Marketing Specialist, SimSpace
$75-90k
+ Equity stock options at hire
Cyber security training & insights
Job no longer available
Cyber security training & insights
101-200 employees
Job no longer available
$75-90k
+ Equity stock options at hire
101-200 employees
Company mission
To work on solutions that drive better cybersecurity across the world to ensure a secure future for us all.
Role
Who you are
- 3+ years with event planning and coordination
- 2+ years in lead qualification and prioritization
- Experience with HubSpot or similar CRM platforms is required
- Willingness to travel required. Travel is expected approximately 40-50% of the time, primarily domestic, some international, with occasional extended trips based on business needs
- Flexibility to adapt to travel schedules, including evenings and weekends, when events require
- Knowledge of attendee engagement tracking methods
- Ability to use digital analytics platforms for ROI analysis
- Proven track record in boosting brand visibility at industry events
- Demonstrated success in developing marketing strategies for event promotion
- Experience in increasing participation by creating interactive activities
- History of successfully managing event logistics for trade shows and conferences
- Experience designing and executing booth, table, and event space layouts tailored to event-specific needs including experience in Adobe Creative Cloud
- Proven ability to engage prospects and customers through pre- and post-event outreach campaigns including but not limited to experience drafting marketing emails and social media posts
- Strong understanding of marketing and sales integration processes to ensure seamless event tracking and follow-ups
- Demonstrated ability to analyze event data, track conversion rates, and measure long-term event impact to inform future strategies
- Experience monitoring event budgets, managing costs, and delivering insights on financial efficiency
What the job involves
- Take charge of organizing logistics for trade shows and conferences, ensuring all schedules, timelines, and staff assignments are skillfully managed for smooth event execution
- Design and implement comprehensive booth, table, and event space layouts tailored to the unique requirements of each event, ensuring a cohesive and engaging experience that aligns with the event’s objectives and SimSpace's brand identity
- Take ownership of pre- and post-conference outreach efforts, including engaging prospects and customers to drive attendance and participation at our events. Ensure outreach campaigns are strategically designed to meet pre-determined numbers, effectively building anticipation and maximizing event success
- Leverage our established marketing and sales integrations and processes to seamlessly manage the tracking, prioritization, and execution of pre-event preparations and post-event follow-ups, ensuring alignment and efficiency at every stage
- Efficiently qualify and prioritize leads generated from attendee engagement to provide the sales teams with actionable contacts and owning the nurture of others
- Develop interactive/creative processes and activities to boost participation and coordinate with team members for a consistent brand message
- Analyze event data to deliver valuable insights on return on investment, aiding in strategic decision-making for future events
- Monitor event costs in relation to the budget and report on the findings. Track follow-up activities and measure conversion rates to evaluate the long-term impact of our events
- We are looking for: a Marketing Specialist, who will play a pivotal role in bridging creativity with organization. Collaborating with a dynamic marketing team, you will coordinate and execute a diverse range of events, including virtual webinars, in-person conferences, small-scale dinners, exclusive Customer Advisory Board events and hybrid engagements.
- This is a comprehensive role that spans from the initial concept and strategy through planning, execution, outreach, and post-event evaluation. By driving event success, you'll enhance SimSpace's brand presence while delivering measurable results. In this hands-on position, you'll have the chance to make a tangible impact on our growth and create meaningful experiences for both attendees and yourself
Our take
Founded by experts from the US MIlitary’s Cyber Command and MIT Lincoln Laboratory, SimSpace is a cyber training platform that provides users with simulations, training exercises and rehearsals that act as stress tests for the cyber security of tech and its users.
At a time when cybersecurity is becoming a military and corporate priority, SimSpace’s Cyber Force Platform helps train sophisticated tech enterprises, governments and national infrastructure companies to become more resilient. Its comprehensive medley of stack optimisation tools, attack simulations, actionable analysis, and “live fire” exercises are built to both strengthen cybersecurity and increase the efficiency of a company’s tech.
With the founding team's background in the military and government research and development sectors, the company has a good foundation of expertise surrounding its target market. Substantial funding from L2 Point, that was awarded in 2023, will aid its growth as it accelerates expansion into new territories.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Dec 2023
$45m
GROWTH EQUITY VC
Total funding: $45m
Company benefits
- Insurance: medical, dental, and company-paid vision
- Unlimited PTO
- Equity options at hire and potential for additional based on performance
- Generous employee referral bonus program
- Peloton Interactive Wellness Program
- Semi-flexible hours, with the expectation that you overlap the main part of the day to meet deadlines, collaborate with colleagues and attend key meetings
Company HQ
Fort Point Channel Landmark District, Boston, MA
Leadership
William Hutchison
(CEO)Previously a Senior Military Officer with the US Department of Defense.
Lee Rossey
(CTO)Former Group Leader at MIT Lincoln Lab, and Member of Engineering Staff at L-3 Communications.
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