Principal Product Designer, Webflow
$206-344k
All figures cited pertain to workers in the United States and are dependent on location. + Bonus program based on company performance + Equity
More information about location
No-code web design and hosting platform
Be an early applicant
No-code web design and hosting platform
1001+ employees
Be an early applicant
$206-344k
All figures cited pertain to workers in the United States and are dependent on location. + Bonus program based on company performance + Equity
More information about location
1001+ employees
Company mission
To give creative designers the tools they need to create powerful and beautiful websites, all without having to code.
Role
Who you are
- The ideal candidate will have a strong track record of launching user-centric products that pushes the brand forward, operating at both strategic and tactical levels, and driving alignment across cross-functional teams and product areas
- This person should be equally comfortable defining long-term vision and sweating the details of design execution, and excel at distilling complex, technical concepts into simple and highly crafted experiences
- Have a deep interest in AI technologies, advancedI prototyping, design systems and tooling, and are familiar with web design industry, standards, content management, and accessibility
- Have demonstrated experience influencing and leading complex initiatives in a remote environment
- Have a bias towards action working on complex products at a high growth, scaling company
- Possess strong written, verbal, and visual communication skills
- Have previous experience with software that empowers professional or technical users in their respective industries
- Aren’t afraid of sweating the details to ensure that the products that ship continuously exceed our customer’s expectations
- Care about the impact a high quality software experiences, and are comfortable with the business strategy side of things that drive real tangible growth
- Possess a strong growth mindset, are optimistic about the future, and comfortable with ambiguity
- Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact
What the job involves
- We are seeking a visionary Principal Product Designer (IC Director) to help lead our AI efforts and shape the future of building on the web, giving teams the superpowers to create experiences that interact with people on a new level of sophistication and personalization
- This is not about building a feature or product, but a transformation of an entire platform at each stage of the development process, that applies to the best of our knowledge what it means to be a builder
- This role involves deep collaboration across teams to strategize, explore, validate, and build solutions, and will require deep dives into data, journeys, and technical architecture to build experiences and tools that cater to diverse team sizes and roles
- Reporting to the VP, Product & Content Design
- Lead ambitious, strategic design initiatives focused on agentic experiences from new product features, sub systems, component based design system, and tooling
- Own and articulate a compelling vision that charts a path enabling powerful creation, automation, and orchestration along the development lifecycle
- Collaborate proactively with cross-functional teams including Product Management, Engineering, Brand, Marketing, Sales, and Data to shape cohesive strategic roadmaps, ensure effective go-to-market execution, and foster alignment across complex, cross-team initiatives
- Rapidly prototype, test, and iterate innovative concepts to validate hypotheses, clarify strategic directions, build team alignment, and maintain momentum towards delivering exceptional, user-centered experiences
- Elevate the overall quality, consistency, and trustworthiness of Webflow’s platform by establishing and expanding design standards, mentoring fellow designers, and continuously evolving Webflow’s design systems and user experience practices
- Act as an influential thought leader, internally and externally, informed by qualitative and quantitative user research, developments in AI technologies and tooling, and competitor strategies
- In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role
Our take
No-code development systems allow users to create and publish the kind of output that was once only possible with the help of a team of developers. Webflow is one such platform that allows non-developers to create professional websites without knowing any code. It joins others such as Pantheon, Weebly, Squarespace, and Wix in a hotly-contested low-code development market. While competition is high, so too is demand, with low-code platforms accounting for more than 65% of application development activity in 2024.
The popularity of platforms such as Webflow is perhaps not surprising, as low-code development is usually cheaper for companies to implement and reduces time to market. Webflow has been used by over 3.5 million designers and teams to create sites for companies including enterprise brands such as Dell, Rakuten, UpWork, and Petal. It raised a large amount of funding in a Series C round in 2022. This is being used to further develop its platform, with a longer-term goal of pivoting to providing a no-code tool not only for websites, but software development as well.
Steph
Company Specialist at Welcome to the Jungle
Insights
34% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Mar 2022
$120m
SERIES C
Jan 2021
$140m
SERIES B
Total funding: $334.9m
Company benefits
- 100% insurance coverage
- 401K and financial planning
- Paid time off
- Annual retreat and offsites
- 10% time - Take up to 4 hours per week to focus on building skills, working on projects, or learning new Webflow-related things outside of your daily to-do’s.
- Commuter benefits
- Vacation bonus
- Office setup budget
- Health and wellness stipend
- Remote work reimbursements
- Continued education coverage
- Choose your own adventure
- Webflow subscription discount
Company HQ
SoMa, San Francisco, CA
Leadership
Vlad Magdalin
(Co-founder & CEO)Having studied Computer Science at California Polytechnic, Vlad worked as a Web Associates Systems Engineer for 3 years before co-founding Chatterfox.com, where he spent 4 yeas. He left his Software Engineer position at Intuit in August 2012 to co-found Webflow the following month, and has been CEO since.
Sergie Magdalin
(Co-founder)Sergie spent 4 years as a freelance Graphic Designer before joining NameMuir Skate as a Web & UX Designer.
Bryant Chou
(Co-founder)Previously a Senior Software Engineer at Intuit and CTO at Vungle. He was also the founding CTO at Webflow.
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