Director of Global Paid Media, CLARK
+ Uncapped commission
Digital insurance manager
Open for applications
Digital insurance manager
501-1000 employees
Open for applications
+ Uncapped commission
501-1000 employees
Company mission
To make insurance simple and help to insure people properly.
Role
Who you are
- This role requires deep expertise in paid media management at scale, a strong track record of people leadership, and a passion for innovation in the ever-evolving digital media landscape
- The ideal candidate will demonstrate fluency across dominant platforms (Google Ads, Meta) as well as emerging formats such as influencer marketing, podcast advertising, digital out-of-home (DOOH), connected TV (CTV), and other programmatic channels
- Proven Experience: 4+ years of experience managing global digital media operations across multiple markets and channels, with a focus on scalable, high-impact execution
- Platform Expertise: Hands-on experience with major digital platforms, especially Google Ads and Meta; familiarity with newer formats such as influencer and programmatic media
- Technical & Martech Integration: Strong understanding of marketing technology stacks, 1st-party data activation, and data-driven performance optimization
- Commercial Acumen: Demonstrated ability to manage large budgets and align media outcomes with broader commercial goals in collaboration with finance and sales functions
- Analytical & Results-Oriented: Clear track record of driving measurable growth and ROI through strategic media investments
- Leadership Skills: Empathetic, motivational, and visionary leader with the ability to build trust, inspire teams, and influence stakeholders
- Project & Time Management: Highly organized and detail-oriented, capable of managing multiple initiatives in a fast-paced, dynamic environment
- Collaborative Mindset: A strong communicator and team player who thrives in a cross-functional, global organization
What the job involves
- Reporting to the International VP of Growth, the Director of Global Paid Media (f/m/d) will be responsible for defining strategy, driving execution, and overseeing day-to-day operations across all digital media investments at Clark
- This is a pivotal leadership role within the Global Growth organization, as digital media serves as a fundamental driver of brand awareness, customer acquisition, and long-term growth across all geographies
- Team Leadership
- Lead and develop a high-performing global paid media team structured around core verticals:
- Paid Search & Google Ads
- Paid Social & Display
- Affiliates & Large Publishers (including influencers and podcasting)
- Foster a collaborative, inclusive, and high-standards culture, with a strong emphasis on mentorship, career development, and team empowerment
- 2. Paid Media Strategy & Operations
- Own the global paid media strategy and execution roadmap across all digital channels
- Champion martech integration to support automation, personalization, measurement, and test-and-learn capabilities
- Manage direct relationships with major media partners (e.g., Google, Meta, TikTok, large publisher networks)
- Ensure tight collaboration with cross-functional teams in Product & Technology, Sales, Finance, Legal, and local market teams
- 3. Performance Accountability
- Take full ownership of paid media performance metrics, including media spend efficiency, customer acquisition cost (CAC), and return on investment (ROI)
- Ensure rigorous measurement frameworks are in place to optimize campaigns for both short-term performance and long-term customer lifetime value (CLV)
- 4. Stakeholder Engagement
- Serve as the strategic voice for paid media within the Global Growth organization and beyond
- Effectively communicate plans, insights, and results to senior stakeholders and cross-functional teams
- Act as an internal thought leader and advocate for innovation across paid media channels and methodologies
- 5. Talent Development
- Create a culture of continuous learning, experimentation, and operational excellence
- Attract, nurture, and retain top talent to build a world-class media organization that supports Clark’s global growth ambitions
Our take
The insurance sector has been undergoing a period of radical digital transformation over recent years. Gone are the days of imperfect policy fits, time-consuming shopping, and lengthy exchanges with dubious brokers. A wave of startups are making insurance faster, easier, and more on-demand than ever, and the newly minted Unicorn app CLARK is proving to be a major player.
Operating in Germany and Austria, the CLARK app allows insurance customers to manage and monitor all their contracts from a single hub. It works like an independent insurance advisor, keeping users abreast of expiry dates, policy changes, and recommending policy improvements by scanning different rates from over 180 insurers.
The German insurtech market is especially strong relative to its European counterparts, thanks to impressive international investment, careful government regulation, and a fertile, collaborative ecosystem. This has meant, however, that the market has reached a matured period of slower growth and consolidation. This means CLARK has to keep pace with similarly commanding startups like Wefox and INZMO, maintaining its momentum through acquisitions of smaller companies such as SimpleInsurance Broker.
Freddie
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jan 2021
$80.4m
SERIES C
Apr 2018
$29m
SERIES B
Total funding: $127.2m
Company benefits
- You are encouraged to contribute your ideas and initiatives
- Free drinks, fresh fruit and delicious coffee
- Flexible working hours
- Cultural initiatives such as team events, Monday morning check-in and hopefully soon our monthly team breakfast & lunch
Company HQ
Bahnhofsviertel, Frankfurt, Germany
Leadership
Chris Lodde
(CEO & Co-Founder)Previously held senior digital marketing and sales positions at SMP AG Strategy Consulting, then Sun Capital Partners. Subsequently served as VP of digital banking at Commerzbank AG.
Marco Adelt
(Shareholder, Executive Advisor & Co-Founder)Consulted for financial services at Capgemini Consulting, then moved into a role as senior project manager at Horváth & Partners Management Consultants.
Christopher Oster
(Supervisory Board Member & Co-Founder)Worked with BCG as a consultant, then served as Rocket Internet's COO.
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