Senior Growth Consultant, Phiture

• 3+ years of experience in ASO or related fields (e.g., CRO, performance marketing, experiment-driven mobile growth)
• Solid knowledge of ASO & mobile marketing, especially performance marketing
• A strategic mindset with demonstrated expertise in experimentation, hypothesis testing, and user behavior analysis
• Strong research skills and critical thinking with a data-driven mindset
• Curiosity and adaptability, with a willingness to learn the technical aspects of ASO if not already familiar
• Excellent client management skills in an agency setting
• Excellent English skills (spoken and written)

Desirable

• We're seeking a seasoned Growth Consultant to assume a pivotal position within Phiture, reporting directly to the Growth Lead and working closely with our key clients
• As a key figure in our multidisciplinary marketing team, your responsibilities extend beyond client management
• As a key figure in our multidisciplinary marketing team, you’ll lead client projects, mentor team members, and deliver strategies rooted in user behavior, experimentation, and impactful growth solutions
• Organize and ensure smooth operations within the pod daily
• Lead ASO and CRO-driven strategies for global clients, ensuring scalable impact across markets and languages
• Support key ASO clients globally by providing guidance on strategic planning and roadmaps across multiple markets and languages
• Apply experimentation methodologies to optimize app campaigns' performance, combining ASO expertise with CRO principles to drive conversion improvements
• Lead keyword optimization (KWO) projects to improve app discoverability across global markets, tailoring strategies to multiple languages and audiences
• Apply creative testing methodologies to optimize app store assets, helping clients stand out in competitive app marketplaces
• Guide Growth Managers to build robust analytical and strategic skills, encouraging curiosity and data-driven decision-making
• Develop and refine client strategies using a deep understanding of user behavior, app store dynamics, and growth experimentation
• Grow Phiture’s influence on the mobile marketing industry (especially in ASO)
• Ensure consistent delivery of high-quality services and solutions
• Stay updated with industry trends and best practices, incorporating them into pod strategies
• Collaborate with the ASO Growth Lead to:
• Collaborate with the ASO Growth Lead to continuously improve work processes, share knowledge, and integrate cross-functional insights from performance marketing and CRO
• Champion industry best practices in ASO and mobile growth while staying ahead of trends and innovation