Senior German Creative Copywriter, Grover
More information about location
3 days a week in office
Technology subscription platform
Posted today
Technology subscription platform
201-500 employees
Posted today
More information about location
3 days a week in office
201-500 employees
Company mission
To give consumers access to premium consumer technology at an affordable price and on a flexible schedule.
Role
Who you are
- 5+ years of experience as a copywriter in a fast-paced environment (agency, scale-up, or in-house brand team)
- Native German and native or bilingual English - you write effortlessly in both languages, with equal command of craft, cultural nuance, and tone
- Local market insight beyond language fluency - cultural references, idioms, and regional sensitivities across DE/AT
- A portfolio that shows range and craft: brand and campaign work, performance copy that converts, and lifecycle copy that builds relationships
- Demonstrated experience using AI tools (Gemini, Claude, or equivalent) as part of your daily craft - from ideation and first drafts to localization and QA
- Proven ability to build, maintain, and improve prompt libraries and brand-voice style guides that other people (and tools) can actually use
- Hands-on experience with Lokalise and Contentful (or similar localization and CMS platforms)
- Strong strategic thinking you can connect a business or brand goal to the right message, format, and channel
- Excellent communication and stakeholder skills you can present, articulate, and defend copy decisions
What the job involves
- In this role, you'll own the voice of Grover across brand campaigns, performance marketing, CRM, and product surfaces
- You'll report directly to the Head of Design and partner closely on the strategic direction of copy at Grover: tone of voice, messaging frameworks, and how copy supports both brand and growth goals
- You'll also lead our AI copy stack, building and maintaining the prompts, style guides, and workflows in Gemini, Claude, Lokalise, and Contentful that let other teams self-serve high-quality copy
- This is a strategic role for a writer who treats AI tooling as core craft
- 🎯 What you will contribute:
- Grover's voice in German and English across brand, performance, CRM, and product surfaces - starting with Germany and scaling to all four markets
- Strategic direction of copy at Grover (with the Head of Design): tone of voice, messaging frameworks, and how copy supports brand and growth goals
- Brand and campaign copy - from big-idea concepts and taglines to headlines, scripts, and long-form storytelling
- Performance and growth copy for paid social, display, search, and landing pages - with a clear understanding of how words drive conversion
- CRM and lifecycle copy across email, push, and in-app messaging
- Product copy support on web, app, and checkout surfaces, partnering with Product, Design, and Engineering through Contentful
- Grover's AI copy stack: prompts, brand-voice style guides, and workflows in Gemini, Claude, Lokalise, and Contentful so other teams can self-serve high-quality copy at scale
Our take
Purchasing tech items like mobile phones and laptops can be cost-heavy and are not always affordable. People often have to plan around such purchases; the costs are unavoidable as they represent essential investments. Furthermore, the life cycle of products usually begins and ends with one user, which is not always optimised for sustainability.
Grover tackles these existing issues by offering a subscription service to tech products where customers can rent products on a rolling monthly basis. Through its flexible approach, the company aims to reach a wide target audience by increasing access to tech products as well as maximising the value of these items by reducing waste and increasing their circulation.
Originally founded in Berlin, Grover has expanded its services to America, helping it achieve a 354% Year On Year growth. In 2022, the company opened a Miami headquarters, expanded its US team, and achieved 5.9 million visitors to its website. All of this combined signals the company's ripeness for expansion, whilst an impressive $50 million VC investment awarded in 2024 will accelerate a sustainable trajectory of growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
102% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jul 2024
$58.2m
LATE VC
Apr 2022
$110m
SERIES C
Total funding: $258m
Company benefits
- Fully-remote/hybrid work structure. Office? Remote? Figure out the balance that works best for you
- Online German Language Courses for all levels
- Learning budget
- Entrepreneurial responsibilities and upward career growth
- Working for a market leader
- Visit our engaging, open offices located in Berlin, Lisbon and Miami
- Diverse global team of 65+ nationalities (and counting)! Genuinely the nicest group of colleagues who will soon become friends
- Team events, Grover tech discounts, and expanding company perks
Company HQ
Schöneberg, Berlin, Germany
Leadership
Linda Rubin
(CEO)Previously CFO at FoundersLane, worked in Country Development DACH at trivago, Exectuvie Director at JPMorgan Chase & Co and was an Analyst at Rothschild & Co.
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