Vice President / Senior Director of Performance Marketing, SeatGeek
Offers equity
Ticketing platform for live events
Job no longer available
Ticketing platform for live events
501-1000 employees
Job no longer available
Offers equity
501-1000 employees
Company mission
To power a new, open entertainment industry where fans have effortless access to experiences, and team, venues, and shows have seamless access to their audiences.
Role
Who you are
- 8+ years of paid marketing experience managing complex campaigns, multi-million dollar budgets, and being accountable for a marketing channel P&L
- 6+ years of management experience, with a track record of helping team members grow in their roles
- Ability to recruit, grow, and develop excellent marketing talent
- Exceptional analytical skills-ability to structure and parse qualitative and quantitative data, formulate and test hypotheses, synthesize findings, and draw insights and conclusions that you can translate into actionable recommendations
- A strong problem-solving track record: ability to think through unique problems with no set guide and design and execute a path to a solution. You can transition effortlessly between big-picture strategy and tactical problem solving
- Entrepreneurial-an ownership mentality and a bias towards action; you can build something out of nothing and have the ability to start projects with minimal oversight
What the job involves
- Reporting to the President of Demand and Operations, our Vice President (Senior Director)* Performance Marketing will oversee our performance marketing teams' strategy, development, and operations, including SEM, SEO, and programmatic advertising campaigns
- As we seek a new leader for this team, we are open to hiring at the Senior Director or Vice President level pending a candidate’s expertise and experience. We will do our best to set expectations about level as early as possible
- Lead the development and execution of data-driven and cost-efficient strategies to drive paid and organic user growth across various channels, including paid search, search engine optimization, and programmatic advertising
- Optimize all facets of performance marketing, including bid strategy, landing page, ad creative and rotation, and audiences
- Translate strategies into detailed budget and channel plans, working closely with Finance to update forecasts and report weekly, monthly, and quarterly actuals
- Drive efficiency and performance through the use of data science and automation
- Partner with our Product team to optimize customer journey through rigorous testing and experimentation
- Partner with the Finance, Data Science, and Analytics teams to develop a measurement stack to monitor and improve channel performance, enhance KPI tracking, conduct quantitative analyses to inform growth strategy, ensure accurate and timely reporting of campaign results, build a testing framework, evolve marketing attribution and incrementality, and measure customer LTV
- Lead, develop, and manage a growing team of performance marketers to effectively and efficiently deliver results based on clear goals
- Oversee relationships with vendors, partners, platform account managers, and other partners to test new service offerings, channels, and capabilities
Our take
For many fans, buying tickets online can be a time-consuming and frustrating process. SeatGeek is setting out to ease this problem by powering an open entertainment industry that provides fans with greater access to experiences, while enabling teams, venues, and shows to have seamless access to their audiences.
SeatGeek launched with a laser-sharp focus on creating a customer-oriented ticketing marketplace for sports and live events. Its commitment to optimizing fan experience has helped distinguish the company from rivals, such as Ticketmaster and Live Nation, with its expanding suite of simple features that have made it the highest-rated and most trusted ticketer.
SeatGeek has secured integration partnerships with Facebook, Spotify and Snapchat, and has an impressive client list that includes the Dallas Cowboys, Manchester City FC, and the Brooklyn Nets. It continues to onboard enterprise clients, expand its international presence and release new products such as "Next Fan Up", positioning it well for future success.
Steph
Company Specialist at Welcome to the Jungle
Insights
21% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Aug 2022
$238m
SERIES E
Apr 2017
$75.3m
SERIES D
Total funding: $416.4m
Company benefits
- Benefits: We provide access to high-quality health insurance coverage, ample paid time off, and a matching 401k program.
- Parental leave: Congrats on welcoming a bundle of joy into your life! We offer 16 weeks of leave in a 12-month period.
- Subscriptions: Health and wellness are incredibly important so we cover employee subscriptions to services like One Medical, Ginger.io and Headspace.
- Team events: Regular virtual team hangs & happy hours are essential, especially while we’re all working remotely. We also put our typical day-to-day work aside for company-wide hackathons 3-4 times per year.
- Ticket perk: SeatGeek employees receive a monthly ticket-purchase stipend for live events!
- Flexible work environment: Flexible work environment, allowing you to work as many days a week in the office as you’d like or 100% remotely. A WFH stipend to support your home office setup.
Company HQ
Flatiron District, New York, NY
Leadership
Jack Groetzinger
(Co-Founder & CEO)Jack is also a Founding Partner at Founder Creative. Previously, he founded Scribnia and worked as an Associate Consultant at Bain & Company.
Russell D'Souza
(Co-Founder)Previously, Russell co-founded Scribnia and worked as an Analyst at Monitor Group.
Eric Waller
(Co-Founder & CTO)Eric previously co-founded Niqos where he worked as a Web Developer for 3 years. He also served as a Web Developer at Tickerhound and as a User Experience Engineer at Amie Street.
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