Digital Marketing Manager, Tatari
$85-120k
+ Equity compensation
More information about location
2 days a week in office
Data driven TV advertising and reporting
Be an early applicant
Data driven TV advertising and reporting
201-500 employees
Be an early applicant
$85-120k
+ Equity compensation
More information about location
2 days a week in office
201-500 employees
Company mission
Tatari's mission is to turn TV advertising into a digital experience, building a platform that helps companies buy, measure and scale TV media.
Role
Who you are
- 4+ years of experience in digital marketing within B2B SaaS, with a broad understanding of various paid media channels (search, social, podcast, newsletters, influencer, industry publications, TV)
- 2+ years of experience writing ad copy that is clear, effective, and tailored to the audience
- Strong creativity and experience repurposing content for paid ads across channels, including using AI tools for video editing and production
- Ability to conceptualize and execute ad campaigns that resonate across different media formats and platforms
- Proficiency in digital marketing tools and analytics, including campaign measurement, optimization, and reporting
- Familiarity with CRM platforms (we use HubSpot) for landing pages, email campaigns, and inbound marketing tactics
- Experience with website CMS platforms (we use Contentful)
- Demonstrated experience in developing, implementing, and optimizing Account-Based Marketing (ABM) strategies
- Bonus: Experience in SEO for B2B, driving organic traffic aligned with business goals
- Ability to establish scalable processes that ensure consistency, efficiency, and timely execution across campaigns
- Excellent collaboration and communication skills, with a team-player mindset and a proactive, self-starter attitude
- Experience working on small teams in fast-paced, dynamic environments
What the job involves
- Tatari is looking for a Digital Marketing Manager to join the Marketing team
- As part of our demand generation team, this role expands our paid media strategy beyond common platforms (paid social, paid search, etc.) to include podcasts, niche newsletters, email marketing, and targeted placements in relevant marketing and advertising publications—digital marketing at Tatari is inclusive of all channels
- In this role, you'll leverage your paid search and social expertise and apply your innovative video editing skills to enhance our presence across these diverse media channels
- Collaborating with graphic and motion designers, video editors, and utilizing our rich video content, you'll craft compelling ads and narratives that capture our audience's attention across all paid media fronts
- Manage paid search agency, launch and optimize paid social campaigns, and explore opportunities in podcasts, niche newsletters, influencer marketing, industry publications, and TV
- Leverage AI tools and agents to edit and repurpose video content for diverse paid media placements and formats, increasing the volume of our video output
- Work closely with the internal design team and external vendors on creative concepts for both static and dynamic ad formats
- Write ad copy that’s clear, effective, and tailored to our audience - reflecting a strong understanding of our brand, core messaging, and goals across each channel
- Analyze campaign performance across all platforms, seeking opportunities for optimization and growth
- Design and run Account-based Marketing (ABM) campaigns to turn Marketing Qualified Leads into qualified hand-raisers ready to talk to the Sales team
- Establish processes for scalable growth across the channels and ensure timely launches and communications
- Develop and implement a robust tracking and measurement framework to accurately assess the performance of all paid media campaigns, including advanced analytics for podcasts, niche newsletters, and targeted placements
- Regularly report insights and actionable recommendations to cross-functional teams and leadership to drive data-driven decisions
Our take
Television advertising has changed dramatically since it first began, with advertisement campaigns growing in scale, having increasingly large budgets, and migrating to modern alternatives such as CTV. Despite these increased demands, television advertising remains antiquated relative to the modern data-driven campaigns of mobile platform ads, presenting opportunities for innovations within the industry.
Tatari provides a TV and CTV advertisement data and analytics platform, helping clients to future-proof their advertisement campaigns through real-time data-driven approaches. The company achieves this by providing a dashboard for analyzing the success of campaigns, facilitating data-driven media buying, and managing on-demand CTV campaign changes, ultimately aiming to digitize the TV advertisement process.
Whilst it is undeniable that Tatari faces competition from providers of TV advertisement analytic platforms, media buying platforms, and other data-driven solutions, it has been smart to unify such tools into an all-in-one digital TV advertisement management dashboard. The company shows great potential to help clients future-proof the way they run TV ads, and has been busy expanding its product suite and licensing portfolio through 2022 and 2023.
Steph
Company Specialist at Welcome to the Jungle
Insights
-16% employee growth in 12 months
Company
Company benefits
- Competitive salary
- Equity compensation
- 100% coverage for you and your dependents
- Unlimited PTO and sick days
- Snacks, drinks, and catered lunches (when it’s safe!)
- Team building events (when it’s safe!)
- $1000 annual continued education benefit
- $500 WFH reimbursement
- $125 pre-tax monthly stipend to spend on whatever you want
- Annual mental health awareness app reimbursement
- FSA and commuter benefits
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Philip Inghelbrecht
(CEO)President of TrueCar from 2008 to 2010, and Executive Chairman of Boomerang since 2020.
Mike Swinson
(Chief Data Scientist)Vice President of Risk Management for HSBC Card Services from 2006 to 2008. Experience as Vice President of Analytics and Chief Data Science Officer for TrueCar, Inc. from 2009 to 2017.
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