Senior Technical Product Enablement Strategist, Sprout Social

• You have deep technical curiosity and the ability to grasp and communicate complex product capabilities
• You are a confident facilitator—comfortable presenting in front of live audiences, running workshops, and adapting content to multiple learning styles
• If you’re someone who thrives on turning complexity into clarity and enabling others through structured learning, scalable content, and hands-on training, this role is for you
• 4+ years in technical enablement, solutions engineering, customer success, product ops, or a similar training-focused role in a SaaS environment
• Proven experience creating and delivering enablement content and programs for technical teams
• Strong cross-functional communication and stakeholder management skills
• Experience using enablement and product tools (Confluence, LMS platforms, CRM)

Desirable

• Sprout Social is looking to hire a Senior Technical Product Enablement Strategist for the Sales & Success team
• Joining the Sales and Success team is an opportunity to accelerate your career
• We’re a winning team selling and supporting the leading social media management platform for businesses
• Not only do you get to work alongside some of the sharpest minds in the industry, you also get to work with some of the biggest brands in the world ​​including General Mills, Make-a-wish Foundation, Honda and Edelman
• You get to design your own career and follow the path that’s best for you
• Wherever you want to go, we’re committed to helping you get there
• We’re looking for a Senior Technical Product Enablement Strategist to join our Revenue team and help power the success of our technical customer-facing teams—Solutions Engineering, Professional Services, Customer Success, and Account Executives
• This highly technical role will focus on building, delivering, and scaling enablement programs that give our teams the deep product knowledge and customer-ready skills they need to be confident, consultative, and impactful in every interaction
• You’ll be the connective tissue between Product, Engineering, and our go-to-market teams—ensuring every technical team member is up to speed on what we’re building, why it matters, and how to explain it clearly to customers
• Build and own technical training programs to ramp and continuously develop Revenue teams on product capabilities, integrations, and implementation best practices
• Translate product updates and feature releases into scalable enablement content, including internal FAQs, demo scripts, videos, technical one-pagers, and live workshops
• Partner closely with Product, Engineering, Product Marketing, and GTM stakeholders to embed enablement into product releases, customer feedback loops, and roadmap readiness
• Lead onboarding for new technical hires—ensuring they are confident and customer-ready, fast
• Support demo certification programs and hands-on product learning for Solutions Engineers
• Drive adoption of product knowledge tools (Confluence, LMS, Pendo, etc.) and maintain a reliable single source of truth for technical teams
• Monitor enablement impact through performance metrics, feedback loops, and learner outcomes—and iterate based on what works
• Act as an internal advocate for customer-facing teams—surfacing knowledge gaps, influencing product readiness, and helping close the loop on technical blockers
• Within 1 month, you’ll plant your roots, including:
• Complete onboarding and get familiar with our product, technical teams, and customers
• Shadow SE, CS, and Pro Serv calls to understand customer needs and technical workflows
• Begin auditing current enablement content and identifying quick wins
• Within 3 months, you’ll start hitting your stride by:
• Deliver your first training or enablement resource for a product or feature launch
• Partner with stakeholders to align on key learning priorities across technical teams
• Create core assets that support better demos, implementations, or onboarding
• Within 6 months, you’ll be making a clear impact through:
• Own technical onboarding programs and establish scalable, repeatable systems
• Launch a certification or role-based learning path to measure enablement outcomes
• Serve as the go-to resource for technical product knowledge and training
• Within 12 months, you’ll make this role your own by:
• Build a trusted reputation with both Revenue and Product teams as the expert in enablement for technical audiences
• Lead cross-functional initiatives tied to roadmap readiness and product training
• Expand your programs to drive global scale, consistency, and impact across the org
• Of course what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager