Vice President of Marketing, Apollo.io
Demand Generation
Sales intelligence and engagement platform
Posted today
Sales intelligence and engagement platform
1001+ employees
Posted today
1001+ employees
Company mission
To build the future of go-to-market solutions.
Role
Who you are
- 10+ years in B2B marketing with deep expertise in demand generation
- Proven track record of building sales-led demand programs that directly drive pipeline and revenue
- Strong understanding of lead management, marketing automation, CRM (HubSpot, Salesforce, Apollo, etc.)
- Experience designing ABM programs targeting mid-market and enterprise accounts
- Data-driven mindset with the ability to analyze campaign performance and optimize accordingly
- Collaborative leadership style with experience working cross-functionally with Sales, RevOps, and Product teams
- Ability to operate in a high-growth, fast-paced environment
- Experience managing a BDR/SDR organization
- Strong commercial acumen — understands how marketing fuels revenue
- If you’re looking for a place where your work matters, where you can push boundaries, and where your career can thrive—Apollo is the place for you
What the job involves
- We are looking for a proven, commercially-driven VP of Demand Generation to lead our pipeline growth strategy with a strong focus on sales-led GTM
- This role is responsible for building and scaling programs that drive qualified pipeline, partnering closely with Sales, RevOps, Product Marketing and Growth to accelerate revenue growth
- You’ll oversee the full demand engine - from strategy to execution - ensuring our marketing efforts translate directly into measurable, high-quality pipeline for the sales team
- Own global demand generation strategy focused on driving qualified opportunities for our sales teams
- Implement and drive an AI first marketing led outbound strategy
- Build and manage a high-performing BDR and SDR organization
- Oversee execution of campaigns that target our core ICPs and buying personas
- Build and scale multi-channel programs across paid, inbound, outbound, ABM, and events to drive high-intent leads
- Manage performance metrics, including MQLs, SQLs, meetings booked, pipeline generated, and cost per opportunity
- Build a global field marketing team, starting with the US and EMEA
- Collaborate with Growth, MarOps and Product Marketing to optimize campaign performance, lead scoring, and funnel conversion
- This is a high-impact, high-visibility role with a direct line to revenue
- You’ll have the opportunity to build and scale a world-class demand engine that fuels company growth, working alongside a team that values clarity, accountability, and results
Our take
Apollo's sales intelligence and engagement platform integrates with companies’ existing internal tools, such as LinkedIn, Salesforce and Hubspot, to increase and optimize sales and marketing leads. Rather than simply employing a volume-heavy approach to leads, Apollo’s software allows users to focus on more convertible prospects, while automating task management and workflow.
The company launched in 2015 and grew steadily in its early years, but the period since 2021 has seen it enter a rapid scale up. Now its customer base includes the likes of Autodesk, Stripe, Docusign and Yelp.
Apollo now intends to keep the upward momentum going, having secured major funding in mid-2023 and is also investing heavily in India as its R&D center, where there’s a burgeoning pool of tech talent. In early 2023, Apollo reported record revenue numbers and appointed a new CPO, indicating a solidification of these aims.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
75% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Aug 2023
$100m
SERIES D
Mar 2022
$110m
SERIES C
Total funding: $251.2m
Company benefits
- Remote first
- Great compensation package and culture
Company HQ
SoMa, San Francisco, CA
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