Head of Marketing, Apollo.io
Demand Generation
AI sales platform for smarter, faster revenue growth
Open for applications
AI sales platform for smarter, faster revenue growth
1001+ employees
Open for applications
1001+ employees
Company mission
To build the future of go-to-market solutions.
Role
Who you are
- 10+ years in B2B marketing with deep expertise in demand generation
- Proven track record of building sales-led demand programs that directly drive pipeline and revenue
- Strong understanding of lead management, marketing automation, CRM (HubSpot, Salesforce, Apollo, etc.)
- Experience designing ABM programs targeting mid-market and enterprise accounts
- Data-driven mindset with the ability to analyze campaign performance and optimize accordingly
- Collaborative leadership style with experience working cross-functionally with Sales, RevOps, and Product teams
- Ability to operate in a high-growth, fast-paced environment
- Experience managing a BDR/SDR organization
- Strong commercial acumen — understands how marketing fuels revenue
- If you’re looking for a place where your work matters, where you can push boundaries, and where your career can thrive—Apollo is the place for you
What the job involves
- We are looking for a proven, commercially-driven Head of Demand Generation to lead our pipeline growth strategy with a strong focus on sales-led GTM
- This role is responsible for building and scaling programs that drive qualified pipeline, partnering closely with Sales, RevOps, Product Marketing and Growth to accelerate revenue growth
- You’ll oversee the full demand engine - from strategy to execution - ensuring our marketing efforts translate directly into measurable, high-quality pipeline for the sales team
- Own global demand generation strategy focused on driving qualified opportunities for our sales teams
- Implement and drive an AI first marketing led outbound strategy
- Build and manage a high-performing BDR and SDR organization
- Oversee execution of campaigns that target our core ICPs and buying personas
- Build and scale multi-channel programs across paid, inbound, outbound, ABM, and events to drive high-intent leads
- Manage performance metrics, including MQLs, SQLs, meetings booked, pipeline generated, and cost per opportunity
- Build a global field marketing team, starting with the US and EMEA
- Collaborate with Growth, MarOps and Product Marketing to optimize campaign performance, lead scoring, and funnel conversion
- This is a high-impact, high-visibility role with a direct line to revenue
- You’ll have the opportunity to build and scale a world-class demand engine that fuels company growth, working alongside a team that values clarity, accountability, and results
Our take
Today, businesses are struggling to make their go-to-market (GTM) strategies simple, connected, and intelligent. In most organizations, sales and marketing teams juggle a maze of disconnected tools just to reach the right customers and close deals. This results in a lot of manual work and missed opportunities. So Apollo.io is stepping in to fill the gap and redefine how modern revenue teams operate by unifying the entire GTM process under one AI-powered roof.
It's trusted by millions of users and over 550,000 companies, including fast-growing startups to established enterprises like Autodesk and Cyera. Apollo's strength lies in combining B2B data with advanced AI to automate everything from prospecting and outreach to deal management and data enrichment. And its new "Agentic End-to-End GTM Platform" takes this one step further by introducing AI agents that act as co-pilots, working alongside sales and marketing teams to research leads, personalize outreach, and streamline workflows.
Recently, the company surpassed $100M in annual recurring revenue, expanding its leadership team with veterans from Zendesk, Intercom, Box, and Miro, and even launched a major product overhaul centered on its new "Vibe GTM" approach. And with its Agentic platform now bringing AI into every stage of the customer journey, Apollo sure is positioning itself to define the next era of AI-powered sales.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
75% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Aug 2023
$100m
SERIES D
Mar 2022
$110m
SERIES C
Total funding: $251.4m
Company benefits
- Remote & in-person roles: Work from wherever you thrive, with all the tools and support you need to be successful.
- Flexible time off: We don't count vacation days. When you need a break, take it — no strings attached.
- Competitive pay: We offer strong salaries, performance bonuses, and equity opportunities for most roles.
- Global healthcare coverage: Medical, dental, and vision benefits are available in the US, Canada, India, and other supported countries.
- Office and learning stipend: Get support for your growth with stipends for books, courses, and home office setup.
- Mental health and coaching support: Access professional coaching and mental health resources for you and your dependents.
Company HQ
SoMa, San Francisco, CA
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