Lead UX Researcher, Hinge
Monetization
$197.5-237k
This salary range is reflective of a position based in New York City
Dating app for meaningful relationships
Open for applications
Dating app for meaningful relationships
201-500 employees
Open for applications
$197.5-237k
This salary range is reflective of a position based in New York City
201-500 employees
Company mission
To help singles build meaningful relationships by connecting in person, helping people to get off dating apps.
Role
Who you are
- 6+ years of user research experience, including 2-3 years of experience in a consumer-facing product research role
- Experience working on monetization, subscriptions or new revenue streams or zero-to-one products
- Possess strong quantitative (e.g., survey, experimental) skills and expertise with measuring sentiment in experiment frameworks
- Strong communicator, committed to telling clear and compelling stories with data
- Proficient in data manipulation, analysis, and dashboard creation with R, SPSS, and/or Looker (or similar statistical software.)
- Proactive at building and sustaining trusting, successful relationships with cross-functional partners (e.g. data science, customer experience, product management, design, engineering, marketing.)
- Eager to learn from, collaborate with, and mentor other researchers
What the job involves
- Hinge is hiring a Lead UX Researcher, Monetization, to improve user experiences on Hinge around the globe and drive product excellence within Hinge’s Monetization product group
- In your role, you’ll focus on understanding how our paid experiences can better help people go on great dates, how premium features serve different communities, and how to leverage experiments to optimize current offering and messaging. With innovation and inclusion at the center, your work will impact how daters across the globe are finding connection and love
- Co-create monetization roadmap and strategy: Own and develop research suite on revenue opportunities for various audiences, in close partnership with cross-functional team
- Develop and execute end-to-end research: Conduct end-to-end research using appropriate methods that range from strategic to iterative and evaluative to help team achieve goals
- Cross-functional partner: Work in close collaboration with other researchers, product team members (i.e., product managers and designers) and cross-functional partners (i.e., data science, customer experience, marketing and brand strategy) to identify key research questions and prioritize projects in the short and long term
- Insights-driven storytelling: Generate actionable insights and communicate them in compelling and creative ways; bridge alignment across Hinge teams through written reports and live presentations to cross-functional partners
- Culture champion: Engage in and inspire honest and clear communication, promoting a culture of care, empathy, and respect
Our take
Hinge is a dating app that sets itself apart from its competitors by focusing on relationships over hookups. It predominantly caters to people looking for long-term commitments. It has abandoned the “swipe” approach that’s often associated with game-like dating apps, such as Tinder, and instead it focuses on in-depth profiles and compatibility recommendations to help users better connect with each other.
In 2019, 50% of single people in the US had never used a dating app. Now, online dating has become part of the new normal, and Hinge’s focus on long-term, meaningful relationships is well-positioned to tap into the current desire for companionship and stability, as well as the growing market trend toward online dating.
The "dating app designed to be deleted" is the fastest-growing dating app on the market and is seeing further success following new capability expansions and acquisition by dating app portfolio Match Group in 2019. All this being said, there is growing concern over fake accounts and fraudulent activity on Hinge, as there is with other competing dating apps. Pricing tiers and more robust regulations for profiles are currently combatting this.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Dec 2014
$12m
SERIES A
Jul 2014
$4.5m
CONVERTIBLE
Total funding: $20.6m
Company benefits
- Equal opportunity employer
- 401k plan
- Accrual time off model
- Stocked kitchen
- Monthly date stipend
- Pet friendly
- Work from home opportunities
- Health insurance
Company values
- Authenticity - Share your genuine thoughts and opinions directly
- Courage - Invite and deeply consider challenges and criticism
- Empathy - Be empathetic, communitarian and trustworthy
Company HQ
West Village, New York, NY
Articles
Leadership
Justin McLeod
(CEO)Having studied at Colgate University and Harvard Business School, Justin founded Hinge in February 2011. He has served as CEO since.
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