Manager of Lifecycle Marketing, Seed
Acquisition
$125-145k
+ Equity
Probiotics for improving human and planetary health
Open for applications
Probiotics for improving human and planetary health
201-500 employees
Open for applications
$125-145k
+ Equity
201-500 employees
Company mission
To improve the health of people and the planet through pioneering the use of microbes and bacteria.
Role
Who you are
- At your core, you are analytical and innovative in your approach to acquiring and maintaining customers
- You know that a single email with the right language at the right time can make a big impact
- You understand data and storytelling in a way that lets you see the CRM matrix
- You think strategically and thoroughly, but you’re able to devise efficient tests to build an MVP
- You love testing micro-cohorts, you understand that an experiment is still going to a human, and your approach never turns a member into just a data point
- You think systemically, thrive cross-functionally, project manage efficiently, and communicate and report internally with a level of context, sophistication, and analysis that inspires great work
- Your passion for LCM inspires you to dive deep into new technologies and you’ve even thought about how to take gestures like texts, screenshots, and digitally native formats and turn them into emails
- You get brand to your core, always dancing between data and dilution
- Now you are screenshotting this and sending it to your best friend
- 3+ years of experience building lead-generation and acquisition programs in lifecycle marketing channels—email marketing, lead-generation, and SMS. (Web push is a plus.)
- Experience executing a growth strategy and optimizing performance in a fast-paced, high-growth environment
- Experience with a subscription-based company, leveraging lifecycle marketing to nurture, upsell, and cross-sell to prospective customers
- 2+ years of experience driving acquisition lifecycle marketing in a direct-to-consumer role
- Experience with Iterable preferred
- Experience leveraging data to devise thoughtful tests and form a thoughtful strategy
- You have high standards, take ownership of your work, and are invested in the outcome
- You are analytically driven, curious, scrappy, and determined
- You have an exceptional ability to develop and validate hypotheses through experimentation
- You prioritize with ease and are constantly maximizing ROI
- You problem-solve with a sense of urgency
- You have excellent communication skills
- You operate with a customer-first orientation
- You proactively help others and are a team player
- Experience working in a direct-to-consumer, subscription-based company is highly preferred
What the job involves
- We are looking for a Manager of Lifecycle Marketing to join the Lifecycle Marketing Team to support our Lifecycle Marketing acquisition efforts across DTC and retail
- This role will span multiple marketing channels to build a holistic physical and digital experience with a focus on email and SMS
- Support email and SMS acquisition efforts on seed.com and retail
- Optimize and scale our cross-sell initiatives in close collaboration with the Senior Manager of Lifecycle Marketing, Acquisition
- Work with a cross-functional team to strategize and execute lifecycle marketing initiatives for new products and sales channels
- Use emerging insights to recommend and execute new initiatives and programs
- Monitor and report on core KPIs to identify areas for improvement
- Monitor performance data and trends to inform the team
- Work to support key business goals (margin, revenue, average order value, etc) through strategic choices made for our email programs
- Collaborate with Brand, Product, CX, Engineering, and more to optimize processes and bring efficiencies to our Lifecycle Marketing Team
Our take
Seed Health is a microbial company that researches, develops and sells probiotic supplements to boost gastrointestinal, dermatological oral, pediatric and nutritional health.
The last decade has seen a renewed focus on probiotics, and gut health in particular, with scores of companies bringing supplements to market. However the efficacy of many of these are still shrouded in doubt, and lacking in insightful scientific research. Seed appears committed to upping (and setting) the standard. The company’s chief scientist, Dr. Gregor Reid, is a global authority in microbial sciences, having chaired the UN-WHO panel that first defined the term “probiotics”. On top of this, the company’s advisory board comes with a strong resume in microbiology, immunology, genetics, metabolomics, gastroenterology, pediatrics, environmental sciences and women’s health.
The next big step for Seed Health will be to rise above an already crowded marketplace while continuing R&D for new product categories, with a particular focus on AI applications. Substantial funding in 2021 alongside stable profitability and the fostering of groundbreaking partnerships with the likes of the Swiss Institute of Allergy prove it is turning heads in the science sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
63% employee growth in 12 months
Company
Funding (1 round)
Apr 2021
$40m
SERIES A
Total funding: $40m
Company HQ
Financial District, Boston, MA
Leadership
Ara Katz
(Co-CEO & Co-Founder)Having started their career in film, they were in the Founding Team of BeachMint, before leaving in March 2016 to co-found Seed. They have served since as co-CEO, alongside various Advisory positions.
Raja Dhir
(Co-CEO & Co-Founder)They studied at the University of Southern California before co-founding Seed Health with Ara in March 2016. They have served with Ara as co-CEO since, and also founded LUCA Biologics in August 2019.
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