Head of Channel Strategy, Asana
$211-248k
More information about location
3-5 days a week in office
Work management platform
Open for applications
Work management platform
1001+ employees
Open for applications
$211-248k
More information about location
3-5 days a week in office
1001+ employees
Company mission
To help humanity thrive by enabling the world's teams to work together effortlessly.
Role
Who you are
- 10+ years of experience in strategy, operations, consulting, or similar roles within a SaaS enterprise environment with a focus on Channel
- Experience leading or significantly contributing to annual planning, forecasting, or performance management processes for a revenue organization
- Proven ability to work cross-functionally and act as a trusted advisor to executive stakeholders
- Experience managing complex projects end-to-end; from inception through design to execution and measurable impact
- Strong analytical and data-driven mindset, with the ability to derive insights from complex datasets and translate them into actionable strategies
- Strong commercial acumen with an understanding of SaaS revenue models, partner ecosystems, and the drivers of pipeline, bookings, and retention
- Excellent communication and presentation skills, including the ability to simplify complex ideas and influence decision-making
- Ownership mindset with a willingness to roll up your sleeves and develop creative solutions to ambiguous challenges
- Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
- If you're interested in this role and don't meet every listed requirement, we still encourage you to apply
What the job involves
- We are seeking a strategic and analytically rigorous leader to serve as Head of Channel Strategy, responsible for defining annual plans, the in-year performance framework, and medium-term strategic priorities for Asana’s global Channel business
- This role owns the strategic planning, forecasting, and performance framework for the Channel element of our Revenue organization
- You will partner closely with Channel Leadership, Regional GMs, Finance, Revenue Strategy colleagues, to ensure the Channel motion is aligned with Asana’s broader GTM strategy and delivers predictable, scalable growth
- This role focuses on strategy, planning, and performance insight for the Channel business rather than day-to-day operational program management
- You will report to the Global Head of Revenue Strategy and have one direct report
- Channel is an important element of Asana’s go-to-market strategy and a key lever for scalable growth across regions and segments
- This role ensures that our Channel motion is supported by clear plans, strong performance governance, and data-driven strategic priorities
- As Head of Channel Strategy, you will help translate company growth objectives into actionable Channel plans, drive forecasting and performance insights, and identify initiatives that improve partner productivity and revenue contribution
- Working closely with Channel leadership and cross-functional partners across Revenue, Finance, and Operations, you will ensure the Channel business is well positioned to deliver predictable and sustainable growth
- Create, communicate, and execute Channel plans, incorporating near-term opportunities as well as medium-term priorities
- Utilize data to surface insights, assess the performance of the Channel Team, identify opportunities for improvement, and make recommendations to optimize impact
- Define the medium-term strategic direction of Asana’s Channel business and translate this into actionable plans, including:
- Partner segmentation
- Coverage models
- Incentive design
- Capacity planning
- Regional expansion
- Lead the annual planning process for Channel elements of our business, ensuring alignment with company growth targets and regional priorities
- Own the Channel forecasting framework and operating cadence to ensure forecast accuracy, transparency, and accountability
- Define and evolve the performance framework for the Channel business, including key metrics such as partner attach rates, partner-sourced pipeline, productivity by partner tier, and contribution to regional bookings and retention
- Act as a strategic advisor to the Global Head of Channel and broader Revenue leadership on performance, investment decisions and growth opportunities
- Synthesize insights and recommendations into clear narratives for executive reviews, planning cycles, and business performance discussions
- Identify, structure, and lead high-impact initiatives to increase the effectiveness and scale of the Channel motion
- Develop and coach the team, setting clear goals and fostering a culture of collaboration and innovation
Our take
Asana is a web and mobile application designed to help teams organize, track, and manage their work. Acting as a unified hub, it empowers teams to effortlessly generate projects, delegate responsibilities, set deadlines, and foster direct task-related communication, transcending the inefficiencies of traditional email-based coordination.
Despite facing competition from established players like SmartSheet in its market, Asana has navigated its path, bolstered by a successful Initial Public Offering in 2020 and a track record of startup triumphs. This strategic prowess has propelled Asana to amass a robust clientele exceeding 100,000 organizations, boasting notable entities such as Uber and Air France among its ranks.
Since its inception, Asana has undergone exponential growth, with its reach extending to offices sprawled across four continents worldwide. This expansion not only underscores its global footprint but also signifies its commitment to fostering diverse talent pools and catering to a broad spectrum of clients.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2020
$200m
CONVERTIBLE
Nov 2018
$50m
SERIES E
Total funding: $414.4m
Company benefits
- Benefits - From comprehensive health benefits including mental health programs and coaching to our in-house culinary program and supportive parental leave policies, our benefits are intentionally designed to ensure that you are energized, focused, and thriving
- Development: We know that growth isn’t always linear, so we’ll support you in achieving your personal and professional goals. You’ll have the opportunity to take on big responsibilities that impact our success as a company and challenge you in new and fulfilling ways.
- Career growth: Your growth at Asana centers on ownership, access, and choice. All employees can tap into resources that support their growth and their team’s growth in the way that works best for their unique needs.
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Dan Rogers
(CEO)Prior to joining Asana in 2025, Dan was the CEO of LaunchDarkly, a President at Rubrik, and the CMO at ServiceNow and Symantec.
Aziz Megji
(CFO)Aziz joined Asana in 2024 as the Head of Strategic Finance & IR, moving into the role of CFO in 2026. Previously, they worked at RingCentral as an SVP of Finance, at NVIDIA as a Senior Director of Corporate Development and at Hewlett Packard Enterprise as a VP of Corporate Development.
Arnab Bose
(CPO)Prior to joining Asana in 2025, Arnab spent 6 years at Okta, joining as an SVP of Product Management before moving into the role of CPO. They were also an Advisor at Codified and a VP of Product Management at Quip.
Prachi Gore
(CMO)Prior to joining Asana in 2025, Prachi spent nearly 6 years at Checkr as a VP then Senior VP of Marketing. They also spent nearly 4 years at Smart Recruiters as a VP of Demand Generation then Marketing.
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