Growth Marketing Analyst, Picnic Technologies
More information about location
Supermarket on wheels
Job no longer available
Supermarket on wheels
1001+ employees
Job no longer available
More information about location
1001+ employees
Company mission
Building the modern milkman - personal service and fresh products in a modern, sustainable way.
Role
Who you are
- 2-5 years of work experience in marketing or growth analytics in a fast-paced environment, start-up, scale up
- MSc in Digital Marketing, Econometrics, Mathematics, Statistics, or equivalent experience
- Proficiency with SQL (Python/R is a plus!) with the demonstrated ability to learn new scripting languages
- Ability to process and analyze complex data sets, and interpret them to make business decisions
- Your communication skills allow you to convert abstract plans into digestible information for your team
- Experience using mobile app analytics tools such as Firebase, Mixpanel, and Apple Analytics is a huge plus
What the job involves
- Picnic is on the hunt for a passionate Growth Marketing Analyst to elevate our online campaigns and push performance marketing to new heights
- In this role, you’ll collaborate closely with our growth and performance teams, crafting impactful campaigns across all digital channels
- As we expand across the region, you’ll have a front-row seat in shaping the future of online groceries!
- Analyze data to measure our performance marketing campaigns, identify opportunities, and support our growth/marketing teams
- Perform campaign reporting and conversion analysis, design and interpret experiment results, and deliver actionable recommendations
- Use tools like SQL, Python, R, Tableau, and Google Analytics to generate insights from large datasets
- Conduct customer segmentation to improve targeting
- Develop, implement, and test digital marketing strategies across channels to grow our customer base
- Advise growth and performance marketing teams on proper measurement and ad attribution
- Use the latest tools and methodologies to constantly improve our measurement and analytics capabilities
- Work with marketing, operations, and data teams on projects focusing on user growth, mobile usage, and revenue
- Communicate campaign performance and provide actionable insights to marketing teams
- Brainstorm and collaborate on new ideas for tests or improvements
- Create dashboards, data visualizations, and campaign performance reports
Application process
- On average, we can go from application to offer in 4-6 weeks
- We are also happy to take your schedule into consideration
Our take
Picnic is one of Europe's largest online supermarkets, quickly growing into a household name with its simple, yet innovative app and green business model. Thanks to its ‘own the supply chain’ model and daily delivery routes (as opposed to on-demand delivery), the company is able to run a low-cost business targeted at the mass market, rather than premium buyers.
One of the major factors in the company’s rampant growth since 2015 is its capacity for free delivery, enabled by these daily delivery routes. The company's fleet has grown from 4 vans to more than 1,000 electric vehicles, cutting down on carbon emissions as it serves its hundreds of thousands of users.
The company's impressive funding - which has been heavily backed by the likes of The Bill and Melinda Gates Foundation to the sum of 1.4 billion euros in funding - has enabled Picnic to expand beyond The Netherlands into Germany, France, and further afield. Picnic is well set to see continued growth and expansion as it further disrupts the grocery delivery market.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Jan 2024
$369.1m
LATE VC
Sep 2021
$623.8m
SERIES D
Total funding: $1.3bn
Company benefits
- Lunch & Learn sessions, soft-skill training, weekly free professional language courses, and the Picnic Tech Academy
- At Picnic you get the freedom to manage and implement your own projects in a scale-up culture
- Freshly prepared and healthy lunch every day, as well as snacks, fruit and drinks
- Access to Openup and Lepaya trainings
- Pension Plan
- Flexible/Hybrid Work Model
- 25 Days Vacation
Company values
- Innovation On All Fronts - From distribution model to warehouse system: we improve something new every day. For our customers and for ourselves
- We Develop In-House - We’re true DIYers. Our own products are distributed through our own warehouses that run on our own software
- Data At The Core Of Our Business - With us, being “data-driven” is more than just a buzzword. Data lives in everything we do
Articles
Leadership
Daniel Gebler
(Co-Founder & CTO)Former Researcher at VU University Amsterdam, and was the Director of R&D at Fredhopper.
Frederik Nieuwenhuys
(Co-Founder & Groenteboer)Co-founder and COO of merchandising software Fredhopper, and former Principal at OC&C Strategy Consultants.
Michiel Muller
(Co-Founder)Supervisory board member of FD Mediagroep, investment committee member of InnovationQuater, and former chairman of Erasmus Trustfund.
Joris Beckers
(Co-Founder)Former brand manager at Proctor & Gamble, and co-founder of merchandising software Fredhopper.
Salary benchmarks
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Diversity, Equity & Inclusion at Picnic Technologies
- At Picnic everyone has equal opportunities. We base all our decisions in the application process on qualifications and merit. Applicants will be independently assessed regardless of age, gender identity or expression, sexual orientation, ethnicity, skin color , marital status, religion, physical or mental disabilities, or other factors protected by law. We do our best every day to create a safe, inclusive workplace where everyone can be themselves
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