Vice President of Creative Strategy, Insider Inc.
$200-220k
+ Performance bonus
2-3 days a week in office
Online news platform
Be an early applicant
Online news platform
1001+ employees
Be an early applicant
$200-220k
+ Performance bonus
2-3 days a week in office
1001+ employees
Company mission
To inform and inspire the digital generation and become the most influential and loved journalism brand in the world.
Role
Who you are
- Business Insider is for people who are driven, optimistic and always looking forward
- If you’re energized by ambitious goals, a solutions mindset, and a fast-paced environment, you’ll fit right in
- 10+ years of experience in creative strategy, marketing leadership, brand partnerships, or content operations
- Proven track record of winning and delivering large-scale programs across publishing, agency, or brand environments
- Experience aligning sales, marketing, and editorial to build market-moving creative programs
- Strategic fluency in brand storytelling, content marketing, editorial packaging, and media
- Demonstrated experience integrating AI tools into pitch development or creative production workflows
- Strong client presence and ability to lead C-level conversations with confidence and clarity
- Experience managing and motivating high-performing teams with a focus on strategic output and growth
- Highly collaborative, action-oriented, and energized by operational problem-solving and team development
What the job involves
- Business Insider is hiring a VP of Creative Strategy to unify and elevate how we pitch, package, and deliver big ideas to clients, bringing together the power of the BI’s newsroom, Live events, Video and Studios
- This role will sit on the Global Marketing Team
- Our Global Marketing team is one of the most connected and collaborative groups as we work with every team across the company
- We thrive on creativity, strategic thinking, and a passion for delivering results
- With a culture rooted in innovation and excellence, we embrace challenges as opportunities to elevate our work and the work of our clients and drive impact
- From innovative content partnership ideas to unforgettable events, we’re a team that works hard, supports each other, and celebrates success together
- As the VP of Creative Strategy, you will serve as a cross-functional leader shaping Business Insider’s biggest and boldest commercial programs
- You’ll lead a high-performing team of marketers and creative strategists, embed a culture of brand storytelling, and serve as the connective tissue between Advertising and the Newsroom
- You’ll also act as pitch lead and creative closer on our largest, most strategic brand partnerships
- This is a pivotal leadership role that blends commercial strategy, editorial alignment, and marketing execution
- You’ll work across sales, editorial, brand, product, and studio teams to position Business Insider as a consultative, high-impact partner to brands—and a creative leader in the industry
- The VP of Creative Strategy & Studios reports directly to the SVP, Global Marketing and Studios
- This position is based in our New York City HQ with an in-office presence of at least 2–3 days per week
- Serve as the senior lead on all seven-figure+ commercial opportunities, guiding pitch structure, narrative, and vision
- Build high-impact presentations that integrate editorial IP, branded content, events, video, data, and media into unified, client-ready ideas
- Act as the senior voice in the room with clients—leading brainstorms, proposals, and in-person meetings to close strategic deals
- Develop storytelling frameworks and ideation tools to upskill the marketing team and create consistent, high-quality responses
- Collaborate with editorial, brand marketing, and Studios teams to develop compelling proactive campaign ideas
- Design and implement a forward-looking client partnership strategy that drives long-term revenue growth, brand affinity, and deeper engagement across priority accounts
- Partner closely with Sales to lead high-stakes client meetings, uncover new opportunities, and position Business Insider as a strategic, consultative partner
- Deliver exclusive previews of editorial series, tentpole events, and newsroom initiatives to unlock incremental opportunities and urgency with clients
- Refine proactive marketing function focused on identifying whitespace, surfacing ideas outside of RFP cycles, and delivering quarterly go-to-market programs that differentiate our offering
- Define success metrics, target account strategy, and team goals for proactive outreach and partnership development
- Promote an “upsell mindset” across all pitches—advocating for deeper investment, expanded formats, and multi-quarter, multi-platform partnerships
- Build and manage a cross-functional framework that connects Marketing, Sales, and the Newsroom for consistent, scalable collaboration
- Partner with newsroom leaders to identify storytelling opportunities that align with client interests and category growth areas
- Serve as a liaison between advertising and editorial, staying ahead of organizational updates, surfacing new content opportunities, and driving shared visibility
- Oversee the Marketing solutions and strategy team, identifying opportunities to streamline workflows and elevate creative output
- Conduct process audits to improve pitch efficiency, production timelines, and team resourcing—especially around high-impact programs
- Help evolve marketing team structure and focus, ensuring energy is spent on scalable, strategic opportunities over transactional work
- Invest in team growth and development through coaching, strategic training, and leadership opportunities
- Be an early adopter of AI technologies and have real world examples of how those tools are creating efficiencies across workflows and creative processes
Our take
Insider - that entered the market at roughly the same time as fellow digital news and media names Buzzfeed, Vice, and HuffPost - has steadily and solidly built itself into one of the most familiar digital platforms for business, current affairs, finance and tech news.
Insider was founded by well-known trader and entrepreneur Henry Blodge. The company was sold to German giant Axel Springer in 2015, which signalled an uptick in its performance. This undoubtedly helped it to weather the storm of the pandemic, which hit advertisers hard, and saw many platforms like Insider's lose out on their major revenue stream.
Setting itself apart from the likes of Buzzfeed by staying focused on journalism, rather than moving sideways into entertainment, Insider's disciplined approach has paid off, and its subscriber numbers continue to steadily rise. Having established itself in the digital news space, at a time when more and more consumers are reading articles online, it can be assumed it will find further success in the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
31% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jan 2015
$25m
SERIES F
Mar 2014
$12m
SERIES E
Total funding: $55.6m
Company benefits
- Work from home opportunities
- Unlimited vacation
- Generous family leave policy
- 401k with match
Company HQ
Financial District, New York, NY
Leadership
Henry Blodget
(Chair & Co-Founder)Previously worked as a Managing Director and Senior Analyst at Merill Lynch. Was CEO of Cherry Hill Research.
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