Demand Generation Manager, Howspace
€60-67k
Digital facilitation platform
Be an early applicant
Digital facilitation platform
21-100 employees
Be an early applicant
€60-67k
21-100 employees
Company mission
To empower organizations to bring their people together to learn, collaborate, and arrive at decisions that drive progress.
Role
Who you are
- Demonstrated ability to generate pipeline for B2B Saas companies, ideally targeting mid-market
- Ability to manage and inspire a small, remote BDR team, with a solid understanding of their roles and expectations
- Hands-on experience with data enrichment tools (Clay, Sales Navigator, Vainu, Creditsafe) and marketing automation platforms (HubSpot, n8n, Surf, Instantly, Expandi)
- Proven ability to design and execute experiments for emails and ads
- Comfortability working in a start-up environment: hands-on, proactive, and adaptable
- Skilled in generating pipeline through paid media campaigns (LinkedIn Campaign Manager, Google Ads)
- Knowledge of SEO strategies, including optimization for AI-driven search and chat tools
- Typically requires 3-5 years of experience in Growth Marketing roles in a scale-up organization within the SaaS industry, in-house or through an agency
- Proficient skills in English, other languages, such as German, are seen as a benefit
What the job involves
- Howspace is a SaaS platform for collaborative learning & development, and we are looking for a Demand Generation Manager to turn buyer intent into business impact
- In this role, you’ll lead our outbound strategy, scale our digital presence, and empower our BDR team to generate high-quality pipeline. You’ll join a fast-growing, data-driven marketing team that thrives at the intersection of creativity, automation, and community growth
- Running and optimizing multi-channel campaigns (paid, LinkedIn, email) to grow community, traffic, and high-quality leads
- Leading and coaching the BDR team, driving performance and cross-team collaboration
- Building and optimizing automated outreach and nurturing flows using intent and behavioral data
- Driving organic growth through high-intent SEO and AI-adapted keyword strategy
- Design and run experiments to test ideas and drive measurable growth
- Track and optimize performance using AI and analytics tools
Our take
With major clients including the United Nations, Howspace is a platform for companies who want to develop more digital engagement with their employees, especially in the remote and hybrid working world. With tools that help with company learning and education into its values and mission, change management, and strategic planning, Howspace unifies what is often a collection of unconnected tools.
As a more formalised and focused version of Slack, Howspace distinguishes itself in a crowded remote work tool marketplace with the use of background AI, helping to scale and facilitate remote interactions. Its various uses also help with employee onboarding and learning sessions, bringing a sense of unity to the remote work world.
Howspace was an early proponent of remote work culture and continues to release new products such as Steps, in 2022 a decision democratisation feature. Its founding dates back to 2008 so it’s no wonder that it took nine years to reach seed funding. As technology has caught up with its aspirations, Howspace received a total sum of $16.5 million between 2017 and 2021, when the remote work boom really took off.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
May 2021
$14.1m
SERIES A
Feb 2020
$1.8m
CONVERTIBLE
Total funding: $19.4m
Company HQ
Kamppi, Helsinki
Leadership
Ilkka Makitalo
(Co-Founder & CPO)Currently Private Investor at Treamer. Previously Chairman at Humap Ltd.
Salary benchmarks
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