Senior Paid Media Manager, Go City
£52-61k
SQL
Python
Tableau
Looker
Excel
Google Sheets
Power BI
Pandas
DAX
Snowflake
Mid and Senior level
London
2-5 days a week in office
Travel and tourism app
Be an early applicant
Travel and tourism app
101-200 employees
B2CTravelSaaSMobile
Be an early applicant
£52-61k
SQL
Python
Tableau
Looker
Excel
Google Sheets
Power BI
Pandas
DAX
Snowflake
Mid and Senior level
London
2-5 days a week in office
101-200 employees
B2CTravelSaaSMobile
Company mission
To make sightseeing simple, flexible, and unforgettable.
Role
Who you are
- 3–6 years of hands-on paid media experience, with significant focus on display and/or paid social — you've done the trafficking, not just overseen it
- Proven expertise across key platforms: Meta Ads Manager, DV360, Campaign Manager 360; additional platforms (TikTok, YouTube, Pinterest, programmatic DSPs, CTV) a strong plus
- Solid understanding of retargeting mechanics: pixel-based, CRM-matched, contextual and sequential audience strategies
- Some exposure to top-of-funnel or brand campaign planning — even if in a supporting capacity — and genuine curiosity about how brand and performance channels interact
- Experience working with ad servers, tagging solutions (GTM, Floodlight) and brand safety/verification tools (IAS, DoubleVerify)
- A track record of managing meaningful budgets (£500k+ annually) and delivering against performance KPIs, with an understanding of how brand investment creates longer-term returns
- Mathematical & Analytical Mindset
- Comfortable with numbers at a level beyond most marketers: you can model a media plan, sense-check a CPM, build a break-even analysis and spot when a stat doesn't add up
- Fluent in Excel or Google Sheets for financial modelling and data manipulation; SQL or Python for data querying is a genuine bonus
- Familiarity with statistical concepts relevant to marketing: confidence intervals, significance testing, regression basics, incrementality
- You naturally ask 'is this causation or correlation?' and know how to design tests that give you an honest answer
- Curiosity & Intellectual Drive
- You read ad tech news because you want to, not because you have to. You're across signal loss, privacy changes, cookie deprecation and what they mean for your campaigns
- You ask 'why' before 'what' — curious about consumer behaviour, auction dynamics, creative performance and the mechanics driving results
- You're energised by ambiguity and enjoy figuring things out rather than waiting to be told
- You bring fresh thinking and are comfortable challenging convention when the data supports it
- Strategic Capability
- You can think across the full funnel — understanding how awareness activity builds the audiences that mid-funnel campaigns convert, and how to argue for investment at each stage on its own terms
- You can build a compelling narrative around a channel recommendation, grounding it in data, consumer insight and commercial logic — including making the case for top-of-funnel spend to stakeholders who are primarily performance-oriented
- You understand the difference between media efficiency and media effectiveness, and can articulate when each matters and how to measure both
- You're thinking about what this role looks like in two years — and excited by the prospect of owning a larger, more complex multi-channel media remit as the business scales
- Tools & Platforms
- You should be confident across most of the following:
- DSPs & Social - DV360, Meta Ads Manager, TikTok Ads, YouTube/Google Ads, Pinterest Ads, The Trade Desk
- Emerging / TOF - Connected TV (e.g. Magnite, FreeWheel), audio (Spotify, DAX), high-impact display
- Ad Servers - Campaign Manager 360, Sizmek
- Measurement - GA4, brand lift tools (Nielsen, Kantar), MMM familiarity, MTA platforms
- Tag Management - Google Tag Manager, Floodlight
- Verification - Integral Ad Science (IAS), DoubleVerify
- Data & Reporting - Looker Studio, Tableau or Power BI; Excel/Sheets advanced
- Bonus - SQL, Python (Pandas), Snowflake or similar data warehouse exposure
What the job involves
- We're looking for a sharp, commercially minded Paid Media Manager to own our paid media activity across the full consumer funnel — from mid-funnel display, paid social and retargeting through to top-of-funnel brand and awareness investment
- This is a hands-on role: you'll build and traffic campaigns yourself, dig deep into the data, and translate what you find into strategic recommendations that shape how we think about media allocation and the consumer journey
- Right now, the primary focus is mid-funnel — driving consideration, engagement and conversion efficiency across paid social, display and retargeting
- But as the business grows its ambition, so does this role
- We are actively planning to scale into larger top-of-funnel investment across multi-channel brand activity — video, audio, connected TV and beyond — and we want someone who can grow into owning that too
- You'll sit at the intersection of executional excellence and analytical rigour — equally comfortable setting up a DV360 campaign or trafficking a DCO creative as you are building a full-funnel investment framework or making the case for a new brand channel test
- Campaign Execution & Trafficking
- Plan, build, traffic and optimise campaigns end-to-end across mid-funnel and top-of-funnel channels including DV360, Meta Ads Manager, TikTok, YouTube, Pinterest and programmatic DSPs
- Own all tagging, pixel setup, UTM management and campaign QA to ensure data integrity from day one
- Set up and manage dynamic creative (DCO), audience segments and retargeting pools using CDPs, CRMs and clean room data where available
- Manage trafficking workflows with creative teams and ad servers (e.g. Campaign Manager 360), ensuring flawless delivery against go-live dates
- Monitor campaign performance daily, making real-time bid, budget and creative optimisation decisions to hit efficiency and volume targets across the funnel
- As top-of-funnel investment scales, take ownership of brand and awareness campaign delivery across video (YouTube, CTV), audio and high-impact display formats
- Analytics & Performance Measurement
- Own the performance reporting framework across mid- and top-of-funnel activity: from dashboard build to weekly stakeholder read-outs
- Apply the right measurement lens by funnel stage — efficiency metrics (CPM, CPC, CPA, ROAS) for mid-funnel; brand and reach metrics (reach, frequency, CPP, brand lift, search uplift) for top-of-funnel
- Design and interpret incrementality tests, A/B experiments and holdout studies to separate true lift from noise — including brand lift studies for awareness campaigns
- Work closely with data and analytics teams on attribution modelling, MMM inputs and audience overlap analysis across the full funnel
- Build financial models and scenario plans to evaluate channel investment decisions and forecast outcomes at both funnel stages
- Strategy & Planning
- Lead full-funnel paid media planning — defining how mid-funnel and top-of-funnel channels work together, how audiences flow between stages, and how budgets should be allocated to drive both short-term efficiency and longer-term brand growth
- Build the strategic case for top-of-funnel investment as the business scales: sizing opportunity, modelling expected outcomes and defining the measurement approach before a penny is spent
- Identify emerging platforms, formats and targeting capabilities — from CTV and audio to retail media and creator partnerships — and bring a structured view on where they fit in the funnel mix
- Bring a hypothesis-led approach to campaign planning — defining what you're testing, why, and how you'll know if it worked, whether that's a conversion rate or a brand health metric
- Partner with brand, creative and CRM teams to ensure audience architecture and messaging is coherent across the full consumer journey
- Stakeholder & Agency Management
- Act as the day-to-day contact for media agency partners, holding them to high standards on delivery, transparency and insight quality across both performance and brand activity
- Present performance clearly to non-technical stakeholders, translating data into commercial implications and recommendations — including how to frame top-of-funnel investment to a performance-oriented audience
- Collaborate cross-functionally with creative, CRM, product and brand teams to align on campaigns and audience strategy
- In your first 90 days:
- You've audited the existing campaign setup and trafficking processes across mid-funnel channels, and produced a clear view of what's working, what isn't, and your recommended priorities
- You've taken full ownership of at least one live campaign cycle end-to-end, with no dependency on agency or previous team members
- You've established your reporting rhythm and built or improved the core performance dashboard — covering both efficiency and upper-funnel metrics
- By six months:
- Mid-funnel efficiency metrics are trending in the right direction, with clear evidence of your optimisation decisions driving improvement
- You've run at least one structured test (audience, creative or channel) and presented findings with a clear recommendation
- You've started to develop a point of view on how top-of-funnel investment should be structured when the budget arrives — and stakeholders are already asking for your input
- Stakeholders trust your numbers, your commercial judgement and your read of what's driving performance across the funnel
Salary benchmarks
Our take
The global travel and tourism industry is booming, reaching a record-breaking value of $11.1T in 2024, far surpassing pre-pandemic levels. This massive boost sets the stage for even more growth in the coming years. Go City (formerly Leisure Pass Group) is a multi-attraction pass platform and app hoping to use its “one pass, all the sights” tagline to shape the way users travel and explore new destinations.
Since its founding, Go City has become one of the largest sightseeing pass businesses. Users can pre-purchase attraction tickets, tours and activities, enabling them to budget pre-holiday, which has been one of the company's more attractive features. GoCity began with just one pass in its portfolio and has since grown to 30, and it's now available in over 25 locations, including London, New York and Paris.
Investments and a brand refresh have ignited a strong drive for growth. With this, the company is planning to invest further in brand campaigns, connecting users to rapidly expanding benefits and exciting features.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- 10x Go City Explorer Passes per year
- Enhanced pension contributions (5% employer)
- Life assurance: 4x your base salary
- Discretionary annual bonus scheme
- Annual leave: 25 days + bank holidays
- Option to rollover or buy additional 5 days annual leave per year
- 1x Community day. Take a day off to give back to the community
- Primary parental leave: 13 weeks 100% + 13 weeks 50%
- Secondary parental leave: 3 weeks 100%
- Work from Anywhere for up to 4 weeks per year
- Health care cash plan
- Personal Learning budget via Happl & dedicated time for development
- EAP providing access to counselling, finance support, etc.
- Cycle to Work Scheme
Company HQ
Holborn, London, UK
Articles
Leadership
Jas Burton
(CFO)Previously the Financial Director for Tesco, the TJX Group, Domino's and Boots.
Sean O'Connell
(CEO)Sean is also an Advisor at LDVY Consulting. Previously CEO of Streetbees, Chief Digital Officer at Ascential and was Chief Product and Marketing Officer at Playsafe.
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