Lifecycle Marketing Manager, Yext
$121-181k
Digital media technology services
Be an early applicant
Digital media technology services
1001+ employees
Be an early applicant
$121-181k
1001+ employees
Company mission
To transform the enterprise with AI search.
Role
Who you are
- Bachelor’s Degree in a related field
- 8+ years of experience in role or domain (lifecycle marketing, marketing automation, campaigns, or demand generation)
- 2+ years experience working in high-tech, B2B SaaS software or technology companies
- Experience enhancing customer engagement, conversion, and retention through lifecycle marketing tactics
- The ability to interpret data, draw insights, and make data-informed decisions
- Strong writing skills to create compelling channel content that conveys Yext’s value props
- Familiarity with marketing automation and/or ABM platforms like Marketo, Hubspot, 6sense, Demandbase, etc
- Experience with Google sheets/Excel are a must. Bonus points for experience or an appetite to learn tools such as Salesforce, Tableau, or Hockeystack
- Strong project management skills with the ability to manage multiple events simultaneously
- Excellent communication and interpersonal skills for effective collaboration with internal teams, clients, and external stakeholders
- Ability to thrive in a fast-paced, results-driven environment with a strong focus on meeting deadlines and achieving measurable outcomes
What the job involves
- As a member of the Growth Marketing Team, you will develop and execute lifecycle marketing strategies for specific audiences, using data-driven insights to optimize campaigns across email, digital, in-platform notifications, and other marketing channels
- You’ll collaborate closely with cross-functional teams, including Product, Go-to-Market, Product Marketing, Brand, and more to deliver a seamless and effective customer journey
- This is a high-impact role where you’ll have the opportunity to define and refine Yext’s lifecycle marketing strategy, enhance customer engagement, and drive pipeline growth for the business
- Own and develop lifecycle marketing campaigns that drive customer acquisition, expansion, and retention
- Own the end-to-end customer journey for assigned audience segments, mapping touchpoints and optimizing experiences across channels
- Become an expert on our target accounts through analysis using tools like 6sense and Salesforce to refine targeting and segmentation strategies
- Collaborate on the execution of multi-channel marketing campaigns, including email, in-app notifications, social media, and partner channels to enhance customer engagement
- Collaborate with Product and Marketing leads to define, manage, and execute comprehensive lifecycle marketing strategies for new and existing product initiatives and features
- Collaborate closely with Field Marketing to refine lifecycle programs based on sales feedback and needs, ensuring programs address pipeline gaps and support revenue goals
- Work closely with cross-functional teams to align lifecycle efforts with broader go-to-market strategies
- Monitor and assess the effectiveness of lifecycle marketing initiatives, using reach, engagement, and pipeline results/KPIs to inform strategy adjustments and optimize results
Our take
Yext seeks to bridge the gap between the online and physical worlds for clients, including FedEx and Citibank, by providing a means of updating company information like store hours, across a multitude of secondary sites.
Yext's view is that the way people use the internet is moving more and more towards people wanting to get answers to questions with as little friction as possible. The company is building a suite of technological solutions to help companies serve up answers to people's questions more easily.
Yext has remained focused on updates and advancements to progress its features, such as the 2023 launch of its conversational AI - Yext Chat - fueling the company's emphasis on building and managing its customer and employee search experiences.
Freddie
Company Specialist at Welcome to the Jungle
Insights
22% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Feb 2016
$0.5m
LATE VC
Jun 2014
$50.3m
SERIES F
Total funding: $118.3m
Company benefits
- Comprehensive Benefits Programme
- Work From Anywhere
- Stay Informed
- Invested in Your Wellbeing
- Go Beyond Work-Life Balance
- Upward Mobility
Company HQ
Chelsea, New York, NY
Leadership
Brian Distelburger
(Co-Founder)Has served the company in a variety of Executive roles, including President & COO and CRO. Former Director at Traffix and COO at Consumer Digital.
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