Content & Growth Marketing Manager, XYZ Reality
12-Month Maternity Cover
Transforming the construction sector through augmented reality
Posted today
Transforming the construction sector through augmented reality
101-200 employees
Posted today
101-200 employees
Company mission
To eliminate 2D in its entirety and to enable construction workers around the world to build from holograms.
Role
Who you are
- This is a perfect fit for someone who moves comfortably between execution and strategy, and who thrives in fast-moving environments
- 5+ years in B2B content, product or growth marketing, ideally in tech, SaaS, or complex technical environments
- Proven ability to write, edit and guide creation of content that performs
- Strong grasp of B2B sales cycles and how marketing supports conversion at every stage
- Deep experience managing multi-channel campaigns and reporting on pipeline impact
- Familiarity with HubSpot, Salesloft, LinkedIn Campaign Manager, GA4, SEO tools, Salesforce or equivalent CRM
- Skilled at managing multiple stakeholders, juggling priorities, and leading external vendors
- Excellent communication, project management and creative briefing skills
- Confident using AI tools to accelerate workflows and content iteration
- A proactive, adaptable, high-ownership mindset
What the job involves
- Duration: 12 months (Maternity Cover)
- To support our continued growth, we’re looking for a hands-on, strategic Content Strategist & Growth Marketing Manager to lead our full-funnel marketing efforts during a 12-month maternity cover
- You’ll lead across content, social, ABM, and support enablement strategy
- Your role is to create standout content that drives awareness, fuels pipeline and enables our sales teams to convert
- You’ll guide channel strategy, shape our messaging, and deliver campaigns aligned to our ICPs and revenue goals
- You’ll collaborate cross-functionally with leadership, sales, product, and external agencies to bring our story to market clearly, creatively, and consistently
- Design and execute integrated, multi-channel campaigns (ABM, email, paid, organic, events, social) that drive qualified pipeline
- Lead segmentation, creative briefing, performance tracking and optimisation
- Build nurture flows, outreach cadences, and follow-up assets to support outbound sales and SDR efforts
- Partner with RevOps to report campaign ROI and guide future activities and investments
- Own the content roadmap and calendar across all key channels and buyer stages
- Create, commission and publish high-impact content: blogs, case studies, white papers, scripts, social posts, and executive thought leadership
- Manage and grow corporate and exec social media, including employee advocacy and engagement
- Develop video, multimedia, and interactive content in collaboration with internal stakeholders and agencies
- Optimise for SEO and AI-enhanced search and discovery
- Collaborate with AEs and SDRs to create outreach cadences, talk tracks, one-pagers, and follow-up content tailored to ICPs and deal stages
- Own and evolve core messaging frameworks, battlecards, objection handlers, and ROI narratives
- Deliver ad hoc content and enablement materials in support of commercial opportunities
- Manage marketing tech tools to execute, test, and optimise campaigns (e.g., HubSpot, Salesloft, GA4, LinkedIn Campaign Manager)
- Leverage Gen-AI and automation tools to scale content production and campaign velocity
- Use data to inform channel strategy and campaign direction
- Work closely with Sales, Product, and Execs to align on strategic priorities and messaging
- Manage agency partners (PR, video, events) with clear briefs, KPIs, and budgets
- Support events strategy and webinar delivery by leading activation campaigns, follow-up comms, and repurposed content
Salary benchmarks
Our take
One of the main problems in the construction industry is that the end result of a construction project may not correspond to the initial plan. This means the build errors result in a significant time delay associated with construction rework. XYZ Reality aims to change this by providing construction businesses with an AR system that ultimately reduces construction costs by 20%.
It differentiates itself through the innovation of its AR system which projects 3D models on construction sites, allowing workers to visualize the final result. Moreover, XYZ Reality is planning on becoming an all-in-one system, providing clients with everything they need to successfully create a building - from AR hardhat to the in-built proprietary operating system.
XYZ Reality has invested its funding into R&D, global expansion efforts, and in recruiting new talent in the technology, manufacturing, sales and marketing industries. Following its launch in the US, the company has seen accelerated growth and is well set to further innovate the construction industry.
Freddie
Company Specialist at Welcome to the Jungle
Insights
136% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jun 2021
$27.5m
SERIES A
Mar 2020
$6.7m
SERIES A
Total funding: $35.9m
Company benefits
- Eligibility to participate in our company equity scheme
- Private healthcare
- Flexible working hours
- Company pension
- 25 days paid holidays plus bank holidays
- Easily accessible location
- Casual dress code
- Modern friendly environment
- Start-up culture
- Playing a valuable part in revolutionising the industry
Company HQ
Angel, London, UK
Articles
Leadership
David Mitchell
(CEO)Previously Architectural Assistant at Mellet Architects for 10 months and BIM Manager at J. Coffey Construction for 2 years.
Murray Hendriksen
(Technical Co-Founder)Previously worked for 5 years at CooperVision, first as Graduate Automation Engineer for 2 years and then as Automation Engineer - Automated Inspection Systems for 3 years.
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