Head of Marketing, Tuum
Cloud-native banking platform
Be an early applicant
Cloud-native banking platform
101-200 employees
Be an early applicant
101-200 employees
Company mission
To allow any business to rapidly offer seamless, tailored financial services to their customers.
Role
Who you are
- Have experience in a senior marketing role within B2B software, ideally SaaS or fintech
- Have successfully hired and managed marketing professionals before
- Keep in touch with the creative and technological marketing approaches in B2B
- Managed demand generation, digital marketing, and content-led growth in previous roles
- You are a creative communicator and can convey the importance of our product to our customers and the market
- Enjoy building a team and a function, and you can explain your choices internally with confidence
- You are a creative thinker who isn’t afraid to innovate and experiment: you do more of what works and less of what doesn’t
What the job involves
- We are looking for an experienced and creative Head of Marketing to build and lead our marketing function through our next stage of growth
- You will take ownership of Tuum’s brand, messaging, and go-to-market strategy
- You have the freedom to build your own team of people
- This is a unique opportunity to establish an innovative marketing team within a scale-up that has a market-leading product
- You will work closely with all leadership roles and report to the VP of Sales
- You will have a very large impact on how Tuum is perceived in the market, on our demand generation, and you will help us ensure that marketing has a direct, measurable impact on business growth
- Leadership & Team Building
- Build, manage, and mentor a team of marketing professionals, including yourself, across digital marketing, content creation and product marketing, partner marketing, and event management
- Foster a culture of creativity, collaboration, and data-driven decision-making
- Strategy & Execution
- Define and execute Tuum’s global marketing strategy, aligned with our commercial goals and company goals
- Grow our brand recognition, ensuring Tuum is recognized as an innovative technology leader in core banking
- Go-to-Market Impact
- Lead innovative campaigns that challenge industry norms and help Tuum stand out in a crowded marketplace
- Drive a modern demand generation function across multiple channels, leveraging the latest technology. Build out our account-based marketing and ensure execution from campaign to MQL handover
- Partner with sales to build campaigns that support our Go-to-Market strategy
- Work with our partner sales team to reach partner organisations and foster collaboration
- Brand & Communications
- Own Tuum’s brand, tone of voice, and messaging across all channels
- Manage thought leadership, PR, events, and social presence to grow Tuum’s reputation
- Ensure consistency across digital platforms, including website, content, and collateral
- Measurement & Optimisation
- Define KPIs for marketing success (pipeline contribution, brand awareness, campaign ROI, etc.)
- Build reporting frameworks to track impact, optimise spend, and drive continuous improvement
Our take
Tuum is a next-generation banking platform designed to enable fintech companies and banks to deliver customised financial services to their customers. Built on an API-based architecture, Tuum offers a range of flexible and independent modules that encompass both retail and business banking capabilities.
One of Tuum's key strengths lies in its strategic partnerships. Through collaborations with Marqeta and Fourthline, Tuum has established strong alliances that drive innovation and enable the platform to provide innovative digital payment solutions. These partnerships have allowed Tuum to leverage the expertise and technologies of its partners, ensuring seamless and secure transactions for customers.
By utilising Tuum, banks and fintech companies can enhance operational efficiency, improve customer satisfaction, and gain a competitive advantage in the financial industry. Tuum's strategic partnerships drive the delivery of modern digital payment programs, while its next-generation capabilities and flexibility make it an invaluable tool for institutions seeking to modernise their banking services and meet the evolving demands of today's customers.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-9% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Feb 2024
$29.1m
SERIES B
Apr 2022
$1.2m
CONVERTIBLE
Total funding: $52.4m
Company benefits
- Stock options
- Pension plan and private health insurance
- Benefits and perks that support work-life balance (wellness compensation, team events and much more)
- A possibility to grow both professionally and personally as we scale
Company HQ
Maakri, Tallinn, Harju County
Leadership
Jan Lakspere
(Co-Founder & CPO)Previously worked as a Project/Area Manager/Head of IT Development at Swedbank Estonia. Also Worked at Pocopay as the Chief Solutions Architect.
Vilve Vene
(Co-Founder)Previously co-founded RevRight, Icefire, and Pocopay. Also worked as the Head of IT Development at Swedbank and as a Systems Architect/Analyst at Spin Development.
Ove Kreison
(Co-Founder & CTO/CPO)Graduated from Tallinn University of Technology with a PhD in Information Technology. Previously worked as a Business Analyst at EY, a Senior Software Engineer at Liewenthal Electronics, and as a Software Engineer then Head of R&D at Icefire.
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