Vice President of Marketing, Humi
Payroll, HR, and benefits software for Canadian companies
Job no longer available
Payroll, HR, and benefits software for Canadian companies
101-200 employees
Job no longer available
101-200 employees
Company mission
To accelerate the Canadian economy by elevating the standard of employment, until Canadian business culture is one that's admired around the world.
Role
Who you are
- The right candidate will be a seasoned Marketing leader with proven experience successfully scaling businesses in the region
- You’re an experienced Head of Marketing, VP Marketing or similar, with close to a decade of experience in fast-paced marketing environments, where you’ve been challenged to work at pace and respond to high change
- You have an in-depth understanding of the Canadian market and have proven your ability to significantly grow brands in this region
- You have aligned industry experience (B2B SaaS, marketplaces or fast-growth tech)
- You have extensive experience across multiple channels, including earned media, brand media, performance media, SEO, CRM, and website CRO
- You’re proficient with a breadth of marketing tools and platforms, including Google Ads, LinkedIn Ads, Meta Ads Manager, Salesforce, Braze, and Marketo
- You have advanced analytical skills with the ability to interpret data, identify trends, and make data-driven decisions
- Experience with A/B testing, user segmentation, and other optimization techniques
- You collaborate effectively and are a team player
- You expect high-performance from yourself and others
- You use first principles thinking to solve challenging problems
- You have high commercial acumen
- You understand how to empathize with a key audience (SMEs and business owners) and speak to them through campaigns and content
What the job involves
- Build and deliver a marketing strategy that enables us to meet all revenue targets; targeting a 5 x increase in our revenue by December 2028
- Collaborate across the company to optimize our revenue generation strategy, building channels that drive both immediate and long-term revenue
- Make our brand famous in Canada by increasing brand awareness & consideration
- Transform the revenue engine by delivering high quality leads for our sales team
- As a senior member of our leadership team, you will be responsible for driving the achievement of revenue goals through marketing initiatives
- Strategy development and execution
- Build and execute our marketing strategy, ensuring we deliver on all key goals in market
- Drive measurable results through performance marketing, ensuring an appropriate ROI from initiatives
- Iterate on content strategy to build up organic traffic and explore SEO opportunities
- Evaluate and refine the balance between sales-engaged and self-serve motions for acquiring customers
- Enhance lead generation, conversion rates and contributions to pipeline/revenue growth
- Leadership
- Lead the regional Marketing team, fostering a high-performance and collaborative culture
- Scale the Marketing team as required, bringing in top talent to deliver on business needs
- Metrics, performance tracking and reporting
- Monitor, analyze, and report on the performance of the regional team, identify areas for improvement and share progress with the business
- Cross-functional collaboration
- Partner with the wider GTM leadership team, CX and product leaders to maximize our performance in market and deliver a seamless experience for our customers
- Customer insights
- Gather feedback from customers and prospects, informing our product development strategy and other improvements
Our take
People are the most valuable aspect of any business and the HR department is at the core of this. With the introduction of remote-friendly work culture in recent years, there is more demand than ever for cloud-based employment solutions.
Humi is an all-in-one HR platform enabling small and medium-sized companies to tackle all HR, payroll, and benefits solutions-related aspects. What makes Humi unique is the fact that the launch of Humi Marketplace enables clients to access third-party health and wellness offerings from partner companies including Willful, Common Wealth, Inkblot, and more. While most HR tech companies cater to international markets, Humi is only focused on the Canadian market.
Recently, Humi was acquired by Employment Hero, a move that combined global expertise with local insights to better support Canadian businesses. This partnership will drive innovation and allow Humi to offer even more tailored solutions for SMEs across Canada. With Employment Hero's backing, the future is one of great excitement for Humi.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
May 2022
$22.7m
SERIES B
Jun 2020
$8.8m
SERIES A
Total funding: $41.7m
Company benefits
- Remote-first: Humi is a remote-first workplace. While we have a physical office space available in Toronto, all team members have the freedom and flexibility to get their work done from wherever they are in Canada. On day one of employment, all full-time employees are issued a WFH stipend to help customize your space and ensure you have everything you need. We also provide Humigos with the opportunity to use Work-From-Anywhere Weeks, which are designed to give you the flexibility to work in locations in different time zones around the world
- Health and wellness: Caring about employee happiness means caring about your health and wellness. We offer comprehensive medical and dental coverage, plus a flexible health spending account that Humi pays for (no more benefit premiums deducted from your pay). We also provide an Employee & Family Assistance Program which includes access to virtual professional support, such as therapists, nutritional coaching, financial coaching, legal support, 24/7 crisis hotline support, and more
- Flexible hours: We get that the typical 9-5 doesn’t work for everyone, so we have flexible hours that allow you to get work done when you’re most productive. We’ve built a high trust environment where you can structure your day in any way that works for you – so you can make those mid-day appointments
- Equity ownership: We want every Humigo to feel invested in our success. That's why, from day one, we offer equity to all full-time employees
- Time off: Taking time off from work is crucial for maintaining a good work-life balance. Here at Humi, you’ll get three weeks of paid vacation (which jumps to four weeks after two years), unlimited personal days to take care of personal, family, wellness, or home matters, as well as paid time off for paternal leave
- Learning and development: We foster a culture of learning. We believe in the unlimited potential of Humigos and encourage them to be curious and continually develop their skills. We offer an annual Learning & Development Stipend as well as internal coaching programs to support personal and professional growth
- Additional perks: Looking for more? We also offer Humigos a wide variety of perks under Perkopolis, such as gym membership and bike share discounts. We also offer retirement plan matching, virtual mental health services, and volunteering hours to support Humigos’ wellbeing
Company HQ
Central Waterfront, Toronto, ON
Leadership
Kevin Kliman
(Co-Founder & CEO)Previously Founded a number of companies before co-founding Humi in 2015.
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