Content & Social Media Lead, Collective
$120-150k
+ Equity
More information about location
Back-office platform for self-employed people
Be an early applicant
Back-office platform for self-employed people
201-500 employees
Be an early applicant
$120-150k
+ Equity
More information about location
201-500 employees
Company mission
To empower Businesses-of-One to succeed for the life of their business and beyond.
Role
Who you are
- 5-7+ years of experience in content creation, video production, and social media marketing with a strong portfolio of work demonstrating audience growth and business impact
- Hands-on creator first, strategist second—you're comfortable behind the camera shooting and directing content, with strong creative vision for what makes compelling video. While you can work with agency partners for editing, you should have enough production chops to create content independently when needed and effectively direct external partners
- Proven track record of creating engaging video content that drives views, engagement, audience growth, and conversions
- Deep expertise across social platforms with understanding of what makes content perform on each
- Comfortable being on camera and directing others on camera; able to bring out authentic performances from non-professional talent
- Experience building and nurturing online communities, not just broadcasting content
- Scrappy, resourceful, and able to produce high-quality content without massive budgets or teams
- Strong analytical skills with ability to connect content performance to business outcomes
- Data-driven with ability to analyze performance and iterate quickly
What the job involves
- We're looking for a hands-on content creator and marketing leader to own and scale our organic brand presence through compelling video and social content. You'll be behind the camera shooting and directing content, working with team members to produce high-quality videos and social content that drives three core objectives: (1) grow and engage our audience across all channels, (2) acquire more customers, and (3) strengthen our movement and community
- Own Content Strategy & Creation:
- Lead video content creation and production across all platforms (YouTube, TikTok, Instagram, LinkedIn)—this means you're comfortable shooting, directing, and owning the creative vision for content. In order to do this well, you’ll need to become an expert in solopreneurs and how Collective solves their pain points
- Direct and collaborate with Collective team members, executives, and subject matter experts to create engaging video content, testimonials, explainers, and social-first videos
- Collaborate with members, influencers, and other experts to help drive better content
- Develop and maintain a consistent visual style and content quality bar across all video and social content
- Stay agile and responsive—able to quickly produce timely content that capitalizes on trends, news, or cultural moments
- Social Media & Community:
- Develop and execute a comprehensive organic content strategy spanning social media, video, and community engagement that directly supports audience growth, customer acquisition, and community building
- Manage day-to-day social media posting, content optimization, and platform-specific adaptations
- Build and nurture online communities that strengthen our movement, drive brand loyalty, and convert audience members into customers
- Performance & Optimization:
- Own and report on three primary KPIs:
- Audience Growth: Track and grow followers, subscribers, and reach across all social channels
- Customer Acquisition: Measure and optimize content's impact on new customer acquisition and conversion
- Community Strength: Monitor engagement rates, community sentiment, repeat engagement, and movement building metrics
- Conduct regular competitive analysis and channel audits to identify opportunities and inform strategic pivots
- Use data insights to continuously optimize content performance, testing new formats and approaches that drive KPIs
- Stay ahead of platform algorithm changes, content trends, and production best practices
Our take
Collective is tapping into the quickly growing freelance and self employed workforce with a back office platform which provides full support for accounting, tax, book keeping and other financial admin, essentially removing the burden from the business owner entirely.
Having only launched in 2020, Collective didn’t take long to receive major backing from General Catalyst as well as Ashton Kutcher’s VC fund Sound Ventures. It’s put it to great use too, with an employee headcount now in the hundreds, showing just how fast the startup is growing.
Interestingly, Collective isn’t available for any and all subscribers. Rather, it only allows applicants to become members if Collective’s advisors know they can offer real value. It may seem a counter-intuitive move, but it keeps the company’s success rate high.
The company's latest 2023 funding round is being used to accelerate the implementation of AI across its operations as well as onboard the nearly 100,000 waitlisted businesses. it launched an AI accounting platform for one-person operations in 2024, exemplifying the savvy use of its funds.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
44% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jul 2023
$50m
EARLY VC
May 2021
$20m
SERIES A
Total funding: $78.7m
Company benefits
- A remote first environment
- A diverse and collaborative team culture
- Competitive salary and stock options package
- 11 company holidays + unlimited PTO
- 401K
- Employer paid Health, Vision and Dental Insurance
- 100% coverage for employees
- 75% coverage for dependents
- PC or Mac laptop + $750 Home office stipend
- Paid parental leave
- Team events, virtual gatherings
- $600 wellness bonus
Company HQ
SoMa, San Francisco, CA
Leadership
Hooman Radfar
(CEO & Co-Founder)Previously co-founded and was CEO of AddThis (acquired by Oracle), and was a founding partner at early stage startup accelerator Expa.
Ugur Kaner
(Member of the Board of Directors & Co-Founder)Was CPO before taking on an Advisor role. Joined YC startup in 2015 MBX as VP of Product Design, building multi-brand beauty and personal care startup Memebox. Helped to build the now public Udemy, and has worked with Google, Angry Birds, and Nokia.
Bugra Akcay
(Member of the Board of Directors & Co-Founder)Co-founded and was CTO of Hike, an accounting and tax platform for freelancers which preluded Collective. Was also the co-founder and CTO of Cici Meze, an enterprise food informatics company.
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