Vice President of Social & Content Strategy Manager, Aura
$180-200k
+ Equity and performance Bonus
Digital security company
Posted today
Digital security company
501-1000 employees
Posted today
$180-200k
+ Equity and performance Bonus
501-1000 employees
Company mission
To create a safer internet by making comprehensive digital security simple to understand and easy to use.
Role
Who you are
- 10+ years of experience in digital marketing, with at least 5 years in a leadership role overseeing content, social media, and SEO for a high-growth company, preferably in the tech or consumer subscription space
- Demonstrated track record of significantly increasing organic traffic, engagement, and conversions
- Profound understanding of social media platforms and trends: You are genuinely "socially native" and instinctively understand how to communicate effectively and authentically across diverse social channels (e.g., TikTok, Instagram, YouTube, Facebook)
- Deep expertise in SEO best practices: You possess a strong command of technical SEO, content SEO, and link-building strategies, with a proven ability to drive organic rankings and visibility
- Exceptional content strategy and editorial skills: You can define a compelling content narrative, understand audience needs, and guide the creation of impactful content across various formats
- Strategic mindset with a bias for action: You can develop high-level strategies while also being hands-on and able to execute with precision
- Creative problem-solver: You thrive on tackling complex challenges with innovative and data-informed solutions
- Strong analytical skills: You are comfortable with data analysis, performance measurement, and utilizing insights to drive continuous improvement
- Adaptability and a growth mindset: You are excited by the rapid evolution of digital marketing and eager to embrace new technologies, especially AI, to drive results
- Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization
- Bachelor's degree in Marketing, Communications, Business, or a related field; MBA preferred
What the job involves
- Aura is on a mission to create a safer internet for everyone
- We are a leading digital security company that provides all-in-one online protection for individuals and families
- As we continue to rapidly expand, we're seeking a visionary and results-driven VP, Organic Growth to lead our content strategy, social media, and SEO initiatives
- This critical role will be responsible for defining and executing our organic growth roadmap, ensuring Aura remains at the forefront of how consumers discover, engage with, and trust our brand
- The ideal candidate is a creative problem-solver, deeply "socially native," and thrives on understanding and leveraging the transformative impact of AI on consumer behavior and brand connection
- Develop and champion a holistic organic growth strategy: Create a comprehensive roadmap that integrates content, social media, and SEO to maximize Aura's online visibility, drive qualified traffic, and enhance brand authority
- Lead and mentor a high-performing team: Recruit, develop, and inspire a team of content creators, social media managers, and SEO specialists, fostering a culture of innovation, experimentation, and continuous improvement
- Innovate our content strategy: Oversee the creation and distribution of compelling, high-quality content across various formats (e.g., blog posts, articles, videos, infographics, interactive tools) that educates, informs, and engages our target audience
- Drive social media excellence: Develop and execute a dynamic social media strategy that leverages the unique strengths of each platform, builds a strong brand community, fosters authentic engagement, and drives measurable results
- Optimize for search engine visibility: Lead our SEO efforts, ensuring our website and content are optimized for discoverability and ranking across key search engines, staying ahead of algorithm changes and industry best practices
- Embrace AI's impact: Continuously explore and implement AI-powered tools and strategies to enhance content creation, personalize user experiences, optimize SEO performance, and gain deeper insights into consumer behavior
- Analyze and iterate: Establish clear KPIs, track performance meticulously, and utilize data-driven insights to iterate on strategies, identify opportunities, and demonstrate ROI
- Collaborate cross-functionally: Partner closely with product, marketing, and sales teams to ensure alignment of organic growth initiatives with overall business objectives and campaigns
- Stay ahead of the curve: Continuously monitor industry trends, competitive landscapes, and emerging technologies in content, social media, and SEO to identify new opportunities and maintain Aura's leadership position
Our take
Aura provides digital security solutions at both individual and enterprise level. An amalgamation of five businesses (including Intersections Inc, an identity theft solutions provider established in 1996) Aura brings together decades of experience in the security space.
Aura offers a range of plans to help businesses and consumers keep their data safe, with protection from identity theft, online financial theft and protection of technology and devices. It's a competitive space, with rivals including IDShield and IdentityForce. However Aura's combined experience in the field and the constantly increasing online security threats (for instance, catfishing - a scam where the perpetrator adopts a fictional persona to obtain personal information , financial gain or to lure someone into a relationship has doubled in frequency in the last 5 years) means there has proved to be plenty of room for the company to carve out space for itself in the market.
Aura's acquisition of the Pango Group in 2020 has proved to be profitable for the company, giving it access to more digital security verticals and helping to generate 35% year on year growth. It is continuing to scale the business, hiring more talent to make this a possibility.
Steph
Company Specialist at Welcome to the Jungle
Insights
29% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2025
$140m
SERIES G
Jun 2023
$22m
ANGEL
Total funding: $662.7m
Company benefits
- 12 weeks paid parental leave
- Vision and dental insurance
- 401k plan
- Volunteer time off
- Work from home opportunities
- Health insurance
Company HQ
Burlington, MA
Leadership
Hari Ravichandran
(CEO & Founder)Hari founded Endurance International Group in 1997, where they worked as CEO until 2017. Having undertaken an MBA at the Wharton School, they founded Auru in August 2017, and then Jump Ventures in June 2018.
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