Senior Product Manager, Yoto
Family Engagement
£75-85k
+ Share Option Programme
1 day a week in office
Interactive audio platform for kids
Posted today
Interactive audio platform for kids
101-200 employees
Posted today
£75-85k
+ Share Option Programme
1 day a week in office
101-200 employees
Company mission
To help parents inspire the next generation of independent, creative minds.
Role
Who you are
- A proven track record as a versatile product manager – comfortable juggling both external-facing features and internal systems
- Experience working on subscription products – from driving adoption to increasing engagement and retention
- Confident remodelling and optimising subscription offerings, including pricing, packaging, and messaging
- Sharp product thinking around referrals and growth – with creative ideas for making referral flows feel seamless, valuable, and native to the user journey
- Experience supporting internal services such as authentication, account management, or user identity systems
- Familiarity with configuring CRM systems to support lifecycle journeys – bonus points if you’ve used Braze
- Excited by the potential of AI – both in elevating customer experience and in supercharging your own workflow as a PM
- Comfortable working across the full stack – from backend APIs to front-end experiences – and understanding how internal architecture shapes user outcomes
- Strong analytical skills – you know how to dig into user behaviour and spot the leaks in a journey. Bonus points for SQL experience
- Confident working directly with users to uncover insights and opportunities for improvement
- Experience working in cross-functional teams and influencing complex roadmaps across multiple stakeholders
- Strong stakeholder management skills – particularly with commercial and marketing partners – and able to drive alignment around shared outcomes
- A collaborative and thoughtful communicator who brings clarity, curiosity, and momentum to the team
- Excited to build tools and experiences that help families deepen their connection with Yoto – and each other
What the job involves
- Help families get more out of Yoto by leading the product strategy for Family Engagement
- Own and evolve the experience around key touchpoints in the family lifecycle, including referrals, Club membership, and core account services
- Be an internal champion for Yoto Club – working to increase active membership by shaping the subscription experience, experimenting with offers, and improving how we communicate its value
- Optimise our referrals journey – making it seamless and rewarding to invite others to Yoto, and exploring what prompts our most engaged families to share the love
- Partner with engineering to steward core family services (e.g. user authentication, account formation, family library and settings) that power experiences across the business
- Work across design, data, and commercial teams to identify and address friction points – from funnel drop-offs to unclear user journeys – and deliver measurable improvements
- Explore how AI can be used to boost customer experience (e.g. personalisation, prompts) and enhance PM workflows (e.g. smarter testing, insight generation)
- Collaborate closely with marketing and commercial stakeholders to ensure engagement features are aligned with broader go-to-market strategies
- Support the scaling of our internal systems as we expand globally – making sure the foundations are in place for consistent, secure, and family-friendly experiences
- Shape the team’s roadmap, processes, and metrics – helping build a healthy rhythm of prioritisation, delivery, and iteration
Salary benchmarks
Our take
A key development in the last 5 years has been a move towards screen-based kids entertainment like apps and streaming services. However, more recently there have been concerns that excessive screen time for children can be damaging to health and development. So, many consumers are looking for alternative products which will expose children to modernity without the drawbacks of many modern devices. This is the demand which Yoto is setting out to capitalise on.
Yoto's product - a screen-free audio platform - enables children to access features such as audiobooks, podcasts, and soundscapes via physical cards inserted into the device. The Yoto Player has received considerable early praise from consumers and from investors also, who granted Yoto considerable funding.
Perhaps the most difficult challenge for a business operating in the highly competitive children's toys market is keeping its product current. However, Yoto's software is fully customisable, meaning that alongside its library of content, parents can add their own audio files to the device to suit the interests of their children. This imbibes Yoto with a customisability that gives it an edge, especially as children's tastes change with age.
Steph
Company Specialist at Welcome to the Jungle
Meet the team
11 people
Niamh Power, Tech Lead Manager
Our mission
Looking after Yoto's native iOS & Android apps, which allow parents to control and manage their players, their library and discovering new contentInsights
Company
Employee endorsements
Flexible working
"At Yoto I'm treated as an adult, and given the autonomy to get on with what I need to get done at work while also getting done what I need to in my..."
Funding (last 2 of 3 rounds)
Jun 2024
$23m
ANGEL
May 2021
$17m
SERIES A
Total funding: $43.4m
Company benefits
- Your birthday off
- Choice-based approach to where you work - we encourage everyone to come in to the office minimum once a month
- A Work from Anywhere policy giving you the opportunity to work from a different location for a temporary period
- Yoto player and starter pack of cards
- Company socials and celebrations, including our annual Yoto Fest
- 2x volunteer days a year
- 24/7 Employee Assistance Programme (EAP)
- Family-friendly leave
- 25 days holidays plus bank holidays
- Workplace pension
- Private Medical Insurance or Wellbeing Allowance
- Dental advice and guidance
- Income Protection
- Life Assurance
Company HQ
Somers Town, London, UK
Articles
Leadership
Ben Drury
(Co-Founder & CEO)He has extensive experience as a Non Executive Director for the likes of Marmalade and Intercede. Since 2016, he has also been a board member and investor for Pimoroni.
Filip Denker
(Co-Founder & CTO)People progressing
Beth is our wonderful Head of Product, she got promoted to the position after 2 years as a Senior Product Manager.
Niamh is our superstar Tech Lead Manager for the iOS team, she got promoted to the position after 18 months as a Senior iOS Engineer.
Diversity, Equity & Inclusion at Yoto
Clemence Strobl (Talent & People Manager)
- At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive - both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them.
- We're committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported. Our Diversity, Equity and Inclusion group holds bi-monthly forums to elevate diverse voices and perspectives, ensuring everyone at Yoto feels heard, respected, and appreciated.
- We don’t just embrace differences - we celebrate them. We share audio content from a vibrant and diverse community of creators, and we are building a team that reflects that same diversity. We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion.
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