Partner Marketing Manager, Plaid
$105.4-145.2k
1-5 days a week in office
Data network powering the tools millions of people rely on to live a healthier financial life
Job no longer available
Data network powering the tools millions of people rely on to live a healthier financial life
1001+ employees
Job no longer available
$105.4-145.2k
1-5 days a week in office
1001+ employees
Company mission
To unlock financial freedom for everyone.
Role
Who you are
- 2+ years product marketing experience, and 5+ years of overall work experience
- Strong communicator and internal relationship builder, who can collaborate cross-functionally (e.g., with Plaid Marketing and Product teams)
- Excitement to work in a high-growth environment and to help build processes and tools as needed
- Experience and/or excitement to help build a ‘program’ in addition to developing individual partner relationships is a big plus
- A passion for building productive partner relationships at scale
- Bias towards execution and operational efficiency
What the job involves
- Plaid’s go-to-market (GTM) Partnerships team unlocks “one to many” customer relationships with technology platforms to allow more end customers and consumers to benefit from Plaid’s solutions
- Partner Marketing is a critical function that enables our GTM Partners to attract and onboard new Plaid customers in a highly scalable manner
- You will manage relationships with Sales & Marketing leaders at Plaid’s top partners and high-potential revenue-generating Partners
- You will lead cross-functional project management activities (internally and externally) to generate new joint sales opportunities
- Activities will include creating marketing & enablement content creation with strategic Partners, creating scaled content campaigns to engage a long tail of existing partners, and analyzing key success metrics to ensure that we are optimizing our return on investments
- You will work closely with the Partnerships Team Leaders, peers in the Partnerships team, and internal cross-functional team members in Marketing and Product to build and develop a highly scalable playbook and program that prioritizes joint business growth
- Partner marketing: Create, own, and lead the partner marketing initiatives to drive sales pipeline and revenue with Referral and Reseller partners across all industry verticals and customer segments
- Partner enablement: Create and manage 1-to-many content campaigns and self-serve educational content to enable Partners to more effectively communicate our joint value proposition to potential customers
- Cross-functional partner: Collaborate with teams such as Marketing, Revenue, and Partnerships to enable highly scalable partner marketing programs with high return on investment
Our take
Plaid builds infrastructure that allows consumers to interact with their bank account on the web through a number of third-party applications, like Venmo, Robinhood, Coinbase, Acorns and LendingClub.
Plaid has integrated with over 12,000 financial institutions in the US, Canada, the UK and Europe. And about a quarter of people living in North America with bank accounts have linked with Plaid through at least one of the hundreds of apps that leverage Plaid’s application program interfaces (APIs).
The platform allows companies to create financial services applications without having to hire their own team of engineers to build out a tool that connects apps to its users’ bank accounts. This is very valuable in a world where there are increasing number of fintechs, so the demand for Plaid's services are only going to grow.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Apr 2025
$575m
LATE VC
Apr 2021
$425m
SERIES D
Total funding: $1.3bn
Company benefits
- Vibrant offices in SF, NYC, and Raleigh-Durham—with catered meals, happy hours, and clubs to keep you connected
- Competitive pay, comprehensive health benefits, and support for fertility, mental health, and parental leave
- Lifestyle perks including home office stipends, daycare support, and commuting benefits like CitiBike and Lyft
Company HQ
SoMa, San Francisco, CA
Leadership
Zach Perret
(Co-Founder & CEO)Previously, Zach was a Consultant at Bain and a Research Fellow and Trustee at Duke before co-founding Plaid ion 2012.
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