Senior Researcher, Webflow

• You bring enough quantitative fluency to ground your work in product and business reality (e.g., usage metrics, funnels, retention/churn), run surveys, and analyze data when needed
• You have experience leveraging the latest AI tools to accelerate delivery of high-quality insights that are both broad and deep, and are energized to continue developing new AI-enabled research workflows
• Graduate degree or relevant experience
• 5+ years in user/product/UX research (or closely related fields)
• Demonstrated ability to independently lead mixed-methods research that directly informs product and design decisions
• Strong qualitative portfolio (at least 2 case studies showing your role, methods, synthesis, and impact)
• Quantitative grounding: survey design and analysis, and comfort working with product/business metrics
• Experience partnering closely with Data/Analytics teams and using behavioral data to sharpen research
• Experience enabling self-serve research or elevating research practices via templates, systems, or lightweight training
• Can independently define and deliver end-to-end research for a product area, turning ambiguity into a plan and driving to outcomes
• Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact
• Use AI with good judgment — accelerating your workflow while validating outputs and protecting participant confidentiality
• Are especially strong in qualitative craft — you consistently produce insights that change design and product decisions
• Are fluent enough in quant to:
• Ground decisions in metrics and behavioral signals,
• Design surveys,
• Independently define and pull lists of customers to sample,
• Conduct solid analysis (primary or secondary) without overreaching
• Can triangulate across qual + quant to form strong, decision-ready insights
• Communicate clearly, facilitate confidently, and build trust through great partnership (alignment, updates, follow-through)

Desirable

• We’re looking for a Senior Researcher who excels at mixed-methods research, with particular strength in qualitative research that directly shapes product and design decisions
• You’ll independently lead end-to-end research for a significant product area — turning ambiguity into clear research plans that you execute effectively; delivering crisp insights; and helping teams make better decisions with evidence
• This is a generalist role: you’ll flex across the product development lifecycle, from generative discovery to evaluative research
• Reporting to the Director of Research
• Lead end-to-end research for a significant product area
• Independently scope and deliver research that shapes decisions, structuring ambiguous questions into clear learning plans and execution paths
• Partner with Product, Design, Data, and Engineering to align on decision boundaries, timelines, and tradeoffs
• Run multi-method studies across discovery, concepting, prototyping, and post-launch learning
• Build scalable, AI-native research practices
• Use AI to accelerate synthesis and sensemaking (e.g., clustering notes, proposing hypotheses, mapping pain points), while applying strong validation habits
• Build lightweight, repeatable workflows (templates, prompts, checklists) that increase research throughput without compromising rigor
• Share practical AI workflows with teammates and partners; model responsible, privacy-preserving use
• Deliver high-signal qualitative research that informs product & design
• Plan and run strong qualitative studies (interviews, concept tests, usability tests, evaluative walkthroughs, diary studies, etc)
• Translate raw signals into clear themes, frameworks, and implications that teams can act on quickly and confidently
• Facilitate working sessions that help teams converge on shared understanding and next steps
• Bring quantitative grounding (without needing to be a specialist)
• Triangulate qualitative insights with product usage signals and business context (e.g., KPIs like conversion, activation, adoption, retention, etc). 
• Design and execute surveys when appropriate (questionnaire design, sampling, analysis)
• Conduct primary and secondary analysis (e.g., statistical comparisons, trend analysis, segmentation cuts as appropriate)
• Synthesize evidence into decision-ready narratives
• Combine multiple sources of evidence into crisp insights that clarify tradeoffs, risks, and opportunities
• Communicate clearly in both async and live formats; tailor storytelling to PM, Design, Eng, Data, and leadership audiences

• Application deadline: applications accepted on an ongoing basis until position is closed and filled