Senior Marketing Analyst, SmartAsset
Paid Acquisition
$70-100k
+ Equity packages + RSUs, Salary applicable to California, Colorado, Connecticut, Maryland, Nevada, Rhode Island, Washington, and New York City candidates and may vary if applying elsewhere
Financial information and advice software
Open for applications
Financial information and advice software
201-500 employees
Open for applications
$70-100k
+ Equity packages + RSUs, Salary applicable to California, Colorado, Connecticut, Maryland, Nevada, Rhode Island, Washington, and New York City candidates and may vary if applying elsewhere
201-500 employees
Company mission
To help people make smart financial decisions.
Role
Who you are
- 3+ years of direct response digital marketing experience, preferably on Taboola, Outbrain, Yahoo Gemini, Facebook or similar platforms
- Familiarity with key digital marketing concepts such as CPC, CPM, CTR, CVR, CPA
- Strong quantitative background
- Technically adept with a pulse on trends and innovations within adtech
- Ability to partner effectively with product management, ad operations and data engineering
- Ability to juggle multiple, competing priorities under tight deadlines
What the job involves
- SmartAsset is looking for a numbers-driven Marketing Manager to help execute direct response, lead generation marketing initiatives across the web, specifically on native channels (including Outbrain, Taboola, Yahoo Gemini and others)
- We are not looking for brand experts or blog writers
- This person is first and foremost a performance marketer, with expertise in paid digital marketing platforms
- Much of your time will be spent in marketing platforms, optimizing campaigns based on performance metrics such as CTR, CVR and CPA
- The right candidate has a sharp, quantitative mind, obsessed with achieving profitability and scale
- You’re a student of behavioral psychology and operate a disciplined, quantitative testing regime
- You spend your time brainstorming new marketing angles, on-page optimizations, ad copy and split tests
- You’re an expert at Excel and data analysis
- You'll bring expertise in managing large digital budgets to hit profitability targets, preferably with a background in lead generation
- A successful candidate should be a direct-response marketing expert, highly analytical, and committed to making data-driven decisions
- The performance of every marketing dollar we spend is tracked and measured and you should have a successful record of scaling businesses accordingly
- Oversee strategy and execution of ROI-positive lead generation campaigns that inspire consumers to engage with financial products and services online
- Manage performance on one or more native marketing platform
- Identify new opportunities to scale our content marketing initiatives profitably
Our take
Management of personal finance is typically a practice fraught with pitfalls and risks. Tools, information, and professional advice to help manage money have subsequently become invaluable resources to many Americans.
SmartAsset serves as a resource cache and marketplace connecting consumers with financial advisors. This focus on digital resources is proving savvy, as trends in the advisory profession indicate more consumers are turning online for support and professional help. SmartAsset's approach therefore allows it to reach more than 100 million people each month.
SmartAsset has managed to modernize the process of locating clients for advisors - previously a slow and labour-intensive process - while also materially assisting its large number of low-income customers. This saw SmartAsset’s revenue grow by ten times over four years, and it seems likely to capitalize on a growing number of US citizens looking to manage their financial planning digitally.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Jun 2021
$110m
SERIES D
Jun 2018
$28m
SERIES C
Total funding: $160.5m
Company benefits
- All roles at SmartAsset are currently and will remain remote - flexibility to work from anywhere in the contiguous US
- Medical, Dental, Vision - multiple packages available based on your individualized needs
- Life/AD&D Insurance - basic coverage at 100% company paid, additional supplemental available
- Short-term and Long-term Disability
- FSA: Medical and Dependant Care
- 401K
- Equity packages for each role
- Time Off: PTO, 3 Month Paid Parental Leave, Secondary Caregiver Leave
- EAP (Employee Assistance Program)
- Employee Resource Groups supporting our underrepresented communities
- Pet Insurance
- Home Office Stipend
Company values
- We Empower Users: Our financial insights empower our users
- We Rise & Adapt: We rise and adapt to deliver
- We Collaborate: We value people's talents, ideas, and voices
- We Trust Each Other: We have trust in what we do and in one another
- Data Fuels Our Decisions: Data shapes our goals and drives our actions
Company HQ
Murray Hill, New York, NY
Articles
Leadership
Michael Carvin
(Founder & CEO)Michael's expertise is in financial decision-making. In the pre-SmartAsset days, Michael worked in private equity. They spent their time using financial models to help companies understand how to make better decisions.
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