Entertainment Marketing Manager, Gymshark
3 days a week in office
Fitness apparel and accessories brands
Job no longer available
Fitness apparel and accessories brands
1001+ employees
Job no longer available
3 days a week in office
1001+ employees
Company mission
To create the tools that help people unlock their full potential and put their ideas into action.
Role
Who you are
- Accountability: Prepare a road map for entertainment marketing success, ensure all are clear, and take action to keep progress on track. Assume responsibility for actions and outcomes
- Adaptability: Embrace change and help others adjust. Modify approach according to context. Actively seek to become comfortable in new environments
- Collaborative Leadership: Share expertise and resources to help others. Include all who can contribute to a successful outcome
- Communication: Craft clear and detailed communications with talent and their representation. Internally, share information and ideas with stakeholders and cross-functional teams and listen openly. To go further, we go together
- Innovation: Create solutions to challenges and positively question current thinking. Leverage logic and rationale to influence. Recognise and build on the ideas of others
- Decision-making: Establish criteria. Seek relevant information to aid understanding. Identify correlation. Determine causation. Arbitrate with balanced, compelling resolutions
- Strong commitment to achieving excellence in the Influencer & Entertainment space
- Understands fashion, music, lifestyle, pop culture and is ingrained in social media scene and trends
- Ability to create successful entertainment marketing outcomes based on business goals and strategies
- Ability to manage and prioritise multiple high-profile projects simultaneously
- Thrives in fast-paced environment with tight deadlines
- Able to plan strategically and react tactically based on real-time data, business performance and opportunities to capitalize upon
- Strong leadership and communication skills
- 3+ years experience in Influencer Marketing, PR & Comms or Entertainment Marketing
What the job involves
- This role exists to lead talent & EM initiatives that will grow Gymshark into the most culturally relevant fitness brand by positioning and integrating the brand into youth culture through Talent, Activations, Product Placement, Media & Content
- This role leads on the management, optimisation & growth of Gymshark's UK and International Entertainment Marketing team which includes such initiatives as; both paid & organic celebrity & talent endorsements, Influencer Activations, Micro Influencer Program, Cultural Activations & Product Placement
- You will be responsible for implementing & executing the INT Entertainment Marketing strategy that will speak to Fashion x Fitness & Youth Tribe cohorts of the Gymshark consumer, delivering Excitement & growth in the local markets in line with the Global strategy
- Responsible for documenting spend within Entertainment Marketing regional budget
- Responsible for managing relationships & activating Gymshark’s Tier 0 & Tier 1 Talent
- Responsible for building & delivering seasonal EM gifting and activations calendar for the local markets we operate in, working with GTM teams to provide creative concepts to meet brand KPI’s – Excitement & Belonging
- You will be responsible for overseeing campaigns, working with your team to produce creative concepts & ideas that enable us to utilize the network to support and amplify campaigns
- Developing and maintaining relationships with Talent, Management, Music Labels, Networks, and Agencies in the UK
- Negotiate new contracts and contract renewals
- Plan, develop and execute Annual and Quarterly Talent, Activation & Campaign strategies by partnering with GTM teams that support wider brand and product moments & initiatives as well as integrating Gymshark into Cultural key moments
- In this position you’re responsible for your team and their personal development. You will also be responsible for their day-to-day work tasks and creating clear development plans supported by quarterly & annual objectives and KPIs
Salary benchmarks
Our take
Gymshark was founded to provide the best fitness and gym clothing, helping to unite the conditioning community. It's driven to producing innovative and effective performance wear, as well as growing an ever-expanding social media presence.
Its clothing and accessories help people to unlock their full potential and realise their goals in line with Gymshark's vision: 'before there is an action, there is an idea'. The online store offers everything from shorts and sports bras to resistance bands and water bottles.
With a broad range of brand ambassadors - including Steve Cook, Nikki Blackketter, and Matt Ogus - Gymshark is a leader in influencer marketing in the digital space, with a physical store opening on London's Regent Street in October 2022.
Gymshark is now one of the world's fastest-growing and most recognisable fitness brands, supported by millions on social media, and with customers in hundreds of companies. Its founder was named the UK's youngest billionaire by Forbes in 2023.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Aug 2020
$264m
GROWTH EQUITY VC
Total funding: $264m
Company benefits
- Competitive 'Win Together, Lose Together' Bonus
- Full private medical insurance with no excess
- A truly flexible working culture
- Great training and learning resources & 10% time for personal development
- Employer pension contributions up to 7%
- Life Assurance at four times your basic salary
- 50% Gymshark Discount and Gift Vouchers Annually
- 25 days holiday (excl. bank holidays)
- Work from home opportunities
Company HQ
Blythe Valley Park, Solihull, UK
Leadership
Ben Francis
(CEO)Ben started Gymshark as a screen-printing operation in his garage in 2012 with a group of high school friends. He has grown the company since then, alongside a degree at Aston University.
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