Product Manager, Betterment
B2B Growth
$110-130k
+ Equity package
More information about location
3 days a week in office
Banking and investment app
Be an early applicant
Banking and investment app
501-1000 employees
Be an early applicant
$110-130k
+ Equity package
More information about location
3 days a week in office
501-1000 employees
Company mission
To make people’s lives better.
Role
Who you are
- Strong product management experience in B2B customer acquisition
- Obsessive attention to detail and strong organizational skills in a fast-paced environment
- Strong analytical abilities with a passion for data-driven decision-making
- Experience with developing, executing, & testing different growth experiments that have a significant impact on acquisition, activation, retention, and/or referrals
- Ability to extract insights from both empirical data and qualitative research
- Strong cross-functional collaboration skills and the ability to build relationships across teams
- Creative problem-solving skills that balance regulatory realities with innovation
- Deep intellectual curiosity about financial advice, investment products, and their value to clients
- Strong storytelling and communication skills, with experience crafting compelling narratives in presentations, written reports, and internal analyses
- Working knowledge of digital marketing analytics tools (e.g., Google Analytics) and product analytics tools (e.g., Mixpanel, Amplitude)
What the job involves
- Growth Product Managers at Betterment play a specialized role in product management, focusing on building best-in-class customer acquisition and activation experiences
- They serve as a critical bridge between Marketing & Sales and feature development teams
- Our mission at Betterment is to make people’s lives better, and Growth PMs contribute by expanding our reach, streamlining the onboarding funnel, and enabling internal teams to engage users throughout their journey
- As a Growth PM, you will drive product-led growth in our B2B (our 401(k) offering and our RIA product line) businesses by executing a roadmap of features and experiments aimed at increasing Betterment’s revenue base for our sales-intermediated businesses
- This highly collaborative, data-driven role works closely with the Marketing & Sales organization to drive business growth and enables internal teams to deepen our engagement with existing customers
- You will lead growth initiatives across acquisition and activation by collaborating with cross-functional partners in engineering, design, marketing, sales, and analytics
- Gather feedback and insights from Product leadership, Marketing & Sales stakeholders, and other teams to inform your roadmap
- Lead your Product, Design, and Engineering teams through agile project management processes, working closely with engineers to understand how our product is built
- Foster a data-driven culture, leveraging competitive analysis, user research, and experimentation
- Combine quantitative and qualitative data to prioritize your roadmap, ensuring alignment with internal goals and broader Betterment initiatives
- Build user experiences that clearly communicate the value of Betterment’s B2B offerings and facilitate the efficient purchasing of Betterment’s B2B offerings
- Develop detailed engineering specs in collaboration with design and analytics partners, covering business logic, data collection, user acceptance criteria, and experiment definitions
- Have a direct impact on key business outcomes every day
Application process
- We’ll take a few weeks to review all applications. If we’d like to spend more time with you, we’ll reach out to arrange next steps, which will include 3-4 sets of meetings with your future colleagues
- In the interview process, we’ll look to learn more about your skills, experiences, capabilities, and motivators. Many of our questions will be aimed at understanding how you might operate here at Betterment. Depending on the role, we may ask you to complete a case study exercise or technical assessments, as we want to collect a robust set of data points to better inform our decisions
- On average, it takes us around 3-5 weeks to make a hiring decision, depending on your availability and sense of urgency. As a best practice, we aim to interview at least 2-3 final round candidates before making a hiring decision. Please note that, as we usually receive an overwhelming number of applications for open positions, we’re unable to offer individual feedback during the interview process
- We recognize that interviewing for a new role is a big deal. We appreciate you considering Betterment as the next step in your career, and our Recruiting Team is here to support and advocate for you through the interview process!
Our take
Betterment is an app-based investment platform that provides personal finance data and guidance to retail users through a range of real-world data and AI analytics to deliver investment advice to customers.
The company has become the largest independent digital investment advisor in the U.S. Having expanded its 401k business, Betterment has entered the world of Crypto, partnering with Gemini to offer customized crypto portfolios and its "Crypto Investing by Betterment" platform.
Betterment has a wealth of competition in this increasingly crowded space. Other robo advisors offering similar services include Moneyfarm, Wealth Simple, M1 Finance and Personal Capital. Going forward, Betterment hopes to further distance itself from rivals as it further innovates its platform.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2021
$60m
SERIES F
Jul 2017
$70m
SERIES E
Total funding: $335m
Company benefits
- Health and wellness: Get comprehensive medical, dental, and vision, plus a free subscription to One Medical.©
- Generous time off: We encourage you to take time off (seriously) and get the rest you need to do your best work.
- Paid parental leave: We welcome new additions to your family with 12-18 weeks of parental leave.
- Matching benefits: We offer a 401(k) match and a match on qualified student loan payments
- Equity: Gain stake in Betterment’s success with company equity grants.
- Free food: Snacks, beverages, and catered lunches at our NYC HQ
- Long-term health resources: We provide LGBTQIA+ transition and fertility support.
- Find your community: Make connections through seven employee affinity groups and a social calendar of hybrid events.
Company HQ
Flatiron District, New York, NY
Leadership
Jonathan Stein
(Board Member)After studying Economics at Harvard, Jonathan worked as a Consultant at First Manhattan Consulting Group for over 4 years. He founded Betterment in 2007, serving as CEO until 2020 when he stepped down to Chairman of the Board.
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