Partner Marketing Manager, Workstream
$110-150k
+ Discretionary bonus + Equity
Hourly worker recruitment platform
Be an early applicant
Hourly worker recruitment platform
201-500 employees
Be an early applicant
$110-150k
+ Discretionary bonus + Equity
201-500 employees
Company mission
To help businesses hire faster and smarter, so they can focus on supporting their team and serving their customers.
Role
Who you are
- Experience: 5+ years in channel marketing roles supporting diverse GTM partnerships
- Executional chops: Proven ability to execute a range of marketing campaigns using different software and technologies. Ability to quickly learn new platforms, strategies
- Strong writer: You need to be able to tell engaging stories about our partners and the value of Workstream, and get the content as near to the finish line as possible
- Agility and Innovation: Proven ability to creatively develop, test, and refine strategies in ambiguous or early-stage environments
- Strategic and Tactical Skills: Comfortable moving between high-level strategic planning and hands-on execution of marketing initiatives
- Data and Creativity Balance: Strong analytical skills paired with the creativity to develop compelling and innovative marketing campaigns
- Industry Knowledge: Experience in HR tech or with the frontline workforce is highly desirable
- Entrepreneurial Mindset: Comfortable in a fast-paced, startup-like environment with a "humble and hungry" attitude. Ability to have direct conversations with all levels from CEO down, so decisions and alignment can be reached quickly and confidently
What the job involves
- We’re on the hunt for a creative, ambitious Partner Marketing Manager to join our team
- You’ll play a big role in shaping how we build, test, and scale exciting marketing strategies with our go-to-market (GTM) partners—including accounting, benefits, POS, and technology integration partners
- This role is all about driving growth, building meaningful relationships, and helping us cement our place as the all-in-one HR platform for the frontline workforce
- Partner Strategy & Management: Design and implement targeted partner marketing strategies to increase ARR generated from our GTM partners. You’ll build your own relationships within our key partner accounts and function as a strategic marketing advisor to internal cross functional teams working to support our top tier partners
- Campaign Development & Execution: Create, launch, and optimize joint partner marketing campaigns across key channels. You’ll create and execute on detailed campaign plans that cover everything—goals, messaging, calls to action, distribution channels, follow-ups, and success metrics
- Content and Demand Generation: Own the execution of many partner campaigns by writing blogs, crafting thought leadership pieces, creating co-branded content, organizing joint webinars, and designing email campaigns. You’ll collaborate closely with demand generation and content teams to refine and finalize these initiatives, ensuring they align with partner goals and company messaging/objectives. You’ll play a hands-on role in getting campaigns to 90% completion before handing them off for polishing and distribution
- Event Strategy and Execution: Create a comprehensive event strategy to support channel partners, focusing on both in-person and virtual events. Your responsibilities include conceptualizing event themes, planning co-branded initiatives like partner summits or webinars, and ensuring flawless execution through collaboration with internal event resources. Additionally, you’ll measure event ROI and optimize future events based on data insights
- Content Creation: Lead the charge on developing impactful co-marketing content, like case studies, whitepapers, webinars, and promotional materials that resonate with partners and customers alike
- Cross-Team Collaboration: Work closely with execs and GTM leaders across business development, sales, product, and marketing to weave channel marketing initiatives into the bigger company strategy. You’ll make sure everyone’s on the same page, messaging is consistent, and partners have everything they need to succeed
- Performance Tracking: Forecast, measure, and analyze the effectiveness of partner marketing programs, utilizing data-driven insights to refine strategies, improve ROI, and provide detailed reports to internal stakeholders and partners.This includes setting clear KPIs for each initiative, analyzing the outcomes of pilot programs, and making informed recommendations for scaling or pivoting efforts. You’ll need to balance creativity and risk-taking with a results-oriented mindset to quickly find paths to achieving efficient ROI
Our take
Recruiting new staff can be a time-consuming process for HR teams; requiring them to source, screen, and communicate with every potential candidate. Whilst the process has been made easier through online job boards, this has only led to larger pools of potential candidates, putting further pressure on the workload of recruiters.
Workstream provides an hourly worker recruitment platform, focused on automating digital communication and application management with candidates to reduce workloads for recruitment teams. The platform also allows users to post open roles to over 25,000 job boards at once, in addition to automating all paperwork workflows.
Whilst the prevalence of smart recruitment platforms will present difficult competition for Workstream, the company shows the potential to disrupt the market with its automated communication, paperwork, and mass job posting capabilities. It continues to launch new products and features - such as its multilingual and customizable AI chatbot - and has raised strong capital to support accelerated expansion and the broadening of product development.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
4% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Sep 2022
$60m
SERIES B
Aug 2021
$48m
SERIES B
Total funding: $118m
Company benefits
- Comprehensive medical, dental and vision plans
- Access to a generous number of fully-paid counseling sessions with licensed therapists every year
- Flexible PTO
- Paid parental leave
- Equity options
- Quarterly learning reimbursement that can be used toward continuing education, books, subscriptions and more
Company values
- Humble and hungry - We have a beginner’s mindset in everything we do. We believe it allows us to continually learn, try new things and deliver the best outcomes for our customers
- Everyone does customer success - We are obsessed with customer success. We work vigorously to earn and keep customer trust and make them succeed in their work
- Be relentlessly resourceful - We are creative, resourceful and self-reliant. We believe having an entrepreneurial spirit allows us to find new ways to solve problems for our customers
- Don't lose the human touch - We believe in teamwork and putting people first. We support each other and are fanatical about keeping the human connection
- Direct feedback is a gift - We welcome direct feedback. When shared timely and on a foundation of trust, feedback helps us improve
- One team, one stream - We are one team. We are united in our mission and goals, and we proactively support and celebrate each other
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Desmond Lim
(Co-Founder & CEO)Experience as Product Manager for WeChat. CEO and Co-founder of QuikForce from 2014 to 2016.
Max Wang
(Co-Founder & CTO)Experience as Software Engineer for Sinovation Ventures. Co-founder and CTO of VC.CN from 2011 to 2016.
Lei Xu
(Co-Founder)Worked on Revenue Acceleration and Software Engineering for Google from 2012 to 2015. Experience as Co-founder and CTO of Emote.
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