Senior Solutions Marketing Lead, Appian
Finance
$100-200k
AI-powered process orchestration across the enterprise
Be an early applicant
AI-powered process orchestration across the enterprise
1001+ employees
Be an early applicant
$100-200k
1001+ employees
Company mission
To simplify what it takes to turn great ideas into powerful business applications that deliver significant value.
Role
Who you are
- Bachelor's degree in Marketing, Business, or a related field. MBA is a plus
- 7+ years of product, industry, or solution marketing experience in B2B SaaS environments. Prior Finance experience is strongly preferred
- Excellent writing skills, including the ability to express technical concepts in the form of crisp, value-based messages
- An analytical mindset and the ability to use data to inform program planning, execution, and optimization
- A proven track record of developing strategies and tactics to drive brand awareness and demand generation within specific target segments or verticals
- An ability to operate as a strong cross-departmental leader to set vision and direction, drive toward action, measure results, and hold key stakeholders accountable
- Demonstrated ability to work across functions, be a team player, and thrive in a highly collaborative and matrixed environment
- A portfolio of programs you’ve built and executed, including messaging frameworks, sales playbooks, and launch plans
- Experience with related technologies—including artificial intelligence (AI), automation, business process management (BPM), case management, Platform-as-a-Service (PaaS), and data fabric—a plus
What the job involves
- Appian is seeking a Senior Solutions Marketing Lead, to own the messaging and marketing strategy for Finance
- This is a critical role in positioning Appian to win in a highly competitive market worldwide
- You will advocate for the buyer(s) internally and own the positioning of our products externally
- You will be responsible for defining value-based messaging; enabling sales and marketing on our differentiated positioning; delivering thought leadership that resonates with our buyers; creating and executing holistic marketing plans (in collaboration with other marketing owners); and reporting on program effectiveness against pipeline and revenue goals
- Define and execute a holistic marketing plan to differentiate Appian in Finance and capture mindshare of our target buyers
- Own and maintain the personas and foundational messaging frameworks that serve as the "source code" for all internal and external content
- Maintain a deep understanding of Appian’s product capabilities and differentiators; our competitive landscape; and the pain points, trends, and buying triggers for Finance
- Apply rigor, discipline, and an analytical mindset to measure program effectiveness against pipeline and revenue goals
- Deliver unified solution narratives that align with horizontal messaging themes while demonstrating the domain fluency needed to win in Finance
- Act as the subject matter expert and storyteller, delivering thought leadership, proof points, customer stories, speaking engagements, and playbooks that establish Appian as a winning solution for Finance
- Equip Appian GTM functions and global teams to ensure everyone is telling a consistent and impactful story across all activities and channels
Our take
Appian is a fotware company helping organizations design, automate, and improve how work gets done. It offers a low-code platform that allows businesses and government agencies to build applications quickly and without the need for large development teams. And it serves a range of industries, having built a strong foothold in the public sector, where secure, scalable digital tools are critical to modernizing complex operations.
The company stands out by bringing process automation, AI, and data management together in a single platform. Instead of relying on multiple disconnected tools, organizations can use Appian to streamline workflows and make faster, better-informed decisions. Its low-code approach allows speed and flexibility, while its focus on security and compliance make it well suited for regulated and mission-critical environments.
This approach has recently been reinforced by a $500M, 10-year enterprise agreement with the US Army. The deal positions appian as a core platform for the Army's IT modernization, supporting AI-driven automation and secure cloud adoption. With its Defense Cloud now authorized for sensitive operations, the agreement signals growing confidence in Appian as a long-term partner for large-scale digital transformation.
Steph
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (2 rounds)
Feb 2014
$38m
SERIES B
Jul 2008
$10m
SERIES A
Total funding: $48m
Company HQ
Tysons, VA
Additional info
- Raised £60M from IPO on 25 May 2017
Leadership
Matt Calkins
(Co-Founder & CEO)Previously the Director of Enterprise Product Group at MicroStrategy before co-founding Appian in 1999.
Michael Beckley
(Co-Founder & CTO)Michael previously spent 3 years in Product Management at MicroStrategy before co-founding Appian in 1999.
Bob Kramer
(Co-Founder & General Manager)Previously worked as a consultant at MicroStrategy after graduating from University of Pennsylvania.
Marc Wilson
(Co-Founder & Chief Executive Ambassador)Previously worked as a Consultant at Boston Pacific after graduating from Dartmouth College.
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