Insights Analyst, Sine Digital

• We are looking for a highly analytical and detail-oriented individual who thrives on transforming data into strategic insights
• The ideal candidate will be comfortable presenting to clients, have a strong understanding of digital marketing analytics, and be proactive in identifying trends and opportunities
• A keen eye for detail and a passion for problem-solving are essential
• 1+ years experience working in research
• Able to design and triangulate methods across qual and quant, including panels, surveys, social and search listening, and desk research with clear assumptions and limits
• Demonstrable experience in qualitative analysis, including coding, theming and synthesis of open text and social discourse into clear insights
• Able to deliver audience segmentation and profiling using first and third party data across demographics, behaviours, triggers and psychographics
• Demonstrable experience producing market and category intelligence, including competitor and share of voice tracking, demand sizing, seasonality and market gap analysis
• Fluent in tools such as GWI or TGI, Pulsar, Brandwatch or Influence, Glimpse, BuzzSumo and YouGov or equivalents
• Proficient in data wrangling with strong Excel or Sheets skills, including pivots, lookups, arrays and regex, with tidy data habits and familiarity with SQL or Python
• Able to automate and improve reusability by turning ad hoc work into reusable queries, templates, taxonomies and simple scripts
• Strong storytelling and visual communication skills, producing crisp decks and executive summaries that state the so what and the now what, tailored to C-suite, marketers and creatives
• Demonstrable project discipline, with clear prioritisation, reliable delivery and maintenance of reusable packs and dashboards that speed pitch preparation

Desirable

• We are looking for an ambitious and driven Insights Analyst to join our Data & Insights team
• The successful candidate will play a pivotal role in delivering data-led insights to both our UK and US clients, helping them make informed decisions that enhance their marketing and audience strategies
• As an Insights Analyst, you will be responsible for extracting, analysing, and presenting valuable insights to both our internal teams and external clients
• Your work will directly influence marketing strategy, creative direction, and campaign optimisation
• A key aspect of this role will be delivering client-facing insights, and ensuring our clients understand the impact of their digital marketing and audience engagement strategies
• You will take ownership of the development of creative insights reporting, helping refine messaging through data-driven analysis
• This is a dynamic and collaborative role with opportunities to work on high-profile marketing intelligence projects, shaping the way data is used to drive decision-making across digital and offline channels
• Plan and deliver end-to-end studies across audience research, market intelligence, cultural and talent insights, from scoping and methodology to analysis, storytelling and client readouts
• Combine qualitative and quantitative methods (panels, social/search listening, surveys, desk research) to answer client challenges
• Translate findings into actionable media, creative and messaging recommendations that support planning, flighting and optimisations
• Own always-on insights that support new business, QBRs and ongoing campaign optimisation; maintain repeatable packs and dashboards that shorten pitch prep time
• Run competitor, category and cultural trend monitors with clear POVs and implications for channel and creative teams
• Create lightweight tools (e.g., reusable queries, spreadsheet models, simple Python/SQL snippets) to speed recurring tasks and improve consistency
• Deliver audience segmentation analysis using first- and third-party data; profile demographics, behaviours, purchase triggers and psychographics
• Own audience personality/attitudinal lenses to inform media creative, including tone, formats and platform prioritisation
• Use search listening to size demand, map seasonality and surface market opportunity gaps
• Use social listening to track conversation drivers, sentiment and influential communities; map cultural shifts that affect attention and purchase
• Analyse publishers and press to identify domains and PR moments that correlate with engagement
• Present insights in compelling visuals and narratives tailored to C-suite, marketers and creatives, adapting depth to suit the client's needs and the brief
• Keep a finger on the pulse regarding new methods, platforms and privacy shifts; share templates, snippets and “how we did it” notes to raise the bar across the team
• Identify opportunities to evolve recurring work into fee-earning research products and premium services