Demand Generation Director, Firework

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred
• 10+ years of demand generation experience in a B2B SaaS company, with a proven track record of driving measurable results in a fast-paced, high-growth environment
• Minimum 5 years in a strategic leadership role globally
• Deep understanding of demand generation best practices, marketing automation tools, i.e., Hubspot, CRM systems, i.e., Salesforce and analytics platforms
• Strong leadership skills with the ability to inspire, influence, and motivate cross-functional teams to achieve common goals while fostering a culture of learning, collaboration, innovation, and continuous improvement
• Superior analytical ability and curiosity to delve into the data and understand what's working and able to devise creative solutions with others
• Outstanding written and verbal communications and able to effectively listen and communicate to different audiences
• Demonstrated ability to thrive in a dynamic, entrepreneurial environment and adapt quickly to changing priorities and market conditions
• Highly results-oriented and motivated to meet and exceed objectives
• An eye for quality content and design (and the drive to achieve it)
• Superior ability to prioritize and manage multiple initiatives simultaneously in a fast-paced test-oriented environment
• Start-up mentality; ability to roll up your sleeves to execute quickly in a global team environment
• Positive can-do attitude

Desirable

• Firework is a global start-up in high-growth mode
• We are seeking a dynamic, hands-on Demand Generation Sr Director to join our marketing team
• Working in close alignment with sales and marketing leadership, you'll strategize and execute cross-functional initiatives to move prospects through the funnel, both for new customers and renewals/up-sells
• You'll understand our buyer personas and consider the end-to-end customer experience, evaluating and improving messaging and communication formats
• Develop and implement comprehensive demand generation strategies aligned with the company's business objectives and pipeline/revenue targets
• Lead the development and execution of integrated marketing campaigns across various channels including digital, ABM, email, paid social media, paid and organic search, events, webinars, and content syndication
• Own demand generation OKRs and apply marketing analytics frameworks to measure the effectiveness of demand generation initiatives, and regularly report on performance to executive leadership
• Manage the demand generation budget effectively, allocating resources and prioritizing various marketing initiatives and campaigns that align with buyers’ journeys to maximize ROI and drive scalable growth
• Plan, execute and measure multi-channel customer acquisition programs incorporating elements such short and long form content, social media, workshops
• Develop and own Firework’s ABM initiatives by studying, segmenting and targeting our ICPs
• Own and track email marketing and nurture programs that move leads through the funnel
• Conduct rigorous A/B testing and analyze campaign performance metrics to derive insights and optimize campaigns for maximum impact
• Stay abreast of industry trends, market dynamics, and competitive landscape to continuously refine and optimize demand generation strategies