Associate Director of Growth Marketing, Jam City
$130-160k
Office located in Culver City, CA
Mobile gaming developer
Be an early applicant
Mobile gaming developer
501-1000 employees
Be an early applicant
$130-160k
Office located in Culver City, CA
501-1000 employees
Company mission
To provide unique and deeply engaging mobile games that are played by tens of millions of people across the globe.
Role
Who you are
- The ideal candidate has a track record of driving high, sustainable, and profitable growth with experience leading a data-driven test-and-learn approach for growth marketing acceleration
- We’re looking for a strategic leader to drive repeatable and scalable results across marketing channels and tactics, and who can identify cross-functional growth opportunities
- 7+ years of performance marketing and mobile UA experience (Gaming industry preferred)
- Proven track record of managing both paid acquisition and organic growth/ASO strategies successfully
- Strong experience steering creative ad strategy, including a deep understanding of mobile ad formats, creative trends, and competitive analysis
- Demonstrated ability to effectively manage and optimize a multi-million-dollar acquisition marketing budget
- Strong analytical approach to acquisition funnel metrics measurement, creative performance, and campaign optimizations
- Proficient in Excel, MMPs (e.g., Adjust), ASO intelligence tools (e.g., Sensor Tower, AppTweak), and other data analysis platforms
- Excellent oral and written communication skills
- Experience hiring and managing a world-class team of growth marketers and/or creative strategists
- Thorough understanding of direct marketing principles, store algorithms, and mobile privacy frameworks (SKAN/Privacy Sandbox)
- Relentlessly high standards and a sharp attention to detail
- Ability to plan strategically, but stay on top of tactical execution
What the job involves
- Jam City is seeking an Associate Director of Growth Marketing to play a central role in delivering on ambitious growth plans for Jam City’s portfolio of games
- The Associate Director of Growth Marketing will be responsible for overseeing the optimization of current User Acquisition efforts (UA), spearheading App Store Optimization (ASO), and driving an impactful creative ad strategy, while expanding the breadth and depth into new channels and funnel types with the goal of increasing revenue and ROAS. They will work closely with studios, publishing, product marketing, and creative services teams to grow our games
- This is a unique opportunity to make a significant impact by leading growth initiatives and driving improvements across the organization
- Global Paid & Organic Growth: Oversee the planning and execution of the global acquisition marketing program, blending paid UA channels with robust organic growth and ASO strategies to maximize storefront conversion
- Budget Management: Manage and optimize a large, multi-million-dollar acquisition marketing budget
- Creative Ad Strategy: Lead the overarching paid creative strategy; collaborate with internal and external creative teams to brief, test, and iterate on high-performing ad creatives that drive engagement and lower CPIs
- Storefront Optimization: Own the ASO roadmap, overseeing keyword optimization, A/B testing store assets (icons, screenshots, videos), and leveraging store algorithms to boost organic visibility and conversion rates
- Executive Reporting: Own and present key performance metrics—including ROAS, LTV, and internal KPI targets on acquisition marketing, creative performance, and ASO initiatives—to senior leadership
- Data-Driven Insights: Measure the impact of marketing programs on customer behavior, applying insights to refine performance, creative, and store strategies
- MarTech Collaboration: Partner with Data Science to build internal automation, attribution modeling, and campaign management tools to support revenue forecasting
- Team Leadership: Lead and mentor a team of performance marketers, creative strategists, and ASO specialists focused on paid channels and organic user growth
- Test & Learn Culture: Innovate and implement relentless test-and-learn strategies across ad creatives, store pages, and targeting, investing heavily in areas that drive scalable results
- Cross-Functional Collaboration: Partner with product marketing, publishing, analytics, studios, and product leadership to identify cross-functional growth opportunities, sharing progress, learnings, and best practices
Our take
Jam City is a game development company behind some of the most popular mobile games played today, including Jurassic World Alive, Disney EmoJi Blitz and Cookie Jam. The company differentiates itself from others in this with its focus on licensed properties, holding deals with Disney and Warner Brothers among others to produce games featuring their characters. This instant brand recognition has vaulted it to a strong market position, with billions of games downloaded and over $4 billion in sales to date.
Despite extremely strong investor backing and a solid revenue stream, the company has encountered difficulties in the market. After scrapping plans to go public through a merger in 2021, it reduced its headcount to bring its operations in line with market conditions. Having also reshuffled its leadership team and sold its Canadian studio, Ludia, it is now in a stronger position for sustained growth going forward.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-25% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Sep 2021
$175m
LATE VC
Jan 2019
$145m
GROWTH EQUITY VC
Total funding: $477m
Company benefits
- We have several choices of medical plans with a range of coverage levels and costs, including a 100% employer-covered plan
- Healthy teeth and gums are important to your overall wellness. Jam City has 2 PPO plan options
- Your eyes are important to us. We offer vision coverage so you can save money on eligible eye care expenses
- So you can focus on you, we offer access to a free personal health assistant
- Regular, full-time employees are eligible to take up to 12 weeks of paid parental benefit within the one-year period
- Jam City has an online community to meet and exchange stories, tips, and joy with your fellow Jam Citizen Parents
- 5 days for Kin Care for family members including (but not limited to) your grandparents, siblings and pets
- You can purchase supplemental life insurance in addition to the Company-paid Life and Accidental Death (AD&D) insurance provided to you on day one
- Start saving for a financially secure retirement with the Jam City 401(k) savings plan—it has benefits that beat other savings accounts
- Unlimited PTO
- Paid Sick Time
- Wellbeing Programs
- Casual Dress
- Company Events
- Dog-Friendly Offices
Company HQ
Hayden Tract, Culver City, CA
Leadership
Josh Yguado
(Co-Founder & CEO)Former Investment Banker at ING. Since then, has been in Strategic Planning at MTV Networks/Nickelodeon, and Strategy & Business Development at Fox Networks Group. Was previously COO of Jam City since its founding but has stepped up to CEO in January 2023.
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