Content Lead, Builder.io
$110-160k
+ Equity
Visual building no code platform
Be an early applicant
Visual building no code platform
101-200 employees
Be an early applicant
$110-160k
+ Equity
101-200 employees
Company mission
To enable teams of all sizes to drag and drop to create, test, and optimise lightning-fast digital experiences.
Role
Who you are
- Experience: 7+ years of experience producing content for B2B SaaS companies, with bonus points for experience in technically complex or developer-focused spaces
- Strategic Perspective: A strong understanding of how narrative influences enterprise buying decisions, executive trust, and go-to-market success
- Collaboration: Comfort working cross-functionally and synthesizing input from Product Marketing, Demand Generation, Product, Sales, and technical teams
- Execution Mindset: A hands-on approach. You enjoy writing, editing, and shipping content yourself, not just directing others
- Adaptability: The ability to thrive in fast-moving environments where product, market, and messaging evolve quickly
- Technical Curiosity: Interest in modern frontend development and AI-driven workflows, with the ability to translate technical detail into business value
- The items above are a starting point for a conversation, not a hard list of requirements. If this role excites you, we hope you will apply
What the job involves
- Builder.io is seeking a Content Lead (Individual Contributor) to help define how the company is understood at a critical moment in its evolution
- Collaborating closely with Product Marketing, Demand Generation, Product, Sales, DevRel, and executive leadership, you will play a pivotal role in shaping the narrative for a fast-growing category at the intersection of AI, frontend engineering, and team productivity
- At Builder.io, content is not a support function
- It is a growth lever
- As a Content Lead, you will help translate rapid product innovation into clear, compelling stories that connect Builder’s capabilities to outcomes executives care about, including capital efficiency, delivery velocity, governance, and risk reduction
- A key part of this role is developing content that speaks to distinct enterprise personas while reinforcing a unified Builder story
- This includes shaping narratives for engineering leadership such as CTOs and platform or frontend leads who care deeply about governance, quality, and risk, as well as for product, design, and marketing leaders who are focused on speed, autonomy, and execution
- The expectation is not one-size-fits-all content, but clear, intentional storytelling that meets each audience where they are and shows how their priorities connect
- This role goes beyond writing individual assets
- It is about building clarity, alignment, and trust across the organization while shipping high-quality content at the pace of the market
- Work as a thought partner with Product Marketing, Demand Generation, Product, Sales, DevRel, and leadership to shape and refine Builder’s core narratives
- Develop persona-aware content that speaks to executive, technical, and operator audiences while maintaining a cohesive top-down narrative
- Translate complex product and technical capabilities into clear stories that resonate with executives and technical audiences alike
- Produce a significant portion of Builder’s core content, including website messaging, thought leadership, and executive or field-facing materials
- Partner closely with Demand Generation on field events and executive campaigns, ensuring strong narrative consistency from top-of-funnel through sales conversations
- Use AI-assisted workflows thoughtfully to increase content velocity, iteration, and narrative consistency without compromising quality
- Help define quarterly content themes aligned to product roadmap and go-to-market priorities
- Establish and maintain a unified editorial calendar to bring structure and predictability to content delivery
- Coordinate internal and external contributors while maintaining ownership for quality, alignment, and delivery
- Provide visibility into what content is being produced, why it matters, and when it will be delivered
- Partner with DevRel, Marketing, and other cross-functional teams to adapt, broadcast, and reinforce Builder’s core narratives across social media and other owned channels
Our take
All businesses, especially within commerce, rely on the constant evolution of marketing, content and visuals. Builder.io is a no-code platform for digital storefronts. The company is on a mission to make customers' lives easier by doing all of the coding work for them and providing an intuitive platform to design and publish content.
The key message from Builder.io is that anyone can be involved in the creation process and those not equipped with all the skills, shouldn’t have to miss out because of the complexities that go on behind the scenes. The company is home to a team of “Builders” who support the ongoing development of the Builder.io Platform, one that has drag and drop functionality and is easily integrated with customers softwares like Shopify.
Having received $20 million in funding in 2024 bringing their total to over $40 million, the company has created a really well-established platform and has managed to acquire a strong client base. It’ll be interesting to see how the company scales with new features and ventures that are yet to be disclosed.
Freddie
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2024
$20m
EARLY VC
Oct 2021
$14m
SERIES A
Total funding: $37.3m
Company benefits
- Unlimited time off. 3 weeks is the minimum that we will ask you to take each year
- Quarterly mental health days. We shut down the whole operation 4 times a year to give our team a chance to rest and recharge
- Paid parental leave. 12 weeks of full pay for the birth and care of a newborn child, or for the placement of a child for adoption or foster care
- $500 home office reimbursement. Help get what you need to be comfortable working in a digital-first environment
- $500 annual learning & development budget. Feel supported and empowered to continue developing your skills
- Co-working space reimbursement. Work from any WeWork at anytime with an All Access pass, or reimburse up to $299/month at another local co-working space
- Health Insurance. 100% employer-paid premiums for medical, dental, and vision insurance for employees, and 50% covered for eligible dependents
- Additional Insurance. Builder covers your life insurance, short- and long-term disability, and you'll have access to supplemental benefits like accident and critical illness insurance
- 401k. Contribute to your financial future through our Guideline plan
- Real equity. We have a four year vesting schedule with a one year cliff. We also have a ten (10!!) year exercise window 🤯 (yeah, we're pretty stoked about it!)
Company HQ
SoMa, San Francisco, CA
Leadership
Steve Sewell
(CEO)Previously CEO and Founder of Qanvis, Head of Product Development at PICT and Engineering Manager at ShopStyle, Inc.
Share this job
View 9 more jobs at Builder.io