Senior Director of Demand Generation, IANS Research
2+ days a week in office (Government Center, MA)
Information security insights & CISO guidance
Be an early applicant
Information security insights & CISO guidance
201-500 employees
Be an early applicant
2+ days a week in office (Government Center, MA)
201-500 employees
Company mission
To provide experience-based security insights for Chief Information Security Officers and their teams.
Role
Who you are
- The ideal candidate combines strategic vision with hands-on ability and has a proven track record of leading multi-channel demand generation in a B2B environment with a senior executive target persona
- Bachelor’s degree in Marketing, Business, or related field; MBA a plus
- 8+ years of B2B demand generation, digital marketing, or growth marketing experience, with 3+ years in a leadership role
- Proven success driving pipeline and revenue through multi-channel demand generation
- Strong expertise in ABM, paid media, digital, and intent-based marketing
- Proficiency with marketing automation (e.g., HubSpot) and CRM (e.g., Salesforce)
- Strong analytical skills and a track record of tracking performance and optimizing to KPIs
- Excellent leadership, communication, and cross-functional collaboration skills
What the job involves
- We are seeking a strategic and execution-oriented Senior Director of Demand Generation to drive programs that drive pipeline, accelerate revenue, and strengthen alignment with Sales
- This role will own aggressive lead generation targets across a portfolio of digital, social, outbound, and event programs
- Own the end-to-end demand generation strategy across digital, social, outbound, and events
- Drive pipeline growth by developing programs that attract, engage, and convert target buyers
- Design and optimize full-funnel programs from awareness through expansion to ensure seamless lead handoff and continuous engagement across the buyer journey
- Lead paid and organic digital programs across search, display, paid social, and retargeting
- Build social engagement campaigns (LinkedIn and others) to increase reach and lead flow
- Create optimal sequences of scaled email outreach to cultivate and nurture prospects without overwhelming them
- Develop campaigns that support Account Executive personal outreach
- Use data, intent signals, and segmentation to prioritize and optimize account targeting
- Define and monitor KPIs across all channels (MQLs, SQLs, pipeline contribution, conversion rates)
- Analyze funnel data, optimize campaigns, and deliver insights to key stakeholders (IANS leadership team, PE operating partners, board of directors)
- Ensure disciplined reporting on program performance and pipeline health
- Manage the demand generation budget across channels with accountability for ROI
- Evaluate and manage vendors, agencies, and technology partners to support growth
- Build, lead, and mentor a high-performing demand generation team
- Foster a culture of accountability, collaboration, and data-driven decision making
- Partner with Sales to align lead definitions, pipeline targets, and conversion processes, and to ensure that demand programs align with GTM strategy
- Collaborate with Brand and Content Marketing teams to ensure demand programs reinforce brand positioning and thought leadership initiatives
- Collaborate with content teams to ensure campaigns resonate with key buyer personas
- Partner with Marketing Operations to optimize tech stack (CRM, MAP, intent data, attribution tools) for accurate tracking and reporting
- Stay current on social, digital, and event best practices
- Experiment with emerging tactics (e.g., account-based marketing, conversational marketing, AI-driven targeting) to drive performance
- Recommend new tools to modernize IANS’ martech stack
Our take
Amidst the escalating threats and regulatory demands in the cybersecurity sector, Chief Information Security Officers (CISOs) face a daunting array of challenges. IANS steps in as a trusted ally, offering tailored solutions to address these pressing issues.
Through its practitioner-led model and collaboration with seasoned experts, IANS provides independent research, advisory services and a community platform. It provides CISOs with subscription-based support content, professional development opportunities and consulting services, enabling them to navigate the complex cybersecurity landscape with confidence.
With a strategic investment from the Apax Digital Funds, IANS is poised for accelerated growth and innovation. This partnership will fuel product development, expand the company's value proposition and enhance its go-to-market strategies, solidifying its position as the leader in the InfoSec decision support space.
Freddie
Company Specialist at Welcome to the Jungle
Company
Company benefits
- 401(k) Program
- Employee Recognition
- Health Coverage
- Pre-Taxed Benefits
- Volunteer Opportunities
- Work/Life Balance
Company HQ
Downtown, Boston, MA
Leadership
Phil Gardner
(Founder & CEO)Founded IANS in 2001 and has served as the CEO ever since. Prior to this, they founded Provant where they served as the Vice President. They also worked as an Associate at McKinsey & Company.
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