Senior Product Marketing, eBay
Collectibles
$126.8-187.6k
Leading online marketplace
Open for applications
Leading online marketplace
1001+ employees
Open for applications
$126.8-187.6k
1001+ employees
Company mission
To connect people and build communities to create economic opportunity for all.
Role
Who you are
- 6+ years of experience in product marketing, with at least 3 years leading company wide initiatives
- Strong track record of developing product and go to market strategies at ecommerce companies or within vertical-focused organizations at e-commerce companies
- Preferred experience in live shopping and collectibles
- Proven ability to drive innovation, execute projects with excellence
- Success working collaboratively with cross-functional teams and excellent communication skills
- Strong data analysis skills and experience with customer research techniques
What the job involves
- EBay is seeking a talented and dynamic product marketer to drive inbound product marketing and outbound go to market strategy focused on our Collectibles initiatives like eBay Live, Authenticity Guaranteed, eBay collection, PSA Vault, and more for categories like trading cards, sports memorabilia, comics and more
- This is a unique opportunity to become an integral part of the eBay marketing team working with the product teams to support initiatives for our Collectibles portfolio of partners, including Goldin Auctions
- This role will partner cross-functionally with product, design, research, marketing, communications, customer service, and market teams
- To be successful, you are an experienced Product Marketer with expertise in developing value propositions, positioning, and generating demand for products and tools, ideally in an ecommerce or marketplace setting
- The ideal candidate will have experience with a live shopping platform, a passion for collectibles, and a deep understanding of the collectibles market to drive engagement, sales, and foster our community of enthusiasts
- You are responsible for the product value proposition narrative, the go-to-market strategy, and messaging for collectible initiatives, ensuring buyers’ shopping experience and seller success on the platform
- You will approach go-to-market in a holistic manner to ensure buyers and sellers are delivered relevant and meaningful communications at the right time and place across in-product, marketing, PR, market communities, sales, customer service, and partner messaging
- Influence product roadmaps by synthesizing market, customer and competitive insights, build audience segmentations and opportunity sizing
- Create customer feedback loops during the product and marketing development process to refine the product narrative and value proposition articulation
- Develop product value propositions, narratives, customer messaging, naming and external facing proof points
- Manage the go-to-market strategy and planning for product launches and then lead through channel experts to ensure execution and impact measurement. Track customer engagement, product adoption, and business success. Partner with channel experts across in-product content, marketing, PR communications, customer service, in-market teams, and sales channels to generate demand
- Identify internal product market fit tracking metrics; synthesize customer feedback to provide signal amidst the noise across the product life cycle: development, launch, and optimization / expansion. Build up the value proposition leveraging the voice of the customer to optimize product marketing messaging and to advise on product recommendations
- Define key metrics for success, and track progress against goals for the product launches and in-market growth adoption of existing products or services
Our take
Founded in 1995 as an online auction platform primarily catering to collectibles, eBay quickly emerged as a pioneer in connecting buyers and sellers in the digital realm. This early success propelled eBay to become to globally recognized leader it is today.
In the present landscape, eBay competes with industry giants like Amazon within the C2C eCommerce sector. However, eBay distinguishes itself by fostering an environment where businesses can cultivate and promote their brands on the platform, offering a tailored, community-driven experience for both sellers and buyers. By championing small businesses, eBay attracts sellers and socially conscious consumers, positioning itself in stark contrast to Amazon's corporate image.
The rising consumer interest in sustainability has presented economic opportunities for eBay, particularly as younger demographics gravitate toward purchasing pre-owned items. in response, eBay has directed its marketing efforts toward Gen Z customers and formed partnerships with cultural phenomena like Love Island, further solidifying its appeal among contemporary audiences.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
13% employee growth in 12 months
Company
Company benefits
- Comprehensive and competitive health and wellness program designed to meet your unique needs.
- We strive to provide programs that help support both mind and body, including quality healthcare insurance, wellness programs and preventative care.
- Stock Purchase Plans
- Retirement Savings and Pension Plans
- Stock Awards
- Life Insurance and Disability Benefits
- Credit Union Memberships
- Balancing work & life - eBay believes in providing you with the opportunity to be your best self in your professional and personal life. In addition to supporting flexible workstyles including hybrid and remote, eBay offers 4 weeks of paid sabbatical time for every 5 years of service
- Giving back to our community - We provide our employees around the globe with opportunities to have a positive impact on their local communities. Through the eBay Foundation, our company matches donations to eligible nonprofits up to $10,000 per employee per year. And our employee-led volunteer groups organize local giving and volunteering activities throughout the world
Company HQ
Greylands, San Jose, CA
Articles
Leadership
Jamie Iannone
(CEO, not founder)Studied at Princeton and Stanford University. Held executive roles at Walmart, Barnes & Noble, and The Children's Place, before becoming CEO of eBay in April 2020.
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