Director of Demand Generation, Proof Technology
$140-160k
Plus $10K variable
Connecting law firms with process servers
Be an early applicant
Connecting law firms with process servers
101-200 employees
Be an early applicant
$140-160k
Plus $10K variable
101-200 employees
Company mission
To revolutionize the service of process.
Role
Who you are
- The ideal candidate is equal parts strategist and operator, with a strong track record in PLG-to-SLG motions, performance marketing, and lifecycle-driven growth
- 10+ years in B2B demand generation, ideally with experience in dual-sided marketplaces or legal tech
- Deep experience owning and optimizing multi-channel campaigns tied to revenue
- Strong command of marketing operations, attribution, and downstream reporting
- Hands-on experience with tools like HubSpot, Google & Microsoft Ads, LinkedIn, Clay, Zapier, and Gong
- Ability to work cross-functionally with Sales, Product, and RevOps to move fast and prioritize what matters
- Experience managing agencies and internal contributors to execute with urgency and quality
- Comfort in a fast-paced startup environment and accountability for measurable outcomes
What the job involves
- We’re hiring a Director of Demand Generation to lead strategy and execution across the funnel, from logo acquisition and pipeline acceleration to customer expansion and advocacy
- This player-coach will build upon Proof’s product-led growth (PLG) foundation to drive enterprise pipeline in close partnership with Sales
- Campaign Execution: Architect and execute integrated campaigns that convert self-serve users into Sales opportunities and advance deals through the funnel
- Sales Partnership: Partner closely with AEs, SDRs, and CSMs to drive pipeline creation, acceleration, and expansion through targeted plays and compelling messaging
- Channel Strategy: Co-own strategy and execution across SEM, paid social, content syndication, events, and webinars—focused on driving PLG growth and building brand equity
- Budget & Performance: Manage the performance marketing budget, leading execution through agency partners and internal contributors—doubling down on what’s working and cutting what’s not
- ICP & Data Enrichment: Continuously build and expand our ICP database, partnering cross-functionally to enrich data points that power targeted campaigns and outreach
- Messaging Alignment: Collaborate with Product Marketing to ensure campaigns reflect segment-specific messaging and value propositions
- Attribution & Analytics: Work with RevOps to define attribution models, improve funnel efficiency, and track marketing’s influence on revenue
- Sales Enablement: Enable outbound Sales with lifecycle content, retargeting campaigns, and campaign-in-a-box programs
- Reporting: Define, measure, and communicate campaign performance clearly and consistently to executive stakeholders
- What Success Looks Like
- PLG-to-SLG conversion becomes a measurable, predictable source of qualified pipeline
- Repeatable, multi-channel campaigns are launched with clear performance benchmarks and learnings
- Payback period on marketing investment is within target, with clear attribution to the influenced pipeline and revenue
- Sales feedback reflects higher quality and greater relevance of marketing support
- A test-and-learn mindset drives continuous experimentation without losing focus on growth
Our take
Proof is an e-filing and service process platform for the legal industry, connecting law firms and professional process servers with the intention of delivering legal documents efficiently and transparently.
Currently based in the US, Proof Technology saves law firms time in connecting with clients through its bulk upload, geo-tagging, and direct communication features. The company has kept its head above the competition through strategic partnerships with the likes of Clio, a legal tech cloud server, bolstering both companies' capabilities.
With an impressive Series B awarded to Proof in 2024, the company will accelerate platform growth and expand its services.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
57% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2024
$30.4m
SERIES B
Dec 2022
$3.3m
EARLY VC
Total funding: $40.7m
Company benefits
- Full time, hourly position
- Medical, dental, vision, and disability insurance and 401K available
- Fully Remote - ideally within the location of market you manage
- Phone and Internet monthly stipend
- Flexible Time Off and Holidays
- Equipment provided
Company HQ
City Park West, Denver, CO
Leadership
Eric Voogt
(CEO & Co-Founder)Currently President at Glade Voogt Lopez Smith PC. Previously Associate at Spencer Fane Britt & Browne and Engineer at Cessna Aircraft Company.
Mark Kreloff
(Board Member & Co-Founder)Previously Managing Director at Bioenergy Devco, Professor of Practice at Qversity and Partner at Kreloff Capital.
Matt Jaffe
(Co-Founder)Currently CEO & Co-Founder at 303 Software, Inclusion Chair at Entrepreneurs' Organization, Ski Instructor at Vail Resorts. Previously President at Entrepreneurs' Organization.
Stefan Ramsboot
(Co-Founder)Previously Chairman and Co-Founder at 303 Software, Head of Product at Base Operations, CTO & Co-Founder atPipeline Equity and Co-Founder at MyRounding Solutions.
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