Paid Search Marketing Manager, Stripe

• Stripe looks for an experienced and passionate team member with experience running paid search at scale
• Paid search expertise—in-depth paid search platform knowledge (Google Ads, Microsoft Ads). Able to create and optimize campaigns from launch to maturity
• Advanced Excel and Google Sheets skills—comfortable with pivot tables, sumifs, vlookups, index match, etc
• Project management—able to project manage both short-term campaign planning and long-term vision for paid search strategy
• High-agency self-starter—proactively take steps to drive business outcomes and independently envision what's required for the future success of the paid search program
• AI fluency—familiarity with how to leverage AI tooling to efficiently manage search campaigns, analyze performance, and improve the ROI of the channel
• 2–4 years of relevant experience, 6–8 years of total experience
• You're encouraged to apply even if your experience doesn't precisely match the job description

Desirable

• Stripe's Marketing team drives Stripe's growth by making sure businesses know about Stripe at each stage of the journey—understanding and loving our brand, to successfully using our full suite of products, to becoming our advocates and champions
• The Performance Marketing team provides media strategy, planning, execution, and optimization to drive growth of our business across Stripe's markets
• This is a key role in Stripe's performance marketing team and will contribute directly to Stripe's growth
• As your region's paid search manager, you'll be the go-to expert on paid search and collaborate with our Head of Paid Search to maximize revenue through this channel for your region
• Support Stripe in building and optimizing our paid search program using business knowledge and data. You'll partner with various internal stakeholders including the web development, marketing operations, localization, and product marketing teams to create a best-in-class paid search program
• Be able to transition between providing strategic guidance for your program and executing this strategy hands-on within the search platforms
• Own end-to-end campaign setup, measurement, and optimization
• Report up and out on campaign performance to ensure relevant stakeholders have visibility into program performance and roadmap
• Create keyword portfolios that capture search interest at each stage of the user journey (discovery, consideration, conversion) for each of our products
• Craft ad copy that puts users first in communicating our products' value proposition, engaging their interest, and increasing CTR and CVR
• Lead in analyzing the effectiveness of paid search campaigns, increasing investment in high ROI campaigns, and reducing spend in campaigns that are underperforming
• Proactively identify areas of weakness in the paid search program and flag these as requiring improvement—and then create a plan to remedy