Head of SEO, Clutch
+ Equity
Office located in Adelaide Street East, ON
Online used car retailer
Job no longer available
Online used car retailer
201-500 employees
Job no longer available
+ Equity
Office located in Adelaide Street East, ON
201-500 employees
Company mission
To deliver a delightful car-buying experience to Canadians.
Role
Who you are
- SEO: Minimum of 6 years of experience with a proven track record in implementing technical and programmatic SEO at scale, generating thousands of landing pages with scaled content. You are an expert who defines the right content to produce for SEO
- Data Analysis: Exceptional skills in data analysis; you will lead the vision and execution of data analytics for projects in collaboration with our engineering team to drive our organic search efforts
- Product Insight: Strong sense of product design and the ability to address complex challenges with straightforward, effective solutions
- Acquisition & Activation: Proven experience in devising and executing successful organic user acquisition and activation strategies
- Content: Solid grasp of content marketing and growth strategies, including drafting high-quality, original, well-researched briefs, and guiding writers on new content topics targeting specific keywords
- Link Building: Skilled in vetting potential link partners and managing outreach campaigns for both paid and organic placements
- Tools: Proficient with various data, CMS, and product tools such as Google Analytics, Clearscope, Amplitude, Mixpanel, SEMRush, Ahrefs, Webflow, Google Search Console, and A/B testing tools
- KPIs: Comfortable defining and being accountable for key performance indicators and metrics
- Relentlessly Competitive: You do whatever it takes to win and you love that SEO gives you a clear scoreboard that shows everyone who is winning. You will relentlessly push until you rank at the top and win
- Communicator: Excellent communication skills, capable of effectively articulating priorities, opportunities, challenges, and decisions to stakeholders
- Problem Solver: Exceptional analytical and creative problem-solving abilities
- Curious: A constant learner, always seeking ways to innovate and improve
- Reliable: Takes commitments seriously and upholds a high standard of integrity
- Organized: Outstanding project management and time management skills
- Passionate: Enthusiastic about SEO, digital marketing, and the marketing technology industry
What the job involves
- As the Head of SEO at Clutch.ca, you will lead and refine our SEO strategies to enhance qualified traffic and increase brand awareness
- Your role involves developing a data-driven approach to attract both prospective customers and generate immediate leads
- You will be responsible for the complete range of SEO activities, including keyword research, content creation, on-page and off-page optimization, technical SEO, local SEO, and programmatic SEO
- You will spearhead our ambitious SEO goals, execute the strategies hands-on, and manage a team of external writers to bolster our content strategy
- Your deep understanding of on-page, technical, and programmatic SEO will be crucial as you collaborate with our product team to audit and optimize our site according to industry best practices
- Additionally, you will engage with publishers to craft and maintain an external link-building strategy and conduct thorough research, analysis, and reporting to monitor and relay insights on content performance, SERP rankings, the competitive landscape, and keyword positioning. Keeping abreast of the latest SEO trends, tools, and technologies will be essential
- At Clutch, we have the budget and resources to create world class SEO content, be it through our external writers, freelance journalists, and our video teams
- You’ll get to lead this effort to build a nationwide brand for one of the biggest industries in the country
Our take
Buying used cars is notoriously something of a minefield - but used car sales platform Clutch is making big strides to sweep away the risk. The marketplace lists certified vehicles for users to shops, and has home delivery, along with a full carfax, insurance, warranty, and optional financing.
The used car sales market has been undergoing something of a digital overhaul in recent years, with a flurry of used car marketplaces cropping up to offer similar services. Canada, however, remains relatively non-competitive compared with the U.S. and Europe. This means Clutch has the luxury of importing a tried-and-tested model into a relatively spacious market.
Clutch will, however, have to face off with close competitor Canada Drives. The two companies enjoy comparable levels of funding and are currently the top competitors in Canada’s used car market. With this market hotting up significantly, Clutch will need to tread carefully to ensure they come out on top.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Feb 2025
$36.5m
SERIES D
Jul 2024
$7.3m
LATE VC
Total funding: $138.3m
Company benefits
- Autonomy & ownership: Create your own path and own your work with some of the most talented and creative people in Canada
- Competitive pay + equity: Enjoy competitive pay from day one, with equity opportunities available for roles that shape our future
- Generous time off: From vacation time to parental leave, we believe that work-life harmony is key to a healthy work environment
- Health, dental & more: Your well-being matters. That's why we offer medical, dental, and wellness support to you and your loved ones
Company HQ
Downtown Yonge East, Toronto, ON
Leadership
Dan Park
(CEO)Prior to joining Clutch in 2019, Dan spent 3 years at Uber as a GM of Toronto and GM/Head of Uber Eats Canada.
Salary benchmarks
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