Senior Marketing Operations Specialist, Cutover

• 2-4 years of experience in marketing operations at a B2B SaaS environment
• Deep, hands-on experience with HubSpot Marketing Hub. You aren't afraid to roll up your sleeves to build workflows, pull lists, QA emails, and execute the campaigns that support our go-to-market strategy
• Strong data manipulation skills (you are a power user of Excel/Google Sheets). You excel at doing the heavy lifting to clean raw data and build the reports that our leadership team relies on to make strategic decisions
• Experience with setting up website analytics and event tracking (GA4, Google Tag Manager)
• Strong project management capabilities with a track record of fully owning the operational execution and technical build-out for critical, cross-functional go-to-market initiatives
• A systems-thinking mindset with high attention to detail: you proactively identify logical flaws and take pride in building rock-solid ops
• A desire to expand your RevOps footprint: you are a marketing ops expert who would welcome cross-training with our Senior Rev Ops Analyst to gain exposure with mid-to-bottom funnel sales operations tasks
• If you are excited by this role, we invite you to apply! Even if your profile doesn’t check all the boxes, please don't simply scroll past! We recognize that talent lies everywhere and that some demographic groups are more likely to apply for a "stretch role" than others. We are always open to different perspectives and professional backgrounds to keep Cutover's culture evolving and to ensure that we never stop learning

Desirable

• At Cutover the Revenue Operations (RevOps) team is the operational arm of both sales and marketing
• RevOps helps the company grow more efficiently and cost-effectively by aligning our systems, processes, and people
• This role will report to the Revenue Operations Lead
• We are looking for a detail-oriented Senior Marketing Operations Specialist to help us ensure a return on investment for our marketing technology stack, optimize the way our go-to-market tools and teams work, and measure marketing performance
• Rev Ops is a collaborative team that values curiosity and proactive problem-solving
• We are comfortable giving and receiving direct feedback and approach professional skills with a growth mindset
• We maintain a trusting environment where we treat mistakes as valuable data points for rapid iteration, expecting team members to proactively propose solutions rather than waiting for instructions
• MarTech Ecosystem Ownership: Act as the primary administrator for our marketing technology stack (HubSpot Marketing Hub for marketing automation and Salesforce for CRM), ensuring integration, data integrity, and user adoption across teams
• Lead Lifecycle & Routing Architecture: Architect and manage the complete lead lifecycle, overseeing lead routing logic (LeanData), database enrichment (Clay), database hygiene, and prospect segmentation tailored to our enterprise GTM model
• Campaign & Workflow Execution: Build, execute, and continuously optimize multi-touch campaign operations within HubSpot, translating marketing strategy into complex workflow automation and targeted email deployments
• Full-Funnel Analytics & Reporting: Develop dashboards and run ad-hoc analyses to accurately track campaign ROI, lead conversions, and pipeline influence, providing actionable insights for GTM leadership
• Process Automation: Proactively identify bottlenecks and implement automated, scalable tech solutions to drive operational excellence and eliminate manual tasks
• Hybrid Sales Ops Support (10-15%): support critical Sales Operations functions, including territory management, assisting AEs with our internal CPQ processes, and managing Salesforce closed-won workflows