Product Marketing Manager, RapidSOS

• Are you passionate about bridging the gap between product innovation and the needs of public safety professionals?
• Experience: 5+ years of experience in marketing or product roles, including a minimum of 2 years with responsibilities in product marketing, paired with a strong background in the public safety sector
• Bias for Action: Proactive self-starter who can push through ambiguity and drive momentum toward important goals
• Data-Driven: Comfortable analyzing quantitative and qualitative signals to understand performance and make informed adjustments
• Collaboration: Skilled at rallying cross-functional teams toward shared goals and fostering alignment
• Technical Understanding: Capable of engaging in technical discussions with Product and Engineering teams and simplifying complex concepts for non-technical audiences
• Communication Skills: Strong written, verbal, and interpersonal communication skills with attention to detail
• Travel: Ability and willingness for occasional travel (<10%)

Desirable

• RapidSOS is seeking a Product Marketing Manager to define and execute marketing strategies that empower public safety professionals with transformative technology
• In this role, you’ll work at the intersection of product, sales, and public safety to create impactful messaging, drive go-to-market initiatives, and ensure our solutions resonate with the needs of the public safety community
• You’ll develop a deep understanding of our products and users, create compelling content for our field teams, and foster cross-functional alignment to ensure our messaging is both clear and impactful
• This is a perfect opportunity for someone who thrives in a fast-paced, mission-driven environment and enjoys working collaboratively to deliver innovative solutions that save lives
• Define and execute go-to-market strategies for public safety-focused products
• Develop positioning and messaging that resonate with public safety professionals, emphasizing product value and differentiation
• Partner with Product and Engineering teams to understand product functionality and simplify complex concepts for the field
• Collaborate closely with Sales, Customer Success, and Product teams to align product messaging and field enablement efforts
• Act as the voice of public safety within RapidSOS, advocating for customer needs in product and marketing discussions
• Build strong partnerships across teams to drive alignment on priorities and goals
• Create and deliver training materials, sales enablement collateral, and messaging frameworks to empower Sales and Customer Success teams
• Support field teams with impactful storytelling, ensuring they are equipped to communicate the value of RapidSOS solutions to public safety audiences
• Gather and analyze quantitative and qualitative feedback from the field, customers, and public safety stakeholders to inform product and marketing strategies
• Continuously refine product messaging and positioning based on data insights and real-world feedback