Head of Demand Generation, Rutter

$180-225k

OTE

+ Equity

Hubspot

Amplitude

Webflow

Outreach

Senior and Expert level

New York

Office located in Flatiron Manhattan, NY

API for commerce, accounting & payments

Open for applications

API for commerce, accounting & payments

21-100 employees

B2BPaymentsAPIAccountingAutomation

Open for applications

$180-225k

OTE

+ Equity

Hubspot

Amplitude

Webflow

Outreach

Senior and Expert level

New York

Office located in Flatiron Manhattan, NY

21-100 employees

B2BPaymentsAPIAccountingAutomation

Company mission

To empower businesses with new commerce and financial experiences.

Job

Company

Role

Who you are

5–8+ years in B2B demand gen or growth — with Series A / early-stage experience
Proven track record owning pipeline and managing SDRs
Hands-on with outbound, paid acquisition, ABM, and field marketing
Clear communicator and operator — thrives in fast-paced, high-ownership environments
Skilled with Clay, Unify, Webflow, HubSpot, Outreach, and LinkedIn Ads
NYC-based and excited to be in person
Bonus: Passion for fintech and building for technical buyers

What the job involves

We're hiring a demand-focused leader to take full ownership of pipeline generation — from strategy to execution
You’ll manage our SDR team, lead outbound and ABM programs, own campaign performance, and refine Rutter’s messaging and website
You’ll work closely with sales, partnerships, and founders to build qualified pipeline across fintech and financial services
Own pipeline strategy across outbound, paid, ABM, content, and field
Manage SDRs and scale outbound using Clay, Unify, Outreach, and HubSpot
Launch multi-channel campaigns and co-marketing programs with partners
Lead field marketing — events, roundtables, and conferences
Own messaging and conversion on our website (Webflow + Amplitude)
Track, report, and optimize funnel performance and ROI

Our take

Rutter is on a mission to enable new commerce experiences. The company offers a universal API for reading and writing data across different commerce platforms. In doing so, it accelerates the development of new commerce and financial services by removing the complexities of dealing with different eCommerce storefronts, payment processors, and accounting systems.

As an example, if a company wanted to serve merchants and SMBS across Shopify, Amazon, and BigCommerce, they would have to build integrations for each platform one at a time. Rutter’s API removes the need to do so, saving valuable engineering hours and maintenance costs.

In 2022, the company received funding to accelerate its progress in becoming the infrastructure for the world’s commerce applications, investing in scaling out its engineering and go-to-market teams in preparation for expansion. With this in mind, it can be expected the company will be seeking growth soon, and it will be interesting how it sets about these expansion efforts in the coming years.

Steph

Company Specialist at Welcome to the Jungle

Company

Company benefits

A fast-paced, collaborative environment
Unlimited paid time off, quarterly company-wide recharge days, and a wellness stipend
100% medical, dental, and vision coverage
16 weeks of paid parental leave
A stipend to buy your laptop and set up your home office
401K match
Ownership & stake in the company

Company HQ

NoHo, New York, NY

Leadership

Eric Yu

(Co-Founder)

Previously served as a Software Engineer for Blend and PatientBank, and as a Front End Engineer for Facebook and Instagram.

Peter Zhou

(CEO & Co-Founder)

Previously served as a Software Engineer for Atrium, and interned at Facebook.

Salary benchmarks

We don't have enough data yet to provide salary benchmarks for this role.

Submit your salary to help other candidates with crowdsourced salary estimates.

Share this job

View 5 more jobs at Rutter