Growth Analyst, Novo
Strategy and Analytics
3-5 days a week in office
Digital banking platform for small businesses
Open for applications
Digital banking platform for small businesses
201-500 employees
Open for applications
3-5 days a week in office
201-500 employees
Company mission
To empower customers with their financial data and provide the most compelling banking experience possible.
Role
Who you are
- Bachelor’s degree in a quantitative field such as Economics, Engineering, Statistics, Mathematics, Computer Science, or related discipline
- 2-4 years of experience in data analysis, business intelligence, or analytical marketing role
- Proficiency in SQL
- Strong familiarity with marketing principles, trends, and innovation. Including brand, affiliate marketing, SEM, SEO, and CRO
- Strong analytical skills with the ability to interpret complex data sets and provide actionable recommendations
- Experience with A/B testing and experimental design
- Excellent communication and presentation skills, with the ability to convey complex findings to non-technical stakeholders
- Highly motivated and comfortable working in a fast-paced, dynamic environment with a high degree of ambiguity
Desirable
- Prior experience managing $100k+ monthly budgets on digital advertising
- Experience in the fintech or banking industry
- Proficiency in Python
- Familiarity with machine learning techniques and their application in business contexts
- Experience with customer segmentation and lifecycle analysis
What the job involves
- As a Growth Analyst, Strategy and Analytics at Novo, you will play a crucial role in driving data-driven strategies across our entire product suite
- Your primary focus will be on inculcating a test-and-learn culture to enhance customer acquisition (account volume), customer lifetime value (NPV), and customer engagement on our platform
- Designing and conducting experiments to test hypotheses related to product features, marketing strategies, and lending initiatives
- Strategizing bids for paid marketing traffic and optimize acquisition based on maximum lifetime value
- Overseeing campaign launches and manage adherence to ongoing budgets and constraints
- Executing campaign setup, including keyword development, ad copy creation, account structuring, bid and budget management
- Collaborating with cross-functional teams, including Product, Marketing, and Lending, to implement and evaluate data-driven initiatives
- Identifying new opportunities for growth and efficiency improvements through rigorous data analysis and strategic thinking
- How We Define Success:
- Efficient employment of analytics, market research, and other techniques to identify opportunities for growth and work cross functionally across product, Strategy & Analytics, Marketing and Data Science to develop strategies to capitalize on those opportunities
- Effective design and execution of data-driven experiments that lead to measurable improvements in customer acquisition, lifetime value, and engagement
- Achievement of key performance indicators (KPIs) related to customer growth, engagement, and profitability
Our take
While personal banking transactions are very swift, with apps like Venmo and CashApp enabling the instant moving of money between users, for business users, these processes are frustratingly not as fast. For smaller businesses, the costs of ensuring banking processes are well managed can be prohibitive, and keeping track of finances often utilises a wide range of apps.
Novo has created one app with a drag-and-drop interface to manage several financial apps in one place helping gain a clearer picture of transactional data more quickly. There is strong competition in this area from the likes of Lili, NorthOne, Brex and numerous other Neobanks.
Novo has racked nearly 200,000 SMB customers and has seen over $12B in lifetime transactions, a figure that has recently saw exponential growth. Future plans, following series B funding, include scaling its app partnerships whilst consolidating its market position.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
29% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2022
$35m
SERIES B
Jan 2022
$90m
SERIES B
Total funding: $171.5m
Company benefits
- Work Life Balance - Set your own vacation days & enjoy flexible work options for a healthy work-life balance
- Modern Benefits - We invest in the holistic well-being of every team member by offering medical and mental health coverage, retirement assistance, and commuter benefits
- Professional Development - Grow your skills through in house training, online courses & industry conferences to ensure you're always ahead of the curve
- Workspace Your Way - Whether you're based in an office or working remotely, we provide the tools or financial support to make your workspace work for you
- We're A Fun Group - Be part of a diverse culture that believes in working hard and having fun at the same time!
- Cutting Edge Technology - Work with the latest tech to build a world-class product & transform SMB banking with our growing team
Company HQ
Flatiron District, New York, NY
Articles
Leadership
Michael Rangel
(CEO)Their background lies in operations, having previously worked for Fairholme Capital Management and Smith Barney.
Tyler Mcintyre
(Co-founder)MBA from Wharton, They are also an Angel investor.
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