Manager of Integrated Marketing, Wild Alaskan
$90-120k
More information about location
Seafood delivery subscription service
Be an early applicant
Seafood delivery subscription service
21-100 employees
Be an early applicant
$90-120k
More information about location
21-100 employees
Company mission
To accelerate humanity's transition to sustainable food systems by fostering meaningful, interconnected relationships between human beings, wild seafood and the planet.
Role
Who you are
- Wild Alaskan Company (WAC) is looking for a proactive, detail-oriented, results-focused, and data-driven Manager of Integrated Marketing to join the team to help drive growth and long-term brand loyalty
- The ideal candidate has a combination of marketing experience that includes crafting full-funnel marketing campaigns to operationally managing and improving marketing and business processes
- The Manager of Integrated Marketing is a full-stack marketer who thrives in a startup/scale-up environment and has the ability to flex between the roles of project manager, marketer and tactician
- This person must be able to think big picture but also enjoy and be capable of managing the tactical and process details
- Furthermore, a successful candidate has a “roll up your sleeves” attitude and is a cross-functional partner able to collaborate with different stakeholders at various levels to evolve WAC’s Marketing capabilities
- A bachelor's degree in Marketing, Communications, or a related field or equivalent professional experience
- 4+ years of experience leading marketing initiatives, preferably in the food or consumer goods industry, including 2+ years in a startup or an agency
- Proven experience developing and executing integrated marketing strategies. Strong understanding of both digital and traditional marketing channels
- Proven success in full-stack marketing with a strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing
- Experience in traditional and digital media buying
- Exceptional communication skills, both written and verbal
- Ability to thrive in a fast-paced, high-growth environment, adapting to changing priorities
- Strong analytical skills and experience with marketing analytics tools
- Ability to manage multiple projects in a fast-paced environment
- Ability to develop and maintain relationships with peers, managers and all levels, across the company
- Passion for Wild Alaskan’s mission
What the job involves
- Reporting to the SVP of Marketing, the Manager of Integrated Marketing is responsible for overseeing the go-to-market calendar and process, bringing together a variety of strategic and tactical inputs and coordinating marketing efforts across various stakeholders and channels to drive growth and ensure a seamless brand experience across the entire marketing funnel
- They aim to collaborate cross-functionally to operationally align messaging, campaigns, and strategies across platforms—such as digital, social, email, content marketing, and traditional advertising—to build a unified brand presence that engages customers at multiple touchpoints and drives growth
- This role will lead process and operational improvements to positively impact the efficiency of cross-functional workstreams
- Act as the lynchpin between the Marketing Department (Performance, Channel Marketing, Engagement/Retention and Product Marketing) and Innovation & Brand Department (Brand, Creative, Brand Marketing Content, and Product Innovation) to build and execute a holistic and integrated marketing plan
- Work closely with cross-functional partners to create alignment and support revenue growth, acquisition and retention, and enable cross-functional efficiency to deliver core KPIs
- Build strong relationships with stakeholders, communicating marketing initiatives and their impact effectively
- Work in collaboration with Senior Leadership to develop an integrated marketing strategy and process that aligns with WAC objectives and mission as well as the WAC Product Innovation roadmap. Oversee the implementation and management of the integrated marketing strategy as a lead and operator
- Collaborate cross-functionally with teams, including, but not limited to Brand, Creative, Performance Marketing, Digital Product Marketing, Product Innovation, Member Experience and Supply Chain, and Finance to ensure alignment and integration of strategies and execution across stakeholders
- Responsible for allocating the marketing budget and resources across multiple channels, optimizing spend to maximize reach, engagement, ROI and growth
- Work cross-functionally with stakeholders and channel owners — mass media, email, social, paid and new channels — to design and implement integrated marketing strategies that align with the company's goals, target audiences, and brand identity
- Own the quarterly go-to-market calendar, leading a cross-functional team to strategize, build and launch marketing campaigns
- Cross-functional management and execution of promotional activities such as seasonal promotions and product price discounts
- Responsible for overseeing the execution of an integrated channel marketing strategy that supports brand awareness, retention and growth. Works closely with cross-functional stakeholders including the Brand, Creative, Email & SMS, and other teams
- In partnership with Brand and Creative, coordinate cross-functional efforts to ensure cohesive brand messaging and user experience throughout the customer journey and across all channels
- Oher responsibilities and duties as assigned
Our take
Seafood fraud is rife on a global scale: 36% of sampled seafood from restaurants, supermarkets, and fishmongers were found to be mislabelled. This reporting highlighted for many Americans the importance of having a trusted source for seafood - and for tens of thousands of Americans, that source is Wild Alaskan.
The company offers a direct-to-consumer membership service for sustainably sourced seafood. Consumers can pick the contents and frequency of their seafood boxes, which are then delivered and packed mostly with recyclable or biodegradable materials. It’s a familiar model for food subscription businesses (Crowd Cow, Meatable, Well Seasoned, the list goes on), and this means Wild Alaskan have plenty of direct competitors (Sena Sea, Oceanbox, Sizzlefish - again, the list goes on).
It seems, however, that the market is hot enough to sustain this crowded field - for now at least. The demand for high-quality, nutritious, and sustainable food has been steadily rising over recent years. Directly complementing that is the surge in demand for DTC subscription boxes. Wild Alaskan is therefore positioned well in a strong market.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
3% employee growth in 12 months
Company
Funding (2 rounds)
Apr 2021
$12m
SERIES A
Apr 2018
$0.5m
SEED
Total funding: $12.5m
Company values
- Stay Scrappy
- Embrace Growth
- Trust the Fish
- Create Shared Experiences
- Serve with Courage
Company HQ
Homer, AK
Articles
Leadership
Arron Kallenberg
(CEO)CTO of Storyhunter Inc. from 2014 to 2015. Experience as Vice President and Software Architect for Corsis from 2016 to 2018.
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