Customer Marketing Manager, Sendoso
Integrated gifting platform for driving business revenue
Be an early applicant
Integrated gifting platform for driving business revenue
201-500 employees
Be an early applicant
201-500 employees
Company mission
To help businesses to build more meaningful relationships with their customers throughout the buyer journey.
Role
Who you are
- The Customer Marketing Manager possesses a strong understanding of marketing fundamentals, particularly in customer growth and retention
- To excel in this role, you should be able to ideate and execute campaigns across the tech stack and understand how your activities affect the customer journey as a whole
- 3+ years of experience collaborating cross functionally with creative, marketing, product, and sales/customer success teams to develop and execute high quality marketing campaigns
- Experience with Marketo and Salesforce. Knowledge of Inflection is a bonus!
- 3+ year using Excel, Google sheets, task management tools, and integration software
- Strong oral and written communication skills
- Inquisitive and process oriented with a focus on leveraging data to optimize campaign performance and systems efficiency for opportunity creation
- A revenue oriented and metrics driven customer marketer
- Someone with immense experience in Customer Advisory Board management and development
- A self-starter who is comfortable operating in the grey and balance multiple priorities
What the job involves
- The Customer Marketing Manager is an integral position focused on driving success for the business by developing and executing campaigns and programs that increase the lifetime value of our installed base throughout the entire customer lifecycle
- You will have a dual mandate of helping create and launch campaigns as well as creating, maturing, and expanding our core customer lifecycle focused on expansion and retention
- This role will partner closely with the broader marketing, customer success, sales, and product teams to align strategies and goals to ensure seamless execution and operations
- Plan, execute, optimize, and scale integrated marketing campaigns, customer focused events and evergreen programs to drive measurable impact of usage, upsell, and retention across Sendoso
- Assist in identifying and recruiting advocates from across the customer base, employees, and other stakeholders for activities such as speaking engagements, testimonials, reviews, case studies, referrals and references
- Nurture relationships with advocates in creative ways, ensuring ongoing engagement and satisfaction
- Collaborate cross-functionally to gather customer success stories, feedback, and data to enhance customer initiatives
- Support campaign and program launch as needed in Inflection, Marketo and SFDC
- Assist in creating engaging content for various marketing materials, including emails, community posts, automated email campaigns, and web content
Our take
Sendoso’s self-coined “sending platform” allows companies to send direct mail, personalized gifts, handwritten notes and other physical products (including perishables) to potential and existing customers and partners. Essentially, the company offers an integration of digital and physical marketing, sales, and analytics services.
Serving big brands like Comcast and Lenovo, the company has made a splash with its innovative approach, and has been recognized as a leader in the field. Its challenge moving forward is to ensure that the service remains scalable, which it hopes to achieve with the roll-out of more and more integrations, with the likes of Marketo, Hubspot and Salesforce.
To capitalise on the momentum it has built so far, Sendoso has focussed on building out its go-to-market leadership team and introducing new features and tools to its offering. In 2023, the company also launched 'Event Fulfillment', which is designed for storing and shipping products to conferences and trade shows
Freddie
Company Specialist at Welcome to the Jungle
Insights
-32% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2021
$100m
SERIES C
Feb 2020
$40m
SERIES B
Total funding: $153m
Company benefits
- We work sane, sustainable and flexible working hours
- We offer “take what you need” PTO, and have a genuine, supportive culture around work life balance and boundaries
- We are consistently building, refining and automating processes to aid our work; we encourage each team member to propose and adopt new technologies, frameworks, and processes that make us more effective as an organization
- Some of us work near or in corporate offices, but many of us work remotely full time
- You are empowered to choose the environment that maximizes your happiness, engagement and ability to reach our shared goals
Company values
- Conquer Giants - We get things done. Moxie is in our DNA, and we’re breaking down the barriers that separate the world
- One Team - Everyone belongs here, and whether it’s your first day or you’re the CEO, your voice and ideas matter to us
- Relationships Matter - It’s a cluttered, digital world out there, but our connections are real. We’re all human, so we treat each other and our customers like humans too
- Reinvent - Forget thinking big. We think meteoric by redefining what’s possible and shaping the future of human connection
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Kris Rudeegraap
(Co-CEO & Co-Founder)They started their career by founding Innovation Association in 2006, before starting AllStudentRentals and working at YapStone for 3 years. After a combined 4 years at Piqora and Talkdesk as an Account Executive, they co-founded Sendoso in September 2016.
Share this job
View 5 more jobs at Sendoso