Digital Marketing Campaigns Specialist, Menlo Security
$62-108k
Office located in Mountain View, CA
Cloud-based security platform
Be an early applicant
Cloud-based security platform
201-500 employees
Be an early applicant
$62-108k
Office located in Mountain View, CA
201-500 employees
Company mission
To help businesses and organizations achieve full online productivity to achieve their goals by pre-emptively eliminating cyber attacks.
Role
Who you are
- Experience: 2+ years of hands-on experience in digital marketing, with a focus on tactical execution, either in-house or agency
- Channel Expertise: Proven experience managing campaigns on platforms such as Google Ads, LinkedIn Ads, and other paid social channels
- Analytical Skills: Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions. Experience with tools like Google Analytics, Google Data Studio, Tableau, Marketo, and/or Salesforce is a plus
- Problem-Solver: A proactive, self-starter who is motivated to stay current with digital marketing trends and new technologies
- Communication: Excellent communication and collaboration skills to work effectively with cross-functional teams
What the job involves
- Menlo Security is looking for a motivated and data-driven Digital Marketing Campaigns Specialist to join our growing Demand Generation team. In this role, you'll be responsible for the tactical execution of digital marketing campaigns that drive engagement and generate high-quality leads
- This is a hands-on position where you'll get to manage a variety of digital channels and work closely with our Demand Generation, Content, and Product Marketing teams to bring campaigns to life
- The Digital Marketing Campaigns Specialist is a key contributor to our digital demand generation efforts. Reporting to the Digital Demand Director, you'll manage the day-to-day execution of a wide range of digital marketing campaigns, including webinars and virtual events, content repurposing, search engine optimization (SEO), paid search (SEM), paid social, and account-based marketing (ABM)
- You'll have a direct impact on our digital performance by optimizing our campaigns and analyzing results to maximize engagement and conversions. You'll also be responsible for staying on top of the latest digital marketing trends, including emerging technologies like generative AI, to ensure we're always at the forefront of browser security and well positioned among cybersecurity leaders
- Campaign Execution: Own the tactical execution of digital marketing campaigns across various channels, including SEM, paid social, retargeting, and ABM
- Webinars & Virtual Events: Manage the promotion and execution of webinars and virtual events, from setup to post-event follow-up, to drive registrations and attendance
- Content, SEO & GEO: Repurpose content for digital channels, assist with SEO optimization to improve organic traffic/conversions and support Generative Engine Optimization (GEO)
- Analytics & Optimization: Monitor campaign performance, analyze key metrics, and use data to optimize campaigns for improved conversion rates and ROI
- GenAI & Innovation: Explore and implement new digital marketing tactics, including using generative AI to optimize campaigns and content. Ensure that Menlo is mentioned in GenAI answers to appropriate questions from cybersecurity practitioners
Our take
Menlo Security takes a “zero trust” approach to computer threats by isolating all of a business’s web browsing and putting it on a remote server. Instead of depending upon software to scan and search for threats, it prevents attacks from ever reaching the system. Browsing activity no longer takes place on the end user’s device, instead, it all happens on a remote cloud service which is operated by the company. This service is the largest secure web gateway in the world.
Menlo Security has focused on protecting businesses from web and email attacks, and its model means that it can be integrated with most popular browsers. A particularly appealing aspect of its service is that it doesn’t require businesses to install new software or change their approach, drastically reducing friction for users and making onboarding a far simpler experience.
Currently used by 8 out of 10 of the world's largest banks and capable of completely stopping up to 90% of threats, Menlo Security is in a strong position. It is still continuing to develop its services, however, most recently building out a range of AI-powered tools to detect and prevent phishing and ransomware attacks. Moves like this seem likely to help keep Menlo Security at the forefront of its sector.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2020
$100m
SERIES E
Jul 2019
$75m
SERIES D
Total funding: $260.5m
Company HQ
Old Mountain View, Mountain View, CA
Leadership
Amir Ben-Efraim
(Co-Founder & CEO)Having studied at UCB, Stanford, and UCLA, they worked in Business Development at Check Point Software before founding Blue Wireless in 1999. They continued to work in Security Software, before co-founding Menlo Security in 2013.
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