CRM Marketing Specialist, Zwift

• Are you an enthusiastic CRM marketer with a passion for engaging customers and driving retention?
• 2-4 years of experience in lifecycle or CRM marketing, including hands-on campaign execution
• Familiarity with customer engagement strategies for conversion, re-engagement, and retention
• Familiarity with CRM platforms and marketing automation tools
• Experience building and deploying CRM campaigns across email, push notifications, in-app messaging, and more
• Ability to analyze campaign results, run A/B tests, and communicate insights clearly
• Working knowledge of CRM best practices, including segmentation, deliverability, compliance, and creative approaches
• Strong communication skills to collaborate effectively across Marketing and Product teams
• Basic understanding of HTML and CSS sufficient to read and interpret code
• Bachelor’s Degree in Business, Marketing, Communications, or related field, OR equivalent relevant experience

Desirable

• At Zwift, we’re looking for a detail-oriented team player with a proactive, solution-oriented mindset
• In this role, you’ll help execute multi-channel CRM campaigns that support our game launches, software product initiatives, and subscription services
• You’ll contribute to our mobile messaging programs, supporting the execution of campaign playbooks, automations and user journeys that enhance the customer lifecycle
• As part of the team, you’ll support segmentation, personalization, and testing to ensure campaigns are relevant and effective
• You’ll also help bring Zwift’s products and subscriptions to life for our customers, empowering them to fully embrace and delight in their fitness journey with us
• Your success will be defined by your ability to collaborate across teams, execute campaigns with accuracy and creativity, and deliver measurable impact on engagement and retention
• Join us at Zwift and contribute to shaping the future of interactive fitness, all while enjoying the flexibility of working remotely. Let’s inspire, innovate, and grow together
• Partner with cross-functional teams to execute CRM campaigns that achieve business goals
• Support the planning and delivery of multi-channel CRM campaigns, including email, push notifications, in-app and embedded messaging, and app inboxes
• Contribute to the development of lifecycle journeys by helping to set up automations and maintain evergreen campaigns
• Assist with audience segmentation and personalization, using testing and experimentation to optimize performance
• Analyze campaign performance, summarize insights, and share recommendations with the team
• Collaborate with Data and Engineering teams to ensure accurate campaign reporting and tracking

• Your resume/CV is enough to show off your skills, accomplishments, and experience. However, if you choose to include a cover letter introducing us to your awesome personality, we will read that too