Client Success Coordinator, Wattpad
CA$50-70k
Platform for sharing original writing
Be an early applicant
Platform for sharing original writing
1001+ employees
Be an early applicant
CA$50-70k
1001+ employees
Company mission
Wattpad's mission is to create a world where everyone's story can be heard, and anyone can belong.
Role
Who you are
- 1+ year of experience in a publisher or agency setting (internship and co-op also counts!)
- Basic understanding of advertising campaign lifecycle from proposal and creative development through operation and reporting
- Strong excel and PPT skills
- You have strong communication skills and a client-first attitude
- You have experience working with digital media and mobile media
- Some experience working directly with brands, as well as creative, media, and social agencies
- Experience with branded content and native advertising products an asset, along with entertainment and/or CPG industry experience
- Marketing or advertising background preferred
- A Wattpadder or WEBTOONIE, of course…and bonus points for both!
What the job involves
- Due to the rapid growth of Wattpad + WEBTOON’s advertising partner portfolio, we are looking to bring on a new Client Success Coordinator to join our fast growing Brand Partnerships team
- You will work closely with our incredibly fun, motivated and hard-working team to continue to build and nurture relationships with Wattpad and WEBTOON’s range of advertising partners
- Work closely with the Client Success team to set up and execute brand campaigns, monitor performance and offer suggestions for optimizations
- Participate in brainstorming sessions as part of the creative sales process
- Assist with responding to RFP’s and providing strategic recommendations
- Post content and manage brand profiles related to live campaigns
- Review brand stories advertising copy, influencer content, contest entries and all other branded content to ensure it is in excellent spelling and grammatical standing, and meets all brand guidelines supplied by client(s)
- Assist with campaign set up and ensure all ads are being served correctly
- Acquire and integrate industry knowledge related to general trends, emerging technologies, and competitors
- Work cross functionally with Ad Operations, Sales, Product and Marketing teams and Wattpad WEBTOON Studios
- Work with business operations team to optimize campaigns and meet client KPIs
- Gather key learnings and recommendations for future campaigns
- Maintain and update central team resources (Google Drive) and perform administrative duties such as billing and invoicing as required
Our take
Content is king and Wattpad has managed to create a platform that aggregates the most loved original writing content in the world, turning the traditional publishing industry on its head.
Where authors used to submit drafts to dozens of publishing houses in the hope of getting some eyeballs on their work, Wattpad opened up the process to millions of young authors by letting them easily submit their work, and fostering a community around their software that offers feedback and help.
The e-reading platform is now looking to double down on its strategy of taking its user-generated fiction and turning it into successful intellectual property upon which original series and movies can be based. However a significant challenge for Wattpad is in producing original, marketable content from its platform given the popularity of fanfiction, stories which are based on existing intellectual property.
Another challenge for Wattpad is the current economic conditions which have affected much of the tech sector and are not sparing digital publishing. Having shelved bold plans for the future it also laid off 15% of its workforce in March 2023. Having realigned for its current business needs however, it is now well placed to weather the current market downturn.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
3% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2018
$51m
LATE VC
Apr 2014
$46m
SERIES C
Total funding: $117.8m
Company benefits
- Full health benefits
- Career development & Mentorship opportunities
- RRSP matching
- Generous parental Leave top-up
- Flexible hours
- Regular hackathons
- Healthy snacks & drinks
- Your choice of hardware
- Monthly work-from-home allowance
- Beautiful offices in Toronto and Halifax
- Easy access to transit
Company values
- UserObsessed- We make every decision by stepping into our users’ shoes
- Inclusive - We help everyone belong
- Trailblazer - We push ourselves on how we think and how we act
- BuildItForward - We’re always building a foundation for tomorrow
- PlayToWin - We’re driven to lead the pack
- Resourceful -We make the most of every minute and every dollar
- TeamWork - We do what’s best for the greater good
Company HQ
St. Lawrence, Toronto, ON
Articles
Leadership
Allen lau
(CEO)Lau attended University of Toronto where he earned his bachelor's degree in electrical engineering followed by a master's in the same subject. Thereafter he briefly worked as a software engineer for Brightspark before founding his first notable company, Tira Wireless, a mobile development startup. He is also the co-founder of Two Small Fish Ventures, a fund that invests in Toronto and Waterloo-based early-stage internet companies with strong network effects.
Ivan Yuen
(CSO)Prior to Wattpad, Ivan co-founded FeedM8 and served as the company’s CTO. Before that he was one of the first employees of Tira Wireless, where he helped grow the technical team and developed new and emerging wireless technologies. Ivan graduated from the University of Waterloo with a degree in Computer Engineering and also earned an MBA from the Rotman School of Management.
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