Global Communications Lead, Coverflex

• Languages: English (main) + Spanish or Italian are a plus
• 6 to 10 years in strategic communication, product marketing, editorial, or similar roles in B2B SaaS, fintech, HR tech, or comparable fields
• Outstanding written and verbal communication in English
• Ability to take complex or technical concepts and turn them into simple and engaging explanations
• Experience working with Product, Growth, Sales, and Design
• Experience with market research, product launches, and value proposition development
• Highly collaborative but able to work independently when needed
• Comfortable with a fast moving environment and iterative work
• Clear understanding of GTM, positioning, and how communication influences buying decisions in a B2B context
• You’re data-informed, and care about the business impact of clear communication
• AI-fluent: you use tools to scale, iterate, and improve clarity and efficiency
• Able to connect the dots between Product → Value; Story → Market understanding; Product launches → Adoption; Sales → Proof
• Clarity: You love simplifying complexity. Turning nuanced ideas into crisp, human language is your craft
• Ownership: You treat communication like a product. You take responsibility for its clarity, impact, and consistency
• Focus: You care about accuracy, coherence, and making sure every detail feels intentional
• Strategic creativity: You enjoy storytelling, but you also enjoy the discipline of frameworks, messaging systems, and structure
• Velocity: You work fast, edit fast, and learn quickly from feedback
• Curiosity: You ask questions, seek context, and always aim to understand before you write

Desirable

• Type: Individual Contributor
• Contract: Permanent
• You will shape the story of Coverflex: its purpose, product, and future
• You will craft and own the global narrative that connects our mission, our value, and our product across markets
• You will take complex concepts related to compensation, benefits, tax, regulation, and HR and turn them into simple, human, clear narratives that resonate with people in multiple markets
• Your work will help prospects and customers see clearly why Coverflex matters and what we stand for
• You will influence product launches, sales conversations, marketing campaigns, website performance, executive communication, and how people understand Coverflex for the first time
• You will help unify the voice of the company so that all teams communicate clearly and consistently
• You need to combine strategic clarity with hands-on execution. You will build frameworks and positioning systems while also writing and editing directly
• You must simplify complexity. This product touches compensation, benefits, and regulation and you must translate that into language that feels intuitive, human and valuable
• You will work across multiple teams. Product, Growth, Sales, Customer Success, Design, and local marketing teams all depend on clear communication
• You must create consistency across markets without losing relevance or nuance
• You will act as the guardian of one voice while adapting to multiple channels and formats
• Own and evolve our global narrative and messaging framework
• Turn complex concepts into simple, clear communication across channels
• Lead messaging for brand campaigns, product launches and major updates
• Own the brand video strategy for launches and key communication moments, and ensure a consistent video output across markets
• Improve and maintain website and landing page clarity with Growth and Design
• Support CEO and the Management team with strategic communication and brand narrative
• Work with Sales on pitch materials and value messaging
• Work with Product to ensure features are explained clearly and simply
• Test and refine messaging to improve activation and conversion
• Ensure communication across markets stays aligned, consistent, and efficient
• After 6 months you will have:
• A global narrative and messaging system adopted across Product, Sales, Growth, and local teams
• Delivered clear messaging for all major launches and product updates, with an internal NPS of 60+
• Improved key website and funnel surfaces, with measurable gains in clarity and conversion
• Created a set of high value communication assets used across markets, such as sales materials, messaging guidelines, positioning documents, or ICP narratives, with a 90%+ adoption rate
• Reduced inconsistency across markets by providing clear templates and reusable communication frameworks
• Demonstrated strong delivery speed, clear structure in your work, and consistent collaboration across teams
• You’ll work day-to-day with:
• Marketing CoE (from Design to Content Engineering)
• Product Team
• Sales & Customer Success Teams (per market)
• Local Marketing Teams
• Management Team
• Team Rituals:
• Weekly sprint planning meetings
• Bi-monthly 1:1s with the manager
• Weekly mid-week sprint update
• Quarterly targets

• Hiring Manager: Miguel Fraga - Global Head of Marketing
• No cover letter required
• Apply with your CV
• You may be asked a few short, relevant questions
• Total candidate time investment: ~4 hours end-to-end
• CV Screening — Signal check vs must-haves
• Done by People + Hiring Manager
• You’ll hear from us within 8 business days
• Role-Fit Questionnaire (async)
• Purpose: capture signals your CV can’t (languages, tools, scenario judgement) and calibrate seniority
• Format: multiple choice or short answers
• Hiring Manager Interview - Deep dive into your work 45 min
• Structured around outcomes, decisions, and collaboration. It is also a way to get to know each other!
• People Interview - Allow us to know you! 30 min
• With People. Stress-free virtual coffee, focused on getting to know you as a person. We talk about culture, beliefs, and purpose
• Case study - Let's peak into this role's challenges 60 min
• Exercises that represent potential challenges this role would have and how you'd approach them
• Management Interview - Meet the CMO 45 min
• 7. Final Conversation (CEO) — Values, strategy, and your growth 30 min
• Decision: within 5 weeks of your application
• Updates: weekly if the process runs longer
• Scheduling: interviews between 10:00–16:00 CET (flexible across Europe)
• Feedback: from the Case stage onwards, you’ll always receive written or verbal feedback - what went well, and what to strengthen next time