Content Strategy Lead, Valon Mortgage

• You’re hungry to tell stories that move markets—and want to shape how a generational company is perceived
• 5–6 years of experience in editorial, content marketing, or brand storytelling
• Started in journalism; now shipping content inside tech companies
• Strong judgment on what makes a story compelling, visual, and shareable
• Experience owning content end-to-end—from pitch to publish to distribution
• Confident working with leadership, technical teams, and high-context material
• Multimedia fluency (social video, written, short-form content, etc.)

Desirable

• We’re looking for a content producer with a journalist’s instinct, a strategist’s eye, and a builder’s energy to tell Valon’s story
• This is a chance to define our external brand, own our narrative from the ground up, and build the content engine that scales it
• You’ll take everything that makes Valon powerful internally—our culture, our tech, our velocity—and make it visible, memorable, and compelling to the outside world
• Craft and execute our external narrative across LinkedIn, social, blog, and other channels—making Valon’s mission legible to top-tier talent
• Develop repeatable storytelling themes that amplify our product story and values across formats
• Partner with recruiters quarterly to identify key candidate objections or content gaps and close them through strategic storytelling
• Produce high-impact recruiting content that brings our culture, teams, and work to life—from engineer spotlights to day-in-the-life stories
• Shape how Valon is perceived by candidates, builders, and industry peers—positioning us alongside top-tier companies
• Build and manage a content engine—Employee Generated Content, multimedia, and social-first formats that scale our brand
• Define success metrics and build measurement frameworks to evaluate the impact of content on talent brand perception, reach, and funnel performance
• Work closely with Eng, Product, Talent, and the CEO/COO to align on priorities, strategy, and voice